Social Media Research

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Information about Social Media Research
Social Media

Published on March 5, 2014

Author: sinindia



Delivered by Mr Bharadwaj Raghuraman (AJ)

Social Media Research Workshop Bharadwaj Raghuraman (AJ) AVP EBA February 2014

The Three Horizons of Cognizant THINKING FOR THE FUTURE Rapidly Emerging Emerging Business Accelerator (EBA) H3 Internal Venture Capital run by CEO Newer Capabilities H2 Business Consulting BPO/KPO IT Infrastructure Services Core Business H1 Application Development ERP, CRM, EAI Application Management Testing Managed Services Data Warehousing

EBA Venture Incubation model Product / Solution / Service Management Product / Solution / Service Marketing Field Marketing Direct Sales Alliances / Channel Sales Sales and Marketing Operations

Voice of our Customers Employee and branded communities Drive conversations POE media; Engagement through gamification, Social Intelligence for research, voice of customer, brand management, innovation or competitive advantage

Exciting times ahead Shifting Budgets / ROI Social Mobile Visual Wearables, M2M, IoT Privacy and Sharing

Thank You! 6

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