Social Media Presence And How It Can Affect

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Information about Social Media Presence And How It Can Affect

Published on October 20, 2017

Author: mary123457


Social Media Presence And How It Can Affect Your Business : Social Media Presence And How It Can Affect Your Business Social Media Presence : Social Media Presence Let’s talk about one of the most common questions I come across with my clients, and in my entrepreneurial communities. The most common questions revolves around the importance if a social media presence. And, although a lot of time is spent asking  how to grow a business on social media – what some people should be asking is… How social media done wrong, can hurt you. First of all, what is social media presence? One’s social media presence refers to how they post and engage on all of their accounts. It refers to how frequently you post, the type of content posted, and the levels of engagement on your social media accounts. And, this doesn’t just mean  having an account . It also means being present on those accounts.   Let me qualify why it can hurt.   Do I think that any brand not represented on social media is missing out? Yes. Do I also think there are a ton of brands and/or businesses out there potentially doing more harm than good? Yes, I think that too. The answer to that, is simple. Develop a social media presence strategy, and execute it. Now, if you are not someone who is an expert in that field there are a couple of things you can do. First and foremost, seek out who is an expert in the social media arena. Find out what they are doing, jot down notes about what you like, and even what you don’t. ‘Small businesses need to have a solid online presence if they expect to be successful.’ – Small Business Report, 2016 Secondly, you can reach out to an organization like Entrepreneur House.: Secondly, you can reach out to an organization like Entrepreneur House .  Connect with others who have been where you are – can offer insight, tried and tested tools or strategies. Although some areas of entrepreneurship or small business ‘can’ be treated like a wet noodle (throw it at the wall and see what sticks), social media shouldn’t be done that way. There are too many resources available to be done that way. And, there are effective strategies that can take your business and its social media presence to new levels when done properly. What happens though, is we live in a world of ‘ now ‘. A place of wanting things to happen immediately. And, because of that many people (and brands) don’t stick with a strategy long enough to see what works, or what doesn’t. Or, consistent enough to see measurable results that can be scaled up, or back.   Let’s look at a few interesting stats. / Both, equally powerful.: Both, equally powerful . Customers like to feel heard. And, this is where the clear distinction in being ‘online’ versus having ‘online presence’. And hey, I was at a place just like you are. Social media is still an area that continues to evolve and as a result, we are constantly learning. We continue to experience growth in areas, and we are focused on all outlets – because, we understand immensely different platforms, fit different people. Contact us: Contact us Address: Toronto, Canada, Website : Email ID: Twitter :

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