Social Media Monitoring

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Information about Social Media Monitoring

Published on July 11, 2008

Author: MartinEdic

Source: slideshare.net

Description

A quick guide to social media monitoring and analysis

A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.

Do you know what they’re saying about your brand…your reputation…your competition : Across the blogosphere? In wikis? In online video? In forums and social networks? On microblogs like Twitter? Throughout the social media universe?

Across the blogosphere?

In wikis?

In online video?

In forums and social networks?

On microblogs like Twitter?

Throughout the social media universe?

What is Social Media ? User-generated content: blogs, wikis, Twitter, video and photo-sharing, forums, social networks… A one-to-many conversation outside of traditional media Grassroots and unregulated Extremely fast-moving and fluid The fastest growing sector of the Internet: traffic, users, time spent and information-sharing

User-generated content: blogs, wikis, Twitter, video and photo-sharing, forums, social networks…

A one-to-many conversation outside of traditional media

Grassroots and unregulated

Extremely fast-moving and fluid

The fastest growing sector of the Internet: traffic, users, time spent and information-sharing

Social Media Monitoring lets you see what they’re saying: Discover conversations in real time Understand positive/negative opinion (sentiment analysis) Know gender, age and location Watch trends develop Drill down to the individual influencer

Discover conversations in real time

Understand positive/negative opinion (sentiment analysis)

Know gender, age and location

Watch trends develop

Drill down to the individual influencer

Social Media Analysis tells us what it means: Who’s talking about your brand…and why? What are they saying? How influential are they? How fast is the word spreading? How can you take advantage of it?

Who’s talking about your brand…and why?

What are they saying?

How influential are they?

How fast is the word spreading?

How can you take advantage of it?

How Social Media Monitoring Works: Keyword-based discovery: Your brands, products, people, competitors and more Rules are set to sort and refine results Real time searches can be run at any interval and results delivered via email and RSS Flexible reporting tools allow you to drill down to specific sites and conversations Once discovered, you can engage the participants

Keyword-based discovery: Your brands, products, people, competitors and more

Rules are set to sort and refine results

Real time searches can be run at any interval and results delivered via email and RSS

Flexible reporting tools allow you to drill down to specific sites and conversations

Once discovered, you can engage the participants

View Results in a Dashboard: Quick overview of activity Identify spikes in the conversation Activity in Top 100 and Top 1000 Blogs Demographic overview

Quick overview of activity

Identify spikes in the conversation

Activity in Top 100 and Top 1000 Blogs

Demographic overview

Understand Sentiment and Demographics Estimation of positive/negative responses Gender Age Geo-location with mapping

Estimation of positive/negative responses

Gender

Age

Geo-location with mapping

Identify and Communicate with Influencers All reponses are ranked by influence Drill-down takes to you stats, rankings, inbound links See actual keywords in the context they appeared Reach out to the user

All reponses are ranked by influence

Drill-down takes to you stats, rankings, inbound links

See actual keywords in the context they appeared

Reach out to the user

Compare Over Time and Across Categories Charting options offer extensive analysis, instantly Compare with competitors, compare timeframes, sort and compare with rules and categories View tag clouds, themes, trends Sort and save results

Charting options offer extensive analysis, instantly

Compare with competitors, compare timeframes, sort and compare with rules and categories

View tag clouds, themes, trends

Sort and save results

Generate Reports and Share Intelligence Automated report generation and distribution via email and RSS Drill down to individual results and details Copy and paste results into presentations Multiple Save As options

Automated report generation and distribution via email and RSS

Drill down to individual results and details

Copy and paste results into presentations

Multiple Save As options

The Value Proposition: Knowledge is power Protect and enhance brand equity Manage reputation: risk, rumors and emerging opinion Identify new markets and emerging competition Target social media influencers with viral campaigns

Knowledge is power

Protect and enhance brand equity

Manage reputation: risk, rumors and emerging opinion

Identify new markets and emerging competition

Target social media influencers with viral campaigns

Understand the conversation… because it may be about your brand.

SM2: Providing Visibility Into Social Media Want to know more? Call us at 585-586-0160 Email us at info@techrigy.com Visit us at www.techrigy.com Join us at http://conversation.techrigy.com

Want to know more?

Call us at 585-586-0160

Email us at info@techrigy.com

Visit us at www.techrigy.com

Join us at http://conversation.techrigy.com

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