Published on March 15, 2014
Mohamed Elsherif MSc Social Informatics and InteractiveTechnologies Social Media Research Analyst Social Media Marketing
Expectations Vs. Reality Mohamed Elsherif @mhmd_fekry2
It is a process Mohamed Elsherif @mhmd_fekry3 Understand • Market Build • Strategy • Infrastructure Promote • Paid • Unpaid Manage • Content • People Measure • Performance • Future
Marketing is the process of communicating the value of a product or service to customers, for the purpose of profitable customer action towards the product or service. What is Marketing? Production Product Selling Marketing Holistic WE LIVE IN HOLISTIC MARKETINGWORLD Mohamed Elsherif @mhmd_fekry4
There are four components: Relationship Marketing. (Customer) Internal Marketing. (Company) Integrated Marketing. (The brand) Social or Performance Marketing. (Society) How clients see it? Why are you the most important person within the organization? How to do Holistic Marketing? Mohamed Elsherif @mhmd_fekry5
Product Solution Promotion Information Price Value Place Access Your Four Ps, Their SIVA 7ps: Find the market needs and wants then design product. You want customers with desire to pay the price. Place must be appropriate and convenient to get it. Promotion includes personal selling, branding, BR, etc. People are anyone who might be involved with customers. Process of services is critical for customer satisfaction. Physical Evidence will not be easy for intangible services. Mohamed Elsherif @mhmd_fekry6
Mohamed Elsherif @mhmd_fekry7
Mohamed Elsherif @mhmd_fekry8
It is a Direct Marketing process where you use the Internet to communicate the value of a product or service to customers, for the purpose of selling it. Types of Online Marketing: Email Marketing. Search Engine Marketing. Affiliate Marketing. Social Media Marketing. Mobile Marketing. What is Online Marketing? Mohamed Elsherif @mhmd_fekry9
18,600,000 users on Facebook. Interesting articles: http://therealtimereport.com/2014/02/17/egypt-russia-top- u-s-for-social-networking-among-internet-users/ http://www.portland-communications.com/wp- content/uploads/2013/05/Twitter_in_Africa_PPT.pdf http://www.google.com/trends/?geo=EG Why Social Media? Mohamed Elsherif @mhmd_fekry10
Mohamed Elsherif @mhmd_fekry11
Objectives Audience Channels andTools Management Measure Basics of Social Media Strategy Mohamed Elsherif @mhmd_fekry12
Mohamed Elsherif @mhmd_fekry13
14 Website WWW.MohamedElsherif.COM
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
... Mohamed Elsherif ... social media reports for many governmental agencies and enterprises with recommendations and marketing strategies. Mohamed is ...
Mohamed Elsherif - Social Media ... Social Media and especially Facebook. ----------Mohamed Elsherif is iSentia Brandtology Social Media ...
Social Media Researcher and Trainer ... البوست فى غير مكانه الصحيح Mohamed Elsherif ... wiki/Guerrilla_marketing.
What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media ... Kick off each Monday ...
Positioning businesses as industry leaders through effective Social Media
Kick Off is your source for the latest soccer news. ... Mohammed Anas (Maritzburg United) - 2; ... Media Centre. Videos;
About.me makes it easy for you to learn about Mohamed Shaban’s background and interests. Discover; Claim your name! ... Social Media Marketing; Latest Posts
View Mo Elsheriff’s professional profile on LinkedIn. ... Social Media; Marketing; Leadership; ... Mohamed ElSherif.