Social Media Presentation by Rob Gardner

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Information about Social Media Presentation by Rob Gardner
Social Media

Published on October 23, 2014

Author: redingtonmedia

Source: slideshare.net

Description

How to build Social Capital.

1. Private & Confidential Cass Business School October 2014 How to build Social Capital Please get in touch https://twitter.com/robertjgardner https://uk.linkedin.com/in/robertjgardner 1

2. Private & Confidential Cass Business School October 2014 I asked a few of my contacts on Twitter, and this is what they said. 2

3. Private & Confidential Cass Business School October 2014 3

4. Private & Confidential Cass Business School October 2014 4

5. Private & Confidential Cass Business School October 2014 I asked a few of my contacts on Twitter, and this is what they said. 5

6. Private & Confidential Cass Business School October 2014 I asked a few of my contacts on Twitter, and this is what they said. 6

7. Private & Confidential Cass Business School October 2014 Known, Liked and Trusted! 7

8. Private & Confidential Cass Business School October 2014 The Importance of Building Social Capital 8 Financial Capital Social Capital Intellectual Capital The Accumulation of Wealth (£) The learning and development of knowledge, skills and expertise Your network (“Asset”) of social contacts, personal and professional “more ways to ask for help” Known, Liked, & Trusted

9. Private & Confidential Cass Business School October 2014 Kevin Bacon is less than 4 degrees away 9

10. Private & Confidential Cass Business School October 2014 In fact I am only 3 degrees away! 10

11. Private & Confidential Cass Business School October 2014 How can you measure and track your impactActivity, Audience & Authority 11

12. Private & Confidential Cass Business School October 2014 How can you measure and track your impact 12

13. Private & Confidential Cass Business School October 2014 How can LinkedIn Help you? 13

14. Private & Confidential Cass Business School October 2014 Case Study: Dan MikulskisHow to use LinkedIn to build your Profile and Credibility 14

15. Private & Confidential Cass Business School October 2014 You have to start somewhere… 15

16. Private & Confidential Cass Business School October 2014 …but progress is fast 16

17. Private & Confidential Cass Business School October 2014 …and there is lots of relevant, interesting and useful content 17

18. Private & Confidential Cass Business School October 2014 …as well as a big Twitter presence from serious & relevant institutions 18

19. Private & Confidential Cass Business School October 2014 Easy to filter the signal from the noise 19

20. Private & Confidential Cass Business School October 2014 What next? Start creating your own content 20

21. Private & Confidential Cass Business School October 2014 …and over time you discover what works for you 21

22. Private & Confidential Cass Business School October 2014 Using twitter and LinkedIn as “distribution” platforms, readership and therefore credibility grows 22

23. Private & Confidential Cass Business School October 2014 The “leverage” really starts to increase as you interact with others 23

24. Private & Confidential Cass Business School October 2014 Particularly around conferences and events 24

25. Private & Confidential Cass Business School October 2014 LinkedIn helps you to grow your Social Capital, through interactions, mentions and content-sharing 25

26. Private & Confidential Cass Business School October 2014 …. And grows 26

27. Private & Confidential Cass Business School October 2014 With powerful results 27

28. Private & Confidential Cass Business School October 2014 Please Connect and Stay in Touch 28 Please get in touch https://twitter.com/robertjgardner https://uk.linkedin.com/in/robertjgardner

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