Social Media Platform Feature : Printajoy

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Information about Social Media Platform Feature : Printajoy
Social Media

Published on February 24, 2014

Author: SocialSamosa

Source: slideshare.net

Description

Printajoy is trying to make Instagram printing beautiful and affordable in India . We want to change that and give people the ability to rekindle those awesome moments by taking their digital memories and converting them into crispy 4x4 prints or stickers.

Social Samosa - Feature Questionnaire ! About the Platform. Started by three dudes from Gujarat - Jayneil, Kishan & Sohil, Printajoy is trying to make Instagram printing beautiful and affordable in India. All of us had pursued an engineering degree from the same college - Nirma University and had worked at the same startup which is how we got to know each other. Kishan is a website artisan and loves to travel; Sohil is a hardcore hacker and loves garba while Jayneil is a technical writer and a hardcore Arsenal and trance fan. ! Whom do we cater to? Practically, anybody who is an Instagram user in India and wants to see their precious digital moments converted to beautiful physical prints. ! What do we offer to our consumers? The power of photography is just immense. A single photo will capture a life's most precious moment. That’s great but again there is a problem. People tend to take all these great photos using Instagram and then forget about it. The photos are just locked on your smartphone. We want to change that and give people the ability to rekindle those awesome moments by taking their digital memories and converting them into crispy 4x4 prints or stickers. ! What motivated us to start up? Being raised in a Gujju family, all of us were encouraged to start our own business. To us it was more a question of having a unique idea that will solve a particular problem which made us pursue the startup path. The startup journey so far has been very rewarding and we have learned so much stuff that we would not have by just reading books and blogs. ! ! What's in a name? Kishan actually came up with this brilliant name. Since we are printing precious moments for our customers which will bring happiness/joy to their life, hence the word “Printajoy”. ! How do we see Social Media? Our core business is based on the Instagram users in India and we are definitely seeing a nice growth in the number of users using the same.

People just love to take beautiful photos and share them with everyone. ! Currently we are.... We are a very very early stage startup at this point. We recently had a successful crowd funding campaign. Its only been a week since our public launch and the response so far from the general public has been great! ! Our biggest challenge was.. Successfully completing a crowd funding campaign via which we managed to raise Rs. 1,05,000. ! We want to dominate the world by.. We are working on a couple of new product offerings as well as increasing customer base via social media interaction. Twitter has been very useful to us in that case. ! We’re making moolah by... Well, its pretty straight forward. The more Instagram prints we sell from our website, the more money we will make. ! Our What The **** Moment Well, Jayneil likes to blog a lot and share the startup experiences learned by us to others. So, while writing the blog, he was supposed to share the link to our landing page but instead he posted the link to the alpha version of our website which was full of bugs. As soon as the blog was read by a couple of our friends, we got phone calls from them siting that the website was not working properly. We quickly changed the link and a huge disaster was averted! Ever since then, Jayneil has been banned from accessing any alpha versions of our products! :p ! Industry as we foresee We feel that social media is expanding exponentially in India. Grandmas , grandpas are joining the social media band wagon, people are using social media to share their good and bad experiences about products, restaurants etc. Making new connections using social media is also a lot easier now. The potential for new startups in this domain is endless and exciting at the same time. ! Lastly, Are you hiring? Unfortunately, not at the moment.

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