Social Media Report - Online Travel Agencies (India) September - October 2016

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Information about Social Media Report - Online Travel Agencies (India) September - October...

Published on November 18, 2016

Author: unmetric

Source: slideshare.net

1. Online Travel Agencies on Social Media Sept 1st – Oct 31st 2016

2. TravelAgencies: Social Media Report This Report looks at how Online Travel Agencies (India) performed on Social Media between Sept 1st – Oct 31st 2016

3. Comparison of “Online Travel Agencies" Facebook Pages Sep 01, 2016 - Oct 31, 2016

4. MakeMyTrip had the largest fan base of 1,959,845 while Yatra.com showed the highest fan growth of 7.00%. -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 0K 500K 1,000K 1,500K 2,000K 2,500K Growth% Number of Fans Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Thomas Cook India Cleartrip Fans

5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% United Arab Emirates Countries < 2% Other Countries Nepal India Fans - Geography

6. MakeMyTrip had the highest PTAT of 5.32% as a percentage of its average number of Fans during this time period. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 0K 500K 1,000K 1,500K 2,000K 2,500K Peopletalkingabout(as%ofFans) Average Number of Fans Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Cleartrip Thomas Cook India Conversations

7. Cox & Kings India published the greatest number of posts (191). MakeMyTrip had the highest average engagement with a score of 621. 0 50 100 150 200 250 0 100 200 300 400 500 600 700 Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Thomas Cook India Cleartrip Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts

8. Most Engaging Brand Posts MakeMyTrip 29-OCT-16, SAT 11:30AM "Diwali is not just about receiving tons of surprises, but also about spreading happiness and making .. ENGMT. LIKES COMMENTS SHARES 1,000 85,828 73 48 Go Ibibo 25-OCT-16, TUE 7:51AM Go to our GIFT HAPPINESS app to give your favorite people Rs.1000 GoCash as Diwali present! #GiftTra .. MakeMyTrip 29-SEP-16, THU 7:55AM Ranveer Singh & Alia Bhatt are back to light up your screen with their new act! Presenting our all n .. ENGMT.LIKES COMMENTS SHARES 1,000 90,900 195 101 ENGMT. LIKES COMMENTS SHARES 1,000 76,637 925 2,737

9. Most Engaging Brand Posts MakeMyTrip 30-OCT-16, SUN 4:30AM Surprise them with the best gift – the gift of experiences that will be cherished forever. #MMTGiftC .. ENGMT. LIKES COMMENTS SHARES 999 70,333 129 47 MakeMyTrip 29-OCT-16, SAT 7:35AM It's never too late to gift your parents the perfect gift. #MMTGiftCards MakeMyTrip 27-OCT-16, THU 8:31AM Presenting our latest film with Diana Penty! This Festive season, fulfill the travel desires of your .. ENGMT. LIKES COMMENTS SHARES 998 66,914 92 35 ENGMT. LIKES COMMENTS SHARES 994 34,454 901 1,717

10. Go Ibibo's Facebook Page saw the highest number of Fan posts (500). 0 100 200 300 400 500 600 Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Thomas Cook India Cleartrip Number of Fan Posts Fan Posts

11. Go Ibibo received the highest percentage of Positive Sentiment (67.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Go Ibibo SkyscannerIndia(IN) Expedia.co.in(IN) ticket goose.com Thomas Cook India Negative Neutral Positive Sentiment Analysis

12. Thomas Cook India responded to the highest percentage of Fan posts (34.13%). 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 %ofFanPostsBrandRespondedto Average Response Time (minutes) Go Ibibo SkyscannerIndia(IN) Expedia.co.in(IN) ticket goose.com Thomas Cook India Brand Responses

13. Cox & Kings India published the most with 191 posts. 12% 2% 11% 11% 6% 7% 19% 18% 8% 6% MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com Share Of Voice – Volume of Posts

14. MakeMyTrip received the largest volume of Likes (962,069). 59% 0% 28% 6% 0% 3% 1% 3% 0% 0% MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com Share Of Voice – Likes

15. MakeMyTrip received the largest volume of Comments (10,804), among the brands in "Group 3" Group. 65% 0% 11% 4% 0% 4% 2% 12% 1% 1% MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com Share Of Voice – Comments

16. MakeMyTrip received the largest volume of Shares (15,910). 73% 0% 14% 2% 0% 1% 5% 4% 1% 0% MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com Share Of Voice – Shares

17. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now

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