Published on February 4, 2014
SOCIAL MEDIA NEEDS YOU. MARISA PEACOCK • CAGLCC BOARD RETREAT • FEBRUARY 1, 2014
WHO IS MARISA PEACOCK? ? Marisa Peacock is the principal and chief strategist for The Strategic Peacock. As a social business strategist and marketing consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media. ! Marisa is also an adjunct faculty member at Maryland Institute College of Art (MICA) teaching Social Media Marketing as a part of the Masters in Business of Art and Design program. ! Marisa holds a Bachelor of Arts in psychology from Mount Holyoke College and a graduate degree in American studies from Georgetown University. She resides in Arlington, VA.
“Ask not what you can do for social media; Ask what social media can do for you.” I M A G E F R O M : U N I T E D W AY S U N C O A S T
YOU ARE AWESOME. YOU INFLUENCE. LEAD. TELL STORIES. ADVISE. ADVOCATE. E N D O R S E . I M PA C T. I N S P I R E . S U P P O R T. P R O M O T E . R A I S E AWARENESS.
L E T ’ S G E T S TA R T E D .
H A B I T S , B E H A V I O R S , A N D M O T I V AT I O N S O F D I G I TA L LY E N G A G E D C A U S E - S U P P O R T I N G A D U LT S Y O U ’ R E I N G O O D C O M PA N Y 75% WANT TO INFLUENCE OTHERS TO CARE ABOUT CAUSES THEY CARE ABOUT 58% L I K E M A K I N G A N I M PA C T 24% WANT TO SHARE AND GIVE CREDIT Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Georgetown University’s Center for Social Impact Communication, March 2013
Y O U M AY B E A S O C I A L M E D I A U S E R I F…
SOCIAL MEDIA IN 2013 Source: Pew Internet & American Life Project, The Demographics of Social Media Users — 2012, February, May, December 2013 18-29 30-49 50-64 Male PINTEREST Urban Suburban AfricanAmerican Hispanic White Female FA C E B O O K TWITTER I N S TA G R A M LINKEDIN
INDUSTRY DEMOGRAPHICS Banking** Realty Travel Men 63% 9%* 56% Women 58% 16%* 44% 18-29 67% 28% 8% 30-49 65% 31% 18% Urban 62% 17% Suburban 66% 51% African-American 48% 4% 52% Hispanic 62% 7% 63% White 63% 85% *SINGLE **ONLINE BANKING S O U R C E : P E W R E S E A R C H C E N T E R ’ S I N T E R N E T & A M E R I C A N L I F E P R O J E C T S P R I N G T R A C K I N G S U R V E Y, 2 0 1 3 ; 2 0 1 3 N AT I O N A L A S S O C I AT I O N O F R E A LT O R S H O M E B U Y E R A N D S E L L E R G E N E R AT I O N A L T R E N D S ; T H E L U X U R Y R E TA I L E R ’ S G U I D E T O A G I L E C O M M E R C E , 2 0 1 3 ; U N D E R S TA N D I N G T H E U . S . H I S PA N I C T R A V E L E R , A S TA 2 0 1 2 .
TIME TO SHOW OFF
MAKE YOUR IDEAS HAPPEN • Don’t worry about followers, likes or check-ins. • Share your creativity & inspiration. • Find & join conversations. • Let people know how excited you are about a cause, event, or idea. • Share your experiences & ask for something in return. I M A G E B Y: B A B Y B I R D A N D B U B B U B O N E T S Y
GET CONNECTED • Find a community doing what you’re already doing or want to be doing. • Don’t just stand there — participate. • Find real-world ways of getting together, celebrating and creating. • Give your community something to care about. IMAGE BY INDIGORAIN ON ETSY
I K N O W W H AT Y O U ’ R E T H I N K I N G …
I’M TOO… tired important INTROVERTED BUSY old distinguished OVERWHELMED lazy
A C T U A L LY, Y O U ’ R E T O O A W E S O M E NOT TO BE ON SOCIAL MEDIA
PEOPLE WANT TO FOLLOW YOU. RESEARCH SHOWS THAT PEOPLE USE SOCIAL MEDIA FOR: SOCIAL INTERACTION ! INFORMATION ! OPINIONS & PERSPECTIVES ! SHARING INFORMATION ! LEARNING ABOUT OTHERS Anita Whiting, David Williams, (2013) "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 369
S O , W H AT C A N S O C I A L MEDIA DO FOR YOU?
SOCIAL MEDIA CAN HELP YOU: • start conversations • promote your business, causes, interests • reach potential and current customers • influence family, friends and customers • assert your authority I M A G E B Y: J U S T B E C K E T T O N E T S Y
STILL NOT CONVINCED? 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 77% of buyers are more likely to buy from a company if its CEO uses social media. 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. 33% of millennial consumers are more likely to buy from a company if it has a Facebook page. 69% of Twitter follows are based on recommendations from friends. 50% of Twitter users are more likely to purchase from brands they follow. 52% of consumers say blogs have impacted their purchasing decisions. 86% of “influencers” blog Sources: Digital Influence: Blogs Beat Social Networks for Driving Purchases, L. Garibian, Marketing Profs, March 18, 2013; War of Words: Myth-Busting Social Media, SEO & Content Marketing, TopRank Online Marketing, Jan 09, 2013; State of Digital, B. Van Den Beld, October 19, 2012; Huffington Post’s “100 Fascinating Social Media Statistics and Figures from 2012,” B. Honigman; SEO Content Marketing – What You Need to Know and Do, Sekari, 2012; Blogs Influence Consumer Spending More Than Social Networks, J. Dyer, 2013.
HERE’S THE HEART OF THE M AT T E R : T H E E S S E N C E O F SOCIAL MEDIA IS KNOWING YOUR AUDIENCES AND ENGAGING THEM IN SOMETHING THEY LOVE. Laurie Boettcher
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers ...
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
If you are spending too much time—or not enough time—on social media, consider hiring a social media manager. Here are the pros and cons.
Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or
Want to watch this again later? Sign in to add this video to a playlist. A few years ago many of us hadn't heard of social media, but now it’s ...
With more employees posting brand-damaging photos online, business owners need to learn how to protect their reputations.
This handy social media news roundup—featuring updates from all the biggest social networks—is meant to be consumed in one sitting.
“All-In-One Social Media helped me be more successful in my business. They provide quality service, are easy to work with and the price is perfect for ...
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn ...