Social Media & Prevention

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Information about Social Media & Prevention
Education

Published on November 19, 2009

Author: ladcoy

Source: slideshare.net

Description

For the Ohio Prevention & Education Conference, Columbus, OH Nov 18-19, 2009

Ohio Prevention & Education Conference Columbus, OH Nov 19, 2009 Technologies in Prevention Social Media A Journey Within Reach

#ohopec http://search.twitter.com Twitter Hashtag

Bio

Social Media & Prevention What is Social Media? The Shift? What to do with it? How to measure it? Why does it matter?

Remember when ...

Is Social Media a Fad? http://www.youtube.com/watch?v=sIFYPQjYhv8

While we were busy ... Source: TomTom Prevention Science Evidence- based Practices Assessment Capacity building

Other disciplines Were busy too!

Technology in Prevention Connect Collect Collaborate Learn Distribute The Social Web Listen Comment Create Photo: stop.down People Using technology Engage

What is Social Media?

Click Daily Show http://www.youtube.com/watch?v=jQEoq5LO-n4

Having conversations … online Social Media is… People

What Changes when we change the way we Communicate?

Meetings Conferences Trainings Conference Calls email Programs Policies Practices fax Phone

Shift Happens Source: billselak Shift Happens!

Changing times …. Networked expertise Broadcast/Present

Changing times …. Engage Reach

Changing times …. People-to-People People-to-content

Changing times …. Subscribe Search

Share then Meet Meet and Share

So, What mean? Does all this

Dance 1

Dance 2 Meet Learn

What do you want to do ?

Which Social media make the right Tools Mix?

A Social Media Game

 

Why?

77% Percent of adults who use the Internet? Source: Pew Internet & American Life Project

94% Percent of American teens ages 12-17 who use the Internet Source: Pew Internet & American Life Project

87% Percentage of parents who are online Source: Pew Internet & American Life Project

Percentage of online teens who have Internet access at home Source: Pew Internet & American Life Project 89%

Percentage of teens who say they go online most often at home Source: Pew Internet & American Life Project 77%

Percentage of online teens who have a cell phone Source: Pew Internet & American Life Project 71%

92% Percentage of teens who use email Source: Pew Internet & American Life Project

85% Percentage of adults ages 30-49 who use email Source: Pew Internet & American Life Project

70% Percentage of adults ages 50-64 who use email Source: Pew Internet & American Life Project

57% Percentage of teens who have created some type of online content Source: Pew Internet & American Life Project

So, What do these people do online?

Source: Groundswell Ladder of Engagement

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Where to Start?

Be … all ears!

Photo: brutal Listen Observe

http://alerts.google.com

http://www.netvibes.com

Listening Project

Source: Beth Kanter

Photo: xadrian

Comment

Think … then Write Content Source: Beth Kanter What did they say well? What did they miss? Answer questions What are other people saying? How does it apply to you? Look forward Look backward Ask “what if”? Photo Source: Picturemania

Photo: circulating Create Imagine

Voice Thread

Photo: yuan2003 Collaborate

Wiki Website

Create Buzz

Buzz Tools #Hashtag

Flash Mob Video http://www.youtube.com/watch?v=jwMj3PJDxuo

Photo: carf Learn, together

Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw

 

How’s it being done?

 

Hurricane Katrina

“ How do we get people to stop saying bad things about us on the web?”

Meet Wendy Harman Social Media Manager Task: Stop the bad talk on the web So, .. what do you think Wendy did first?

by whom? Where? Context? “ What, precisely, is being said about us?”

Assessment

Most people Really, really Like us And want to Support us!

Institute How can we build a Social Network for Coalitions? Meet Sue Stine Sr. Manager Dissemination and Coalition Relations CADCA Institute Task: engage coalitions online

Connected Communities http://connectedcommunities.ning.com

The Data 750% Growth over 6 months

Northwest Regional Prevention Center Meet Brock Fairbrother Prevention Specialist Colby Regional Prevention Center Task: engage youth in meaningful projects Inquiry: If we link up the Kansas youth with the Dover Youth, will they engage online?

Colby, KS

 

 

 

Social Media Tools to: Connect Measure Link/ Embed Write Comment Rate Review Contribute Participate

Connect, listen and engage or become increasingly irrelevant These things I know … We’ve entered the “Age of Participation” Social media isn’t going away - its here to stay A change in our “thinking” is required Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/

What Changes when we change the way we Communicate?

When we change the way we communicate , we change society. --Clay Shirky

In Gratitude Abundantly grateful to Beth Kanter and David Wilcox for their leadership and phenomenal work in social media for nonprofits, especially for developing and offering the Social Media Game under Creative Commons License. Clay Shirky for his work, writing, tweets and cogent thoughts on what all this means for “everybody”. ( Here Comes Everybody , 2008) Chris Brogan for his continually thoughtful insights, creative spirit and a superb blog at www.chrisbrogan.com and a new book, Trust Agents. Friend and colleague Stephanie Nestlerode , Omega Point International, Inc. Sue Stine , Brock Fairbrother , Dover Youth2Youth , Wendy Harman and so many coalitions and youth pioneering the way of people in prevention into social media.

Abundantly grateful to Beth Kanter and David Wilcox for their leadership and phenomenal work in social media for nonprofits, especially for developing and offering the Social Media Game under Creative Commons License.

Clay Shirky for his work, writing, tweets and cogent thoughts on what all this means for “everybody”. ( Here Comes Everybody , 2008)

Chris Brogan for his continually thoughtful insights, creative spirit and a superb blog at www.chrisbrogan.com and a new book, Trust Agents.

Friend and colleague Stephanie Nestlerode , Omega Point International, Inc.

Sue Stine , Brock Fairbrother , Dover Youth2Youth , Wendy Harman and so many coalitions and youth pioneering the way of people in prevention into social media.

Photo Citations Multi-tasking http://www. flickr .com/photos/78205255@N00/96887547/ Merry-go-round http://www.flickr.com/photos/stopdown/487027583/ Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/ Cave people & technology Cartoon http://www. inkcinct .com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/ Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ Marco Polo http://www.flickr.com/photos/xadrian/581385733/ Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library

Multi-tasking http://www. flickr .com/photos/78205255@N00/96887547/

Merry-go-round http://www.flickr.com/photos/stopdown/487027583/

Stick Shift http://www.flickr.com/photos/billselak/2147464701/

Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/

Cave people & technology Cartoon http://www. inkcinct .com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg

Dog in window http://www.flickr.com/photos/brutalworks/39868154/

Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/

Marco Polo http://www.flickr.com/photos/xadrian/581385733/

Screen shots from each individual website

Additional photos from http://www.istockphoto.com or from my personal photo library

Photo Citations Crystal ball http://www.flickr.com/photos/circulating/2154098422/ Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/ Group working together http://www.flickr.com/photos/beija-flor/2427350183/ Social Media Landscape http://www.fredcavazza.net

Crystal ball http://www.flickr.com/photos/circulating/2154098422/

Thinking http://www.flickr.com/photos/callegari/2653221631/

Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/

Group working together http://www.flickr.com/photos/beija-flor/2427350183/

Social Media Landscape http://www.fredcavazza.net

Videos Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4 Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw

Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8

The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4

Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo

Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw

This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare

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