Published on March 20, 2014
SOCIAL MEDIA MARKETING IN LIBRARIES PRESENTER: TREMAIN JACKSON, LIBRARIAN II ABILENE PUBLIC LIBRARY, SOUTH BRANCH ABILENE, TXWWW.ABILENETX.COM/APL
WHAT IS SOCIAL MEDIA? An interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. 7 MAJOR TYPES OF SOCIAL MEDIA Collaborative Projects Blogs and Microblogs Social News Networking Content Communities Social Networking Sites Virtual Game Worlds Virtual Social Worlds
WHO’S USING SOCIAL MEDIA? If you think Social Media is for youngsters, take a look at some recent stats. 72% of All Internet Users are Active on Social Media 89% of Ages 18-29 Have an Active Account 72% of Ages 30-39 Have an Active Account 60% of Ages 50-60 Are Active on Social Media 43% of People Ages 65+ Use Social Media 71% Access Social Media Via Mobile Devices 56% of Americans Have A Profile on a Social Networking Site
PUBLIC LIBRARIES & SOCIAL MEDIA Why Do Public Libraries Utilize Social Media? • Free Marketing for Your Library • Everyone’s Doing It • Expand Your Library’s Presence Online • Highlight Your Successes & Achievements • Connect with Your Target Audience • Share & Acquire Ideas for Your Library
SOCIAL MEDIA DO’S If you want a successful account, there’s a few things you need to keep in mind! THE DO’S OF SOCIAL MEDIA • Brand Your Account/s • Maintain an Active Presence • Interact with Followers • Change Up Your Posts • Have a Policy for Content • Start Small, Expand Later • Be Casual, It’s “Social” Media • Promote Promote Promote!!! • Word of Mouth • During Programs & Events • Flyers & Posters • QR Codes (Free Online)
THE BIG 6 IN SOCIAL MEDIA Check Out What Social Media Sites are the Most Popular to Join!!! FACEBOOK: All-Inclusive & Greatest Audience TWITTER: Easy to Update & Accessible On-The-Go BLOGGER: Perfect for Those Who Love to Write PINTEREST: Easy Marketing of Books, Crafts, Ideas, Library Services YOUTUBE: If You Don’t Mind the Camera, This Could Be for You INSTAGRAM: Simple & Trending for Photo & Video Sharing
LET’S LOOK @ FACEBOOK By the Numbers & Launched in 2004 OVER 1.26 BILLION USERS, MOST POPULAR SITE OVER 128 MILLION DAILY ACTIVE USERS IN THE U.S. 751 MILLION USERS ACCESS USING MOBILE DEVICES 23% OF USERS LOGIN AT LEAST 5 TIMES A DAY 70% OF MARKETERS USED FACEBOOK TO GAIN NEW CUSTOMERS 74% OF MARKETERS BELIEVE FACEBOOK IS IMPORTANT USERS SHARE 2.5 BILLION PIECES OF CONTENT EVERY DAY
LIBRARIES & FACEBOOK For Use on Mobile Devices & Computers (Primary for Pages) MAKING USE OF FACEBOOK • Creating a Page is Free • Add Multiple Administrators • Generate Frequent Status Updates • Promote Events & Show Off Photos & Videos • Share Relevant Content from Online • “Like” & Follow Other Agencies • Track Your Statistics ABILENE PUBLIC LIBRARY’S ACCOUNT
LET’S LOOK @ TWITTER By the Numbers & Launched in 2006 Over 560 Million Registered Users 34% of Marketers Use Twitter to Successfully Generate Leads Fastest Growing Demographic is the 55-64 Age Bracket; up 79% since 2012 80% of Twitter Users Access it from Mobile Devices On Average, Over 400 Million Tweets Are Sent Every Day Approximately 288 Million Active Users
LIBRARIES & TWITTER For Use on Mobile Devices (Primary) & Computers MAKING USE OF TWITTER Creating an Account is Free • One Administrator Market Your Library’s Quickly & Efficiently (140 Characters or Less) Share Thoughts, Videos, Photos, etc. Learn the Lingo • Tweet • Retweet • Direct Message • Hashtags Schedule Posts with Hootsuite Build a Following By Following Others ABILENE PUBLIC LIBRARY’S ACCOUNT
