Social Media Marketing Skill

StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching

Accomplished and experienced senior director with more than 25 years of proven experience in Internet & Social Media marketing general and direct marketing retail & product marketing strategic marketing & planning brand management discerning the voice of the consumer corporate reputation management national network news editing voiceovers & audiobook narration www.StrategicIMC.com | jonathan.petersen@comcast.net

Internet & Social Media marketing

general and direct marketing

retail & product marketing

strategic marketing & planning

brand management

discerning the voice of the consumer

corporate reputation management

national network news editing

voiceovers & audiobook narration

Objective To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department. www.StrategicIMC.com | jonathan.petersen@comcast.net

To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department.

22 years tenure at Zondervan, a HarperCollins company. Leader in a variety of marketing management capacities that involved national and international scope. www.StrategicIMC.com | jonathan.petersen@comcast.net

22 years tenure at Zondervan, a HarperCollins company.

Leader in a variety of marketing management capacities that involved national and international scope.

Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation. While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success. www.StrategicIMC.com | jonathan.petersen@comcast.net

Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation.

While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success.

As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency. Previous responsibilities: Director of Media Relations Director of Strategic Marketing Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource Chairman of Corporate Contribution Committee Director of Internet Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net

As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency.

Previous responsibilities:

Director of Media Relations

Director of Strategic Marketing

Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource

Chairman of Corporate Contribution Committee

Director of Internet Marketing

I developed and grew each area of responsibility: Media Relations from 1 person to 6, from 1 category of books to the entire corporation Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs www.StrategicIMC.com | jonathan.petersen@comcast.net

I developed and grew each area of responsibility:

Media Relations from 1 person to 6, from 1 category of books to the entire corporation

Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million

Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments

Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs

Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company. www.StrategicIMC.com | jonathan.petersen@comcast.net

Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company.

Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for News gathering Interviewing Reporting Writing Editing Producing Live anchoring of national newscasts Promoting & growing the service’s syndication to radio stations across the country www.StrategicIMC.com | jonathan.petersen@comcast.net

Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for

News gathering

Interviewing

Reporting

Writing

Editing

Producing

Live anchoring of national newscasts

Promoting & growing the service’s syndication to radio stations across the country

Professional Voice Narration Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks. www.StrategicIMC.com | jonathan.petersen@comcast.net

Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks.

Education MBA (Marketing) University of Phoenix BA (Communications) University of Wisconsin – La Crosse Diploma (Communications) Moody Bible Institute Certified eMarketer eMarketing Association www.StrategicIMC.com | jonathan.petersen@comcast.net

MBA (Marketing) University of Phoenix

BA (Communications) University of Wisconsin – La Crosse

Diploma (Communications) Moody Bible Institute

Certified eMarketer eMarketing Association

Personality Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation www.StrategicIMC.com | jonathan.petersen@comcast.net

Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving

Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation

Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net

I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques. www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.

I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques.

Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net

Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net

Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net

Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net

Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net

Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net

Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net

Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net

Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net

Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net

Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog

Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net

Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net

Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons

Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net

Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net

Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library

Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine

Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net

User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net

White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net

Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net

Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net

Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net

Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net

Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net

Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net

Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart

Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net

Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net

Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net

Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net

Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net

Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net

Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen. Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments . www.StrategicIMC.com | jonathan.petersen@comcast.net

Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen.

Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments .

Brand Strategy In brand-building, I adhere to the practice that everything matters . In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer. www.StrategicIMC.com | jonathan.petersen@comcast.net

In brand-building, I adhere to the practice that everything matters .

In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer.

Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing . My Twitter site is featured in Alltop at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives www.StrategicIMC.com | jonathan.petersen@comcast.net

Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing .

My Twitter site is featured in Alltop

at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives

Jonathan Petersen Contact me to review my complete resume. I’m available for consulting, freelance project work, media coaching, and fulltime position consideration. www.StrategicIMC.com | jonathan.petersen@comcast.net

Contact me to review my complete resume.

I’m available for consulting, freelance project work, media coaching, and fulltime position consideration.

StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching