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Social Media Marketing Now and Next - LogicFriday's at OMLogic

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Information about Social Media Marketing Now and Next - LogicFriday's at OMLogic
Business & Mgmt

Published on March 6, 2009

Author: paritoshs

Source: slideshare.net

Description

Paritosh Sharma talks on Social Media Strategy creation and Implementation at OMLogic (India's Leading Online Marketing Company) in New Delhi

www.omlogic.com
www.paritoshsharma.com
paritosh.sharma@omlogic.com
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Social Media Marketing The way Mar 06, 2009 www.omlogic.com

Social Media Marketing

The

way

Mar 06, 2009

www.omlogic.com

Agenda Making sense of Social Media What’s in it for you? Personal Branding What do we do for our clients? Branding Visibility Lead generation Does SMM really deliver business results? www.omlogic.com

Making sense of Social Media

What’s in it for you?

Personal Branding

What do we do for our clients?

Branding

Visibility

Lead generation

Does SMM really deliver business results?

www.omlogic.com Social

www.omlogic.com Media

www.omlogic.com Marketing

Making sense of Social Media www.omlogic.com There is a LOT to catch up with

Making sense of Social Media www.omlogic.com It’s as powerful Wikipedia says: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

… and I know you did not get anything out of what wiki said… www.omlogic.com But I also know You are desperate to speak out!! Social Media, is simply a platform where YOU exist!! it’s your online playground a place where you can live and live 24/7 you catch up with friends, you blow the enemies you voice your opinion, you get the latest news you get connected professionally

Social Media, is simply a platform where YOU exist!!

it’s your online playground

a place where you can live and live 24/7

you catch up with friends, you blow the enemies

you voice your opinion, you get the latest news

you get connected professionally

www.omlogic.com … just a few Social Media Tools

Social Media in 7 letters www.omlogic.com How you present yourself?! How you present your business?! How do your customer’s PERCIEVE you

How you present yourself?!

How you present your business?!

I don’t want e-mail… I want ME-mail! www.omlogic.com Personal Branding This is what Social Media lets you take to the world!!

www.omlogic.com B

www.omlogic.com R

www.omlogic.com A

www.omlogic.com N

www.omlogic.com D

www.omlogic.com I

www.omlogic.com N

www.omlogic.com G B R A N D I N G

www.omlogic.com We create an Online Brand for the client Understanding the client’s business, we: Create a Brand statement Create a value proposition online Position the value to get the community talking about the client’s business

Understanding the client’s business, we:

Create a Brand statement

Create a value proposition online

Position the value to get the community talking about the client’s business

Design www.omlogic.com Website Blogs

Website

Blogs

We create www.omlogic.com The RIGHT message

www.omlogic.com For our customers to reach out to the RELEVANT market

www.omlogic.com It’s But

www.omlogic.com About

www.omlogic.com Business Right?

www.omlogic.com “ We help you grow your business”

www.omlogic.com “ We help you grow your business” We Deliver

www.omlogic.com “ We help you grow your business” business Results We Deliver

www.omlogic.com and

www.omlogic.com now

www.omlogic.com A small

www.omlogic.com Test

www.omlogic.com If you know what this is!! You would know what would WORK for the client

www.omlogic.com Your client

www.omlogic.com Your client Give the client CLARITY

www.omlogic.com Your client Grow with him – He needs you Give the client CLARITY

www.omlogic.com Big Potential but Low Entry Barrier That’s the business we are in

www.omlogic.com You have to have a Unique

www.omlogic.com You have to have a Selling

www.omlogic.com You have to have a Point

www.omlogic.com I N N O V A T I O N Our USP? Well, we see the PURPLE cow

www.omlogic.com What Next V iral M arketing C ommunity C entric M arketing O nline A dvertising C ampaigns T ransparent C ustomer I nteraction P latforms (Community discussion forums)

Thank you! Paritosh Sharma Twitter: twitter.com/paritoshsharma | Linkedin: linkedin.com/in/paritoshsh Mobile: +91 9999 765 121 | Mail: paritosh.sharma@omlogic.com www.omlogic.com

Paritosh Sharma

Twitter: twitter.com/paritoshsharma | Linkedin: linkedin.com/in/paritoshsh

Mobile: +91 9999 765 121 | Mail: paritosh.sharma@omlogic.com

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