Published on March 5, 2014
Social Media Research Workshop Bharadwaj Raghuraman (AJ) AVP EBA February 2014
The Three Horizons of Cognizant THINKING FOR THE FUTURE Rapidly Emerging Emerging Business Accelerator (EBA) H3 Internal Venture Capital run by CEO Newer Capabilities H2 Business Consulting BPO/KPO IT Infrastructure Services Core Business H1 Application Development ERP, CRM, EAI Application Management Testing Managed Services Data Warehousing
EBA Venture Incubation model Product / Solution / Service Management Product / Solution / Service Marketing Field Marketing Direct Sales Alliances / Channel Sales Sales and Marketing Operations
Voice of our Customers Employee and branded communities Drive conversations POE media; Engagement through gamification, Social Intelligence for research, voice of customer, brand management, innovation or competitive advantage
Exciting times ahead Shifting Budgets / ROI Social Mobile Visual Wearables, M2M, IoT Privacy and Sharing
Thank You! 6
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