Social Media Plan

43 %
57 %
Information about Social Media Plan

Published on March 4, 2014

Author: VarijaYelagalawadi



A draft of a social media plan created at Revamp Collaborative.

Wild Beautiful Clothing Social Media Tactical Plan (Draft) This plan includes the tactical objectives to be used to accomplish the following primary goal(s): 1. Increase unique traffic to Contents Social Networks Page 2 Microblogging (Twitter) Page 3 Social Press (bloggers) Page 3 Ideas Page 3 ©Revamp Collaborative 2013

Social Networks – Pinterest, Facebook Short term objectives:   Increase recognition  Reach out to well-known pages within the networks/niche markets (models, clothing stores)  Sponsored ads where possible (if within budget)  Increase engagement  Encourage comments and shared posts  Contests? (Future thought) Key Metrics:        Number of posts Audience growth – unique and returns Subscribers (if applicable) Inbound links Directory listings (if applicable) Referrals from social networks Friends on social networks Facebook Page: 219 Likes     ____ posts per week Develop publication schedule Feature stories? Content creation process:  Reviewer:  Poster: Pinterest: 0 Followers     5 WBC posts per week (is there enough content for this?) 2 additional posts per week (fashion/style ideas, etc) All employees should follow and “pin” WBC content Develop publication schedule Instagram: 79 Followers    Develop publication schedule (no large gaps between posts) Research relevant hashtags and lists to keep posts efficient Reach out to popular Instagrammers/bloggers ©Revamp Collaborative 2013

Microblogging (Twitter) Short term objectives:    Promote company’s main store, website, FB, Yelp or blog (if existent) Communicate support issues from social media to support team, ensure follow-up Build reputation Key Metrics:       Friends/Followers 2nd-order followers (follower’s follower count) Velocity (average of 1st and 2nd-order followers attracted per day since establishment of account) Social Capital (influence of Twitter followers) Centralization (how much influence/reach is invested in a small number of followers) Page rankings based on key terms/hashtags from microblogging sites Social Press – Bloggers/Online Journalists Short term objectives:     Identify niche market bloggers Develop relationship/gain relevance with bloggers Update bloggers on a regular basis about all new products/locations Interact with (plus interviews, videos, etc) at all relevant marketing conferences and local events Key Metrics:   Posts by social press about WBC Referrals from social press Ideas/Short-term Goals       Contests when FB numbers reach 500 Giveaway/Share contest at 500 (Instagram) Develop media/social press list to increase social media presence Post videos on IG and Facebook when available Research competitors’ tactics: Black Milk Clothing and others Create one official hashtag for use over all social media channels (IMPORTANT) ©Revamp Collaborative 2013

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

How to Create a Social Media Marketing Strategy From Scratch

The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.
Read more

7 Tips for Creating a Social Media Plan for Your Business ...

Social media plan: Follow these steps to design and maintain a successful social media plan to remain active and move your business forward.
Read more

In 6 Schritten zum Social Media-Marketing-Plan - Hootsuite ...

Wir zeigen Ihnen, was ein erfolgreicher Social Media-Marketing-Plan beinhalten sollte, und wie Sie Ihren eigenen mit unserem 6-Schritte-Plan erstellen.
Read more

Prepare a Social Media Plan | University Communications

For assistance creating a social media plan, please contact us. You can also read these relevant articles for more information on social media planning:
Read more

Social Media Strategy in 8 Steps | Convince and Convert ...

Social Media Strategy in 8 Steps is the process used by Jay Baer to create social media strategy for major companies, world-wide. Includes slides and summary.
Read more

How To Create A Social Media Marketing Plan In 6 Steps

Creating your social media marketing plan shouldn't be that hard. Here's a 6-step guide on how to create a social media marketing plan.
Read more

Creating Your Social Media Plan | Using Social Media for ...

If you enter into social media without a plan, you will fail. Period. All the hours you spent will beRead More ...
Read more

HashtagLove - die Influencer Marketing Plattform

Verteile Hashtags auf deinen Social Media Profilen. Bereichere dein Profil mit spannenden Inhalten. Werde als Top-Influencer Teil unseres Premium-Netzwerkes.
Read more

social media plan : Social Media Examiner

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to ...
Read more

Social Media Plan

Contact Us Please get in touch to see if we can help you. Complete the form below or email OR Call (0044)7800 501715
Read more