LET’S LOOK @ BLOGGER By the Numbers & Launched in 1999 77% of Internet Users Actively Read Blogs Combines Multiple Media Elements (i.e. Text, Photos, Audios, Links, etc) Engage Your Audience in Detail Without Knowledge of Website Design Tons of Blog Sites Available (i.e. Tumblr, WordPress, LiveJournal, Xanga) Leading Blog Site in the U.S. w/46 Million Unique Monthly Visitors
LIBRARIES & BLOGGER For Use on Computers (Primary) & Select Mobile Devices MAKING USE OF BLOGGER Creating an Account is Free • Must Have a Google Account Write as Little or as Much as You’d Like Focus on Your Library Services, Expand to Library Topics in General Pre-Write Posts and Schedule for Release Utilize Text Links & Media Content to Enhance Attractiveness Greatest Exposure for Blogging ABILENE PUBLIC LIBRARY’S ACCOUNT
LET’S LOOK @ YOUTUBE By the Numbers & Launched in 2005 Started With a 20-second Trip to the Zoo to Share Videos Worldwide Used Monthly By… • 83% of Generation Z • 70% of Millennials • 58% of Generation X • 49% of Young Baby Boomers • 40% of Older Baby Boomers • 30% of Golden Generation Over 1 Billion Registered YouTube Users Reaches More U.S. Adults Ages 18-34 than Any Cable Network 6 Billion Hours of Videos are Watched Each Month Second largest Search Engine After Google
LIBRARIES & YOUTUBE For Use on Computers (Primary) & Mobile Devices MAKING USE OF YOUTUBE Creating an Account is Free • One Administrator Need Proper Equipment & Software Find Hosts Who Give Good Personality Choose What to Discuss & Highlight Post What You Want & Create Playlists Actively Share Content with Others Track Your Statistics!!!
LET’S LOOK @ PINTEREST By the Numbers & Launched in 2010 Over 70 Million Users (3rd Most Popular Networking Site) 80% of Total Pinterest’s Pins Are Repins 23% of Users Active on Pinterest Daily Over 4 Million Unique Visitors Daily More Than 69% of Users are Female (Sorry Guys) 5th Most Referral Traffic (Facebook, StumbleUpon, Google & Twitter)
LIBRARIES & PINTEREST For Use On Computers (Primary) & Mobile Devices MAKING USE OF PINTEREST Creating an Account is Free • One Administrator, Multiple Pinners Pin What You Find of Interests • Crafts • Book Suggestions • Programs Ideas • New Materials Search for Ideas for Your Own Library s Re-Pin Library Ideas of Interest Create Boards to Organize Ideas
LET’S LOOK @ INSTAGRAM By the Numbers & Launched in 2010 Receives Over 1,000 Comments a Second Over 5 Million Videos Were Shared Within 24 Hours of Launch More Than 5 Million Photos Updated Daily More Than 16 Billion Photos Uploaded Every Second 8,000 Users Like a Photo Over 130 Million Users
LIBRARIES & INSTAGRAM For Use On Select Mobile Devices MAKING USE OF INSTAGRAM Creating an Account is Free Share Photos & Videos of What Your Library Does Add Filters to Enhance Posting Appeal Use Hashtags for Searchability Connect with Others Libraries for Ideas Mobile App Offers Easy Accessibility Share Across Multiple Sites • Facebook • Twitter • Tumblr • Email Like & Comment on Posts
TONS MORE SOCIAL MEDIA OUTLETS ADDITIONAL SOCIAL MEDIA SITES MYSPACE: Similar to Facebook LINKEDIN: Social Outlet for Business Contacts GOOGLE+: Exclusive for Google Members FLICKR: Yahoo’s Photo-Sharing Site PODCASTING SITES: Free Audio Broadcasts TUMBLR: Blogging & Social Networking VINE: Posting Short Video Clips on a Loop
ADDITIONAL QUESTIONS? PRESENTER: TREMAIN JACKSON, LIBRARIAN II ABILENE PUBLIC LIBRARY ABILENE, TX WWW.ABILENETX.COM/APL
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