Published on March 7, 2014
Ramon De Leon Operating Partner Domino’s Pizza Chicago Dominos Pizza World Wide Rally May 2009
What is Social Media all about! It is a shift in how people discover, read and share news, information and content. It's a fusion of your thoughts and technology, transforming monologue into dialog. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Source: Wikipedia
Networks Defined Facebook Twitter Users can join networks service that enables its users organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Networks Defined MySpace is a popular You Tube is a video social networking sharing website where website offering an users can upload, view interactive, userand share video clips. submitted network of Owned by Google which friends, personal profiles, helps with search blogs, groups. Aimed engine optimization heavily at a younger (getting found on the crowd and internet). musicians/DJ’s/rappers.
How did I get started?
How did I get started? Online Ordering in 1998 was a catalyst. AOL Instant Messenger was my micro-blog before Twitter was invented-2004 Campus reps started Facebook Groups when it was closed to the general public- 2005 Photos of events we attended were posted on our website for students to copy. These included a embedded logo to increase our exposure.
The Dominos 2.0 Customer 13 yr old joins Facebook and starts High School. Gets exposed to groups influenced by Domino’s and becomes a customer and raving fan. At the age of 17 he now joins the Facebook group for his graduating College class that he has not started. Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.
Rules of engagement Be a part of the conversation or start one. Set up and review the privacy settings. Use lists to categorize your friends. Be real and transparent. Don’t exist here if you are not going to engage. Avoid manipulating people into buying from you. Respond to the Good, Bad or Indifferent. Be Yourself!
How do we get there?
Start a H.S Facebook Group
Facebook Groups Fall Semester ‘09 incoming Freshmen Class! Friend up the Admin’s Of the Group.
Search for Events
Promote to Conferences
Don’t forget any Birthdays
Once you are in, they come 2 U!
Can this work for you?
Select a name that identifies your business or yourself. Brand it with a background. Provide links and info in the Bio. Follow all media outlets in your area. Follow people you can learn from. Follow your customers. Search for whose on campus using Twitter. Use productivity tools and MANAGE your TIME!
Critical Concept Conversation is the new online currency! Twitter is a Goldmine of Conversation. Engage in Real Conversations and the business value will become crystal clear.
Twitter Tools TweetPhoto TweetDeck Monitter Search.twitter.com Iphone App Tweetlater Tweetbeep Twitterlocal.net
Is it Word of Mouth or Marketing? If it stops when you stop paying, It’s Advertising If it continues, It’s word of mouth! Source: GasPedal
Word of Mouth
Social Media Lobby Poster
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Oprah KFC Twitter Meal
My Ideas for the Future! Interactive Campaigns Educate the consumer and make Domino’s Guilt Free Pizza divider for ½ and ½ pizzas doubles as saver Need to WOW all new customers! Domino’s Pizza Gift wrapping paper Pizza Maker signature instead of Sect. of Taste MVP Schwag or unique OLO access. Emailable link of your order with coupons 4 friends Enhance Facebook Tracker application
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