Social Media ROI - YMCA

75 %
25 %
Information about Social Media ROI - YMCA
Social Media

Published on February 19, 2014

Author: SidneyGeldmeyer



This is a very short presentation about how organizations like the YMCA can see a return on investment from a social media campaign.

Is social media a fad? 72% of online adults use social media – Pew Research 1.4 billion Facebook users 190 million Tweets posted each day 2.9 billion hours spent on YouTube each month From Social Media Today All Signs Point to No…

What can social media do for a YMCA? Social media can produce SOFT ROI in the form of increased: Audience Engagement Revenue and Recruitment Quality Feedback Word of Mouth Goals from YMCA of the USA

Measuring soft ROI from social media Customer Feedback Soft ROI can be measured through: Monitoring Online Chatter Tracking Participation/Memberships Website/Social Media Observation

Getting HARD ROI from soft Increases in customers and participation equals an increase in revenue. =

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

| 2 Participation Strategies to Impact Your YMCA’s ROI

Social Media. Building a ... This entry was posted in Nonprofit and tagged online registration, participation strategies, social media, YMCA ROI by Gina ...
Read more

Social Media | YMCA of San Diego County

Social Media Commenting Guidelines The YMCA of San Diego County’s online communities (including any blogs, Facebook, Flickr, Twitter, YouTube or ...
Read more

How to Measure Social Media ROI : Social Media Examiner

How to Measure Social Media ROI. By Debra Eckerling. March 26, 2014. Do you spend hours on your social media outreach and have no idea if it’s successful?
Read more

Ultimate Guide to Measuring Social Media ROI | Sprout Social

Tracking your social media ROI isn't impossible. Our guide will help you accurately measure and report ROI from your social media campaigns.
Read more

Den Social Media ROI messen - Ein Leitfaden - Brandwatch

Wie kann der Social Media ROI gemessen werden? Diese Frage stellen sich täglich viele Social Media-Verantwortliche und stehen vor einer Herausforderung.
Read more

How to Calculate Social Media ROI: A Delightfully Short Guide

Additional reading. How to Calculate the ROI of Your Social Media Campaigns – Quick Sprout; How to Measure Online ROI in 6 Simple Steps – Think Digital
Read more

CapitalOneSparkVoice: How To Measure Your Social Media ...

Though measuring social media ROI may not be perfect, it's not impossible either. These three methods can help gauge what your small business is ...
Read more

YMCA Houston Social Media Policy | YMCA of Greater Houston

YMCA Houston Social Media Policy - Social Media PolicyMost importantly, our various social media profiles (Facebook, Twitter, Flickr, YouTube, etc.) are ...
Read more

Online Marketing & Media Plan - YMCA

Online Marketing & Media Plan 2009 DRAFT v5 - 2 • The YMCA originated many activities and invented basketball, volleyball and racquetball. • The YMCA ...
Read more