StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching
Accomplished and experienced senior director with more than 25 years of proven experience in Internet & Social Media marketing general and direct marketing retail & product marketing strategic marketing & planning brand management discerning the voice of the consumer corporate reputation management national network news editing voiceovers & audiobook narration www.StrategicIMC.com | jonathan.petersen@comcast.net
Internet & Social Media marketing
general and direct marketing
retail & product marketing
strategic marketing & planning
brand management
discerning the voice of the consumer
corporate reputation management
national network news editing
voiceovers & audiobook narration
Objective To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department. www.StrategicIMC.com | jonathan.petersen@comcast.net
To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department.
22 years tenure at Zondervan, a HarperCollins company. Leader in a variety of marketing management capacities that involved national and international scope. www.StrategicIMC.com | jonathan.petersen@comcast.net
22 years tenure at Zondervan, a HarperCollins company.
Leader in a variety of marketing management capacities that involved national and international scope.
Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation. While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success. www.StrategicIMC.com | jonathan.petersen@comcast.net
Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation.
While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success.
As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency. Previous responsibilities: Director of Media Relations Director of Strategic Marketing Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource Chairman of Corporate Contribution Committee Director of Internet Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net
As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency.
Previous responsibilities:
Director of Media Relations
Director of Strategic Marketing
Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource
Chairman of Corporate Contribution Committee
Director of Internet Marketing
I developed and grew each area of responsibility: Media Relations from 1 person to 6, from 1 category of books to the entire corporation Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs www.StrategicIMC.com | jonathan.petersen@comcast.net
I developed and grew each area of responsibility:
Media Relations from 1 person to 6, from 1 category of books to the entire corporation
Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million
Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments
Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs
Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company. www.StrategicIMC.com | jonathan.petersen@comcast.net
Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company.
Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for News gathering Interviewing Reporting Writing Editing Producing Live anchoring of national newscasts Promoting & growing the service’s syndication to radio stations across the country www.StrategicIMC.com | jonathan.petersen@comcast.net
Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for
News gathering
Interviewing
Reporting
Writing
Editing
Producing
Live anchoring of national newscasts
Promoting & growing the service’s syndication to radio stations across the country
Professional Voice Narration Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks. www.StrategicIMC.com | jonathan.petersen@comcast.net
Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks.
Education MBA (Marketing) University of Phoenix BA (Communications) University of Wisconsin – La Crosse Diploma (Communications) Moody Bible Institute Certified eMarketer eMarketing Association www.StrategicIMC.com | jonathan.petersen@comcast.net
MBA (Marketing) University of Phoenix
BA (Communications) University of Wisconsin – La Crosse
Diploma (Communications) Moody Bible Institute
Certified eMarketer eMarketing Association
Personality Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation www.StrategicIMC.com | jonathan.petersen@comcast.net
Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving
Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation
Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net
I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques. www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.
I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques.
Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net
Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net
Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net
Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net
Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net
Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net
Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net
Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net
Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net
Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net
Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog
Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net
Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net
Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons
Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net
Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net
Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library
Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine
Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net
User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net
White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net
Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net
Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net
Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net
Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net
Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net
Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart
Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net
Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net
Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net
Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net
Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net
Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net
Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen. Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments . www.StrategicIMC.com | jonathan.petersen@comcast.net
Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen.
Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments .
Brand Strategy In brand-building, I adhere to the practice that everything matters . In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer. www.StrategicIMC.com | jonathan.petersen@comcast.net
In brand-building, I adhere to the practice that everything matters .
In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer.
Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing . My Twitter site is featured in Alltop at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives www.StrategicIMC.com | jonathan.petersen@comcast.net
Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing .
My Twitter site is featured in Alltop
at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives
Jonathan Petersen Contact me to review my complete resume. I’m available for consulting, freelance project work, media coaching, and fulltime position consideration. www.StrategicIMC.com | jonathan.petersen@comcast.net
Contact me to review my complete resume.
I’m available for consulting, freelance project work, media coaching, and fulltime position consideration.
StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching
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