Social Media ROI - YMCA

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Information about Social Media ROI - YMCA
Social Media

Published on February 19, 2014

Author: SidneyGeldmeyer

Source: slideshare.net

Description

This is a very short presentation about how organizations like the YMCA can see a return on investment from a social media campaign.

Is social media a fad? 72% of online adults use social media – Pew Research 1.4 billion Facebook users 190 million Tweets posted each day 2.9 billion hours spent on YouTube each month From Social Media Today All Signs Point to No…

What can social media do for a YMCA? Social media can produce SOFT ROI in the form of increased: Audience Engagement Revenue and Recruitment Quality Feedback Word of Mouth Goals from YMCA of the USA

Measuring soft ROI from social media Customer Feedback Soft ROI can be measured through: Monitoring Online Chatter Tracking Participation/Memberships Website/Social Media Observation

Getting HARD ROI from soft Increases in customers and participation equals an increase in revenue. =

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