Social Media Marketing Kickoff! - Mohamed Elsherif

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Information about Social Media Marketing Kickoff! - Mohamed Elsherif
Social Media

Published on March 15, 2014

Author: MhmdFekry



This course is the first presentation in 5 series course for beginners. In this course we share experiences about Social Media Marketing for those who have no previous experience in Social Media or little. In the first lecture I talked about marketing in general, Social Media role in it, and introduction to Social Media Strategies.

Mohamed Elsherif MSc Social Informatics and InteractiveTechnologies Social Media Research Analyst Social Media Marketing

Expectations Vs. Reality Mohamed Elsherif @mhmd_fekry2

It is a process Mohamed Elsherif @mhmd_fekry3 Understand • Market Build • Strategy • Infrastructure Promote • Paid • Unpaid Manage • Content • People Measure • Performance • Future

 Marketing is the process of communicating the value of a product or service to customers, for the purpose of profitable customer action towards the product or service. What is Marketing? Production Product Selling Marketing Holistic WE LIVE IN HOLISTIC MARKETINGWORLD Mohamed Elsherif @mhmd_fekry4

 There are four components:  Relationship Marketing. (Customer)  Internal Marketing. (Company)  Integrated Marketing. (The brand)  Social or Performance Marketing. (Society)  How clients see it?  Why are you the most important person within the organization? How to do Holistic Marketing? Mohamed Elsherif @mhmd_fekry5

Product Solution Promotion Information Price Value Place Access Your Four Ps, Their SIVA  7ps:  Find the market needs and wants then design product.  You want customers with desire to pay the price.  Place must be appropriate and convenient to get it.  Promotion includes personal selling, branding, BR, etc.  People are anyone who might be involved with customers.  Process of services is critical for customer satisfaction.  Physical Evidence will not be easy for intangible services. Mohamed Elsherif @mhmd_fekry6

Mohamed Elsherif @mhmd_fekry7

Mohamed Elsherif @mhmd_fekry8

 It is a Direct Marketing process where you use the Internet to communicate the value of a product or service to customers, for the purpose of selling it.  Types of Online Marketing:  Email Marketing.  Search Engine Marketing.  Affiliate Marketing.  Social Media Marketing.  Mobile Marketing. What is Online Marketing? Mohamed Elsherif @mhmd_fekry9

 18,600,000 users on Facebook.  Interesting articles:  u-s-for-social-networking-among-internet-users/  content/uploads/2013/05/Twitter_in_Africa_PPT.pdf  Why Social Media? Mohamed Elsherif @mhmd_fekry10

Mohamed Elsherif @mhmd_fekry11

Objectives Audience Channels andTools Management Measure Basics of Social Media Strategy Mohamed Elsherif @mhmd_fekry12

Mohamed Elsherif @mhmd_fekry13

14 Website WWW.MohamedElsherif.COM

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