Published on December 16, 2008
Social Media Deﬁned People having a conversa6on online 12/11/08 hFp://brown2020.com 2
What are we sharing? • Ideas • Friends • Photos • Status • Websites • Videos • Slides • Documents • Music • Events • Books • Restaurants • Travel 6ps • Ar6cles • Notes 12/11/08 hFp://brown2020.com 3
Social media is growing rapidly Facebook helps you Wordpress.com: Express Twi$er is a service for connect and share with the yourself. Start a blog. friends, family, and co– people in your life. workers to communicate and stay connected through the exchange of quick, frequent answers to one simple ques=on: What are you doing? 12/11/08 hFp://brown2020.com 4
Just for a sense of scale… Facebook Sex Football Global warming 12/11/08 hFp://brown2020.com 5
Why are we sharing? Because life is richer when we share 12/11/08 hFp://brown2020.com 6
Why Should Health Care Execu6ves Care About Social Media? • Social Media is about Connectedness. In Business and in Life, Connectedness Wins – Barack Obama Case Study • Connectedness is part of the solu6on to: – Wellness challenges including obesity and lifestyle diseases that relate to our own mo6va6on and behavior – Chronic care management challenges exacerbated by isola6on, loneliness, depression – Aging popula6on challenges resul6ng from cogni6ve decline and neurological disease – Public health and research challenges that depend on the velocity and relevance of real‐world informa6on 12/11/08 hFp://brown2020.com 7
In Google, Winning is a Func6on of Connectedness PageRank BarackObama.com Case Study How many pages link to the What was the number one pages that link to you? issue of the campaign? 12/11/08 hFp://brown2020.com 8
The Most Connected Sites Win BarackObama.com JohnMcCain.com Predominantly Social Media: Blogs, Social Network Pages 12/11/08 hFp://brown2020.com 9
Digging Deeper Into Obama vs. McCain JohnMcCain.com content: BarackObama.com content: Campaign generated press releases User generated blogs and local groups 12/11/08 hFp://brown2020.com 10
Tradi6onal Media: Passive, expensive, celebrity driven. People you only think you know. From Barbara Walters Presents: The Most Fascina6ng People of 2008. 12/11/08 hFp://brown2020.com 11
Social Media: Ac6ve, engaged, free. Real people, real conversa6ons. 12/11/08 hFp://brown2020.com 12
Real Time Ac6vity on Facebook • 120 million ac6ve users, now 4th most traﬃcked website • 10 billion photos, adding 30 million per day 12/11/08 hFp://brown2020.com 13
Social Media and Your Business 1. How do people ﬁnd and judge your organiza6on? 2. How do you listen to and mo6vate your employees? 3. How do you listen to and mo6vate your members? 12/11/08 hFp://brown2020.com 14
Top Three Barriers To Social Media • “None of my friends are there” • “I feel thrust into a public space” • “It’s too much eﬀort” 12/11/08 hFp://brown2020.com 15
Overcoming Barriers: Social Media For Adults • Applica6ons that have value even before you have any “friends” on the network • Applica6ons that start with private thoughts and share gradually, with clear privacy control • Applica6ons that eﬀortlessly integrate with what you already know and do 12/11/08 hFp://brown2020.com 16
For Discussion: Poten6al Applica6ons of Social Media in Health Care • Wellness • Chronic Care • Brain Fitness • Public Health • Research 12/11/08 hFp://brown2020.com 17
Chronic Care 1.0 • Scripted • Top Down • Inherently Limited • Labor Intensive 12/11/08 hFp://brown2020.com 18
Chronic Care 2.0 • Unscripted • Grass Roots • Open‐Ended • Social 12/11/08 hFp://brown2020.com 19
Real Life is Unscripted wefeelﬁne.org 12/11/08 hFp://brown2020.com 20
Real People are Diverse 12/11/08 hFp://brown2020.com wefeelﬁne.org 21
Real Needs are Highly Personal wefeelﬁne.org 12/11/08 hFp://brown2020.com 22
Connectedness and Your Brain: Keep Learning and Stay Engaged – Or Else! From “The Coming Neurological Epidemic” TED talk by Biochemist Gregory Petsko 12/11/08 hFp://brown2020.com 23
Social Networks and Brain Health • Women who had daily contact with friends and family cut their risk of demen6a by almost half. • If you stay connected, you have a be$er shot. Whenever we have even the most basic exchange, we have to think about how to respond, and that s=mulates the brain—Valerie Crooks, clinical trials administra6ve director at Southern California Kaiser Permanente Medical Group, lead author. • American Journal of Public Health 1221‐1227, July 2008, Vol 98, No. 7 12/11/08 hFp://brown2020.com 24
Social Graph on Facebook More connected outside = More connected inside Brain map from brainmaps.org 12/11/08 hFp://brown2020.com 25
Social Media: A New Window Into Human Behavior • Unprecedented ability to measure social and emo6onal behavior of a popula6ons • Opportunity to understand problems based on real world data, not from the laboratory! • Who is currently at the forefront of human behavior research? Social media companies! 12/11/08 hFp://brown2020.com 26
Every Day Presents a New Way to Connect, Engage, and Learn Ocarina iPhone Applica6on from Smule: your phone becomes an electronic ﬂute you can play with people around the world. 12/11/08 hFp://brown2020.com 27
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