Published on March 4, 2014
Wild Beautiful Clothing Social Media Tactical Plan (Draft) This plan includes the tactical objectives to be used to accomplish the following primary goal(s): 1. Increase unique traffic to wildbeautifulclothing.com Contents Social Networks Page 2 Microblogging (Twitter) Page 3 Social Press (bloggers) Page 3 Ideas Page 3 ©Revamp Collaborative 2013
Social Networks – Pinterest, Facebook Short term objectives: Increase recognition Reach out to well-known pages within the networks/niche markets (models, clothing stores) Sponsored ads where possible (if within budget) Increase engagement Encourage comments and shared posts Contests? (Future thought) Key Metrics: Number of posts Audience growth – unique and returns Subscribers (if applicable) Inbound links Directory listings (if applicable) Referrals from social networks Friends on social networks Facebook Page: 219 Likes ____ posts per week Develop publication schedule Feature stories? Content creation process: Reviewer: Poster: Pinterest: 0 Followers 5 WBC posts per week (is there enough content for this?) 2 additional posts per week (fashion/style ideas, etc) All employees should follow and “pin” WBC content Develop publication schedule Instagram: 79 Followers Develop publication schedule (no large gaps between posts) Research relevant hashtags and lists to keep posts efficient Reach out to popular Instagrammers/bloggers ©Revamp Collaborative 2013
Microblogging (Twitter) Short term objectives: Promote company’s main store, website, FB, Yelp or blog (if existent) Communicate support issues from social media to support team, ensure follow-up Build reputation Key Metrics: Friends/Followers 2nd-order followers (follower’s follower count) Velocity (average of 1st and 2nd-order followers attracted per day since establishment of account) Social Capital (influence of Twitter followers) Centralization (how much influence/reach is invested in a small number of followers) Page rankings based on key terms/hashtags from microblogging sites Social Press – Bloggers/Online Journalists Short term objectives: Identify niche market bloggers Develop relationship/gain relevance with bloggers Update bloggers on a regular basis about all new products/locations Interact with (plus interviews, videos, etc) at all relevant marketing conferences and local events Key Metrics: Posts by social press about WBC Referrals from social press Ideas/Short-term Goals Contests when FB numbers reach 500 Giveaway/Share contest at 500 (Instagram) Develop media/social press list to increase social media presence Post videos on IG and Facebook when available Research competitors’ tactics: Black Milk Clothing and others Create one official hashtag for use over all social media channels (IMPORTANT) ©Revamp Collaborative 2013
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