Social media marketing for mompreneur march 2014 - for slideshare
Description
SOCIAL MEDIA MARKETING For Mompreneur www.yuswohady.com @yuswohady
WHY Moms are so busy... Social media becomes a great solution
THE FIRST SOCMED MARKETING BOOK IN INDONESIA
MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as BROADCASTER Marketer as CONNECTOR
IT’S ABOUT CONVERSATION IS... NOT ONE-WAY
SOCMED MARKETING IS... NOT HARD SELLING
SOCMED MARKETING IS... NOT BLASTING
SOCMED MARKETING = COMMUNITY + WOM “CUSTMERS ARE YOUR SALESMEN”
ABOUT COMUNITY BUILDING
SOCMED MARKETING IS... CONTENT MARKETING
SOCMED PLATFORM PRODUCT WEBSITE SM CHANNEL “THE ROAD” “THE HOME” COMMUNITY BLOG SM CHANNEL SM CHANNEL
CASE STUDY Fashion Pria
Fashion Pria adalah sebuah E-commerce di bidang fashion khusus pria yang berawal dari community blog tentang penampilan pria
THE HOME THE ROAD
THE HOME THE ROAD
THE PRODUCT AND SOLUTION
THE CONTENT: “TIPS-BASED”
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH PINTEREST
CASE STUDY Steak Holycow
Holycow Steak adalah restoran yang menjual steak premium dengan harga terjangkau
THE HOME THE ROAD
THE HOME THE ROAD
THE HOME: LANDING PAGE
THE CONTENT: CHANNELING THROUGH FACEBOOK
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH YOUTUBE
THE CONTENT: CHANNELING THROUGH OWNER BLOG
CASE STUDY Keripik Maicih
Keripik Maicih adalah produsen keripik singkong pedas dengan konsep channel yang kreatif dan viral marketing melalui socmed
THE HOME THE ROAD
THE HOME THE ROAD
THE HOME: LANDING PAGE
THE CONTENT: CHANNELING THROUGH FACEBOOK
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH YOUTUBE
CASE STUDY Denny Santoso
More sales are made with friendship than salesmanship Jeffrey Gitomer – Sales Bible
THANK YOU FOLLOW @YUSWOHADY
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