Social Media Myths

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Information about Social Media Myths
Social Media

Published on March 19, 2014

Author: MarkKrebs1

Source: slideshare.net

Description

The term social media has varied connotations; some true, some false and some still to be defined. As the landscape continues to change, it is important to understand how it affects your business so that your company can best leverage social media to reach your goals.

MYTH REALITY SOCIAL MEDIA v s Always Forward… KREBS

MYTH Only young people are on social media. Always Forward…

REALITY Old people are too. Always Forward…

WHAT TO DO Define your brand & demographic. Speak that language. Always Forward…

MYTH I need new customers. I will depend on social media for acquisition. Always Forward…

REALITY Most customers who engage in your social channels already know your brand. Always Forward…

WHAT TO DO Provide added value to social customers. Nurture the relationship. Always Forward…

MYTH My social media profiles are created. I am done. Always Forward…

REALITY Social media routinely changes. Luckily for us, it is easy to follow along. Always Forward…

WHAT TO DO Engage in the conversation. Listen to your fans & followers. Always Forward…

MYTH I need a presence in every social media channel. Always Forward…

REALITY Some social channels are better for certain business needs than others. Always Forward…

WHAT TO DO Define how social media can help achieve your goals. Get active in channels you can support. Always Forward…

MYTH Customers want to make purchases on my social media pages. Always Forward…

REALITY They don’t. Always Forward…

WHAT TO DO Engage & listen. Feedback will help you optimize your purchasing channels. Always Forward…

MYTH Everyone loves social media, especially my pages. Always Forward…

REALITY Some people don’t use it. Always Forward…

WHAT TO DO Listen to your customers in other channels. There are plenty. They all matter. Always Forward…

Want to chat? markkrebs @ windstream.net Always Forward…

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