Social Media, SaaS, and PaaS in a For-Profit World

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Information about Social Media, SaaS, and PaaS in a For-Profit World

Published on October 8, 2009

Author: asite

Source: slideshare.net

Description

Asite Community Presentation to be2Camp at WorkingBuildings2009 - London Olympia.

A Global Software as a Service Platform for Supply Chain Collaboration Social Media, SaaS, and PaaS in a For-Profit World

Talking Points Who is Asite? Our Real-World Industry Think Outside the Firewall SaaS and PaaS Accelerate Organic Growth Asite Engaging – Some Social Media Highlights Leverage Your Community What Next?

Who is Asite?

Our Real-World Industry

Think Outside the Firewall

SaaS and PaaS

Accelerate Organic Growth

Asite Engaging – Some Social Media Highlights

Leverage Your Community

What Next?

Who is Asite Asite was founded in 2001 and is based in the City of London. We provide collaborative Software as a Service (cSaaS) for the Architecture, Engineering, Construction and Property sectors. 7 Days up to - 25/09/2009

An industry built on contracts... Selling Off Risk Squeezing Supply Chains Lowest Cost Tendering Fragmentation 200,000+ companies in UK Construction alone

Selling Off Risk

Squeezing Supply Chains

Lowest Cost Tendering

Fragmentation

200,000+ companies in UK Construction alone

Data Logistics Challenges Real-World Global Logistics Supported (or undermined) by data logistics The Built Environment is the collision of the virtual and physical worlds

Real-World Global Logistics

Supported (or undermined) by data logistics

The Built Environment is the collision of the virtual and physical worlds

Gen Y? Gen Z? Gen BIM? Will they change our industry’s culture? Make partnering the norm? Finally deliver on Egan and Latham? If so – how long? In the meantime – what can we as a SaaS Platform learn from their behaviours? Impatient with traditional sales and marketing. Expect Connected-Up Data available all the time Self-Service Culture

Will they change our industry’s culture?

Make partnering the norm?

Finally deliver on Egan and Latham?

If so – how long?

In the meantime – what can we as a SaaS Platform learn from their behaviours?

Impatient with traditional sales and marketing.

Expect Connected-Up Data available all the time

Self-Service Culture

The Long Tail? There are more than 200,000 companies and 2 Million individuals in UK Construction This contributes roughly 10% of GDP Out of this, the “top-tier” companies represent 13% - the rest is the Long Tail Are SaaS, PaaS, open systems, and social media the tools that will bring construction collaboration to the entire supply chain?

There are more than 200,000 companies and 2 Million individuals in UK Construction

This contributes roughly 10% of GDP

Out of this, the “top-tier” companies represent 13% - the rest is the Long Tail

Are SaaS, PaaS, open systems, and social media the tools that will bring construction collaboration to the entire supply chain?

Outside the Firewall Think outside-the-firewall. Do you see opportunities to reach out across the Web to your prospects, your customers, your customers’ prospects, your partners and your partners’ customers? If you can, then you have taken the first step toward breaking out of the mainstream SaaS hard life of low cost-based competition to the Web world of innovation, differentiation and competitive advantage. -- paraphrasing Joel York, http://chaotic-flow.com , @chaoticflow on Twitter

Think outside-the-firewall.

Do you see opportunities to reach out across the Web to your prospects, your customers, your customers’ prospects, your partners and your partners’ customers?

If you can, then you have taken the first step toward breaking out of the mainstream SaaS hard life of low cost-based competition to the Web world of innovation, differentiation and competitive advantage.

-- paraphrasing Joel York, http://chaotic-flow.com , @chaoticflow on Twitter

The Extended Enterprise Our customers are the whole AEC supply chain Their job is to deliver to the Asset owners and operators Our job is to enable them and enable their systems to connect

Our customers are the whole AEC supply chain

Their job is to deliver to the Asset owners and operators

Our job is to enable them and enable their systems to connect

The Commercial Cloud Unlimited Storage – Elastic Processing Government Accreditations – Security, Privacy, Process, Business Continuity (AUDIT AUDIT AUDIT) Service Level Agreements – Contracted Global Infrastructure and Regulatory Compliance

Unlimited Storage – Elastic Processing

Government Accreditations – Security, Privacy, Process, Business Continuity (AUDIT AUDIT AUDIT)

Service Level Agreements – Contracted

Global Infrastructure and Regulatory Compliance

SaaS and PaaS Platform as a service (PaaS)  is the delivery of a computing platform and solution stack as a service http://en.wikipedia.org/wiki/Platform_as_a_service

Platform as a service (PaaS)  is the delivery of a computing platform and solution stack as a service http://en.wikipedia.org/wiki/Platform_as_a_service

Asite AppBuilder - True PaaS Build, test, and deploy your own Applications to run on the Asite Platform Point and Click development Totally customisable Connect via Asite API to data and functionality in platform Connect to external sources

Build, test, and deploy your own Applications to run on the Asite Platform

Point and Click development

Totally customisable

Connect via Asite API to data and functionality in platform

Connect to external sources

Asite Website Home Page Free Accounts Free Trials Online Purchase Community Content Directory Search Open API

Free Accounts

Free Trials

Online Purchase

Community Content

Directory Search

Open API

“ My Home” Page Personalised Pages per user Add portlets for a variety of functionality Create Dashboards Mashups Partner API to deploy applications

Personalised Pages per user

Add portlets for a variety of functionality

Create Dashboards

Mashups

Partner API to deploy applications

Community Tag Clouds Workspaces can be tagged by users This creates a tag cloud for workspaces The tags are visible to all users with access rights to the workspaces Filter workspace listings with tags

Workspaces can be tagged by users

This creates a tag cloud for workspaces

The tags are visible to all users with access rights to the workspaces

Filter workspace listings with tags

Dashboards and Portlets Build Dashboards Drill-Down through data Export into other systems Each user has a full self-service capability to customise the view

Build Dashboards

Drill-Down through data

Export into other systems

Each user has a full self-service capability to customise the view

Location-Based Mashups Google Maps Mashup Virtual Earth Mashup (3D) Integrate project data into maps views Visualise project portfolios geographically Render BIM objects from your projects into Virtual Earth

Google Maps Mashup

Virtual Earth Mashup (3D)

Integrate project data into maps views

Visualise project portfolios geographically

Render BIM objects from your projects into Virtual Earth

Google Earth Integration Render your models from Asite into Google Earth Carry full object detail, including non-graphical properties Quickly create visual mash-ups of your schemes

Render your models from Asite into Google Earth

Carry full object detail, including non-graphical properties

Quickly create visual mash-ups of your schemes

Asite Community Home Page Free to Participate Community Forums Asite Directory The A-Blog The Asite Wiki

Free to Participate

Community Forums

Asite Directory

The A-Blog

The Asite Wiki

The A-Blog The Asite company blog Multiple bloggers Early days...

The Asite company blog

Multiple bloggers

Early days...

Asite Community Forums Asite Forums – open to all – free to sign-up Discussions on Product input, services, hints and tips, and Build London Live (so far!)

Asite Forums – open to all – free to sign-up

Discussions on Product input, services, hints and tips, and Build London Live (so far!)

Asite Directory Free to Use Search all companies on the Asite Plartform Search by location, trade, capability, etc.

Free to Use

Search all companies on the Asite Plartform

Search by location, trade, capability, etc.

Asite Directory Self-Service data management by suppliers Highly detailed information capture Granular control over what detail you make public or only share with partners

Self-Service data management by suppliers

Highly detailed information capture

Granular control over what detail you make public or only share with partners

Asite Wiki Being seeded with a glossary of industry terms Mostly Asite contributions so far Link destination from corporate website and platform

Being seeded with a glossary of industry terms

Mostly Asite contributions so far

Link destination from corporate website and platform

Asite on Linkedin http://www.linkedin.com/companies/asite

http://www.linkedin.com/companies/asite

Asite on YouTube http://www.youtube.com/asitesolutions

http://www.youtube.com/asitesolutions

Asite on Twitter OOPS!

OOPS!

Asite on Twitter (again) http://twitter.com/asite

http://twitter.com/asite

Asite on Facebook Alumni and Current Employee Networking

Alumni and Current Employee Networking

Leverage Your Community What is the true economic value of your community to your business? Free labour. Honest labour. Loyal labour. Viral labour. By reaching out to your advocates and supporting their goals be they back-office or blogging, you are putting feet on the street. If you are a start-up with a sales force of two, all of a sudden you find yourself with a sales force of hundreds or thousands or millions! When you open up your application and encourage your own customers to crowdsource improvements, then you can check items off your roadmap without writing a single line of code. -- again paraphrasing Joel York, http://chaotic-flow.com , @chaoticflow on Twitter

What is the true economic value of your community to your business? Free labour. Honest labour. Loyal labour. Viral labour.

By reaching out to your advocates and supporting their goals be they back-office or blogging, you are putting feet on the street.

If you are a start-up with a sales force of two, all of a sudden you find yourself with a sales force of hundreds or thousands or millions!

When you open up your application and encourage your own customers to crowdsource improvements, then you can check items off your roadmap without writing a single line of code.

-- again paraphrasing Joel York, http://chaotic-flow.com , @chaoticflow on Twitter

What does it take? Work work and more work. Live the content – the social network does not embrace laziness, disingenuity, or thinly-veiled sales pitches Turn up. All the time. Your partners, prospects, and customers cannot collaborate with an empty seat. When you do build technology – make sure it is an enabler for organic growth. – It must help your customers do it themselves – without you. Open Open Open.

Work work and more work.

Live the content – the social network does not embrace laziness, disingenuity, or thinly-veiled sales pitches

Turn up. All the time. Your partners, prospects, and customers cannot collaborate with an empty seat.

When you do build technology – make sure it is an enabler for organic growth. – It must help your customers do it themselves – without you.

Open Open Open.

Where Next? BIM-finity – Collaborative BIM Real-Time Data Across the Supply Chain Mobile Revolution? Into the long, long, tail…. Where the community and the network takes us!

BIM-finity – Collaborative BIM

Real-Time Data Across the Supply Chain

Mobile Revolution?

Into the long, long, tail….

Where the community and the network takes us!

Thank You! Contact: Nathan Doughty Asite Website: www.asite.com and www.asite.com/community Personal Blog: www.freecollaboration.net Twitter: @asite and @nrdoughty LinkedIn: http://www.linkedin.com/in/nrdoughty

Contact: Nathan Doughty

Asite Website: www.asite.com and www.asite.com/community

Personal Blog: www.freecollaboration.net

Twitter: @asite and @nrdoughty

LinkedIn: http://www.linkedin.com/in/nrdoughty

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