Social Media Marketing Channels - Initial Embarkment

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Information about Social Media Marketing Channels - Initial Embarkment
Social Media

Published on March 4, 2014

Author: DngNguyn26

Source: slideshare.net

Description

Overview research on Social Media most prevailing channels and their features.

In global and domestic scale SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face WHY SOCIAL MEDIA MARKETING? Attract prospects easily

SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS

Social media users from all around the world use similar platform(s) to share contents and interact with each other 24/24 WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS

SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING| ATTRACT PROSPECTS

o o Social media users have a wide range of ages and genders. Number of social networks users is increasing globally WHY SOCIAL MEDIA MARKETING|ATTRACT PROSPECTS

Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS AND SOCIAL MEDIA MARKETING

Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA CHANNELS

Social Media Channels o Online communication channels between people o Allow exchange of user-generated content o Encourage the act of sharing and interacting over contents. SOCIAL MEDIA CHANNELS | DEFINITION

Social Media Channels SOCIAL MEDIA CHANNELS | POPULAR NAMES

Social Media Channels SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING

Social Media Marketing o The process of gaining website traffic or attention through social media channels. o Brands create profiles which give them a personal identity. o Using the social profile to promote brand created or curated content that will incite interest by their target customer base. SOCIAL MEDIA MARKETING |DEFINITION

Social Media Marketing o CONVERSATIONS and COMMUNITY o Suitable SOCIAL MEDIA CHANNEL(s) o CUSTOMER-GENERATED contents SOCIAL MEDIA MARKETING |KEYWORDS

SOCIAL MEDIA LANDSCAPE 2013

SOCIAL MEDIA LANDSCAPE 2013 |Overview

Facebook, Twitter and Google + are at the centre of the social media ecosystem 2013. SOCIAL MEDIA LANDSCAPE 2013 |Overview

4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Overview

4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector

Social Media channels that encourage publishing and contributing contents Categories: 1, Blogging platform Youtube, Vimeo (videos), Pinterest, Flickr, Instagram (photos), Slide Share (slides), 2, Wikis Wikipedia, Wikia, Mahalo SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector

4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector

sharing functions for pictures, links, videos, music, products,... Categories: 1, Specified sharings Wordpress, Live Journal, B Blogger, TypePad, Over Blog 2, General sharrings Tumblr, Vine, Spotify, Deez, SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector

4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector

Social Media channels that have base of discuss over contents through chatting, commenting, sharing Categories: 1, Knowledge platform Quora, Reddit, Stack Exchange 2, Mobile chat applicaitons Skype, WhatsApp, SnapChat, Sina Webo (China), Kakao Talk (Korea), SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector

4 main sectors around: Publishing sector Sharing sector Discussing sector Networking sector SOCIAL MEDIA LANDSCAPE 2013 |Networking sector

Social Media channels for establishing relationships Categories: 1, B2C network Badoo, Tagged, Zing Me , 2, Professinal networks LinkedIn, Viadeo, Xing,... SOCIAL MEDIA LANDSCAPE 2013 |Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools

Facebook Twitter LinkedIn Pinterest Youtube Facebook SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing

Facebook Build Facebook Fanpage SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How

Objectives Audiences Facebook Campaign, pricing, scheduling Build Facebook Fanpage Connect with people Create Facebook Ads Run Ads Measure Ads’ performances SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How

Facebook o Build Facebook Fanpage Make sure the posts are relevant to your audience and business o Connect with people Be succinct, friendly and conversational o Engage fans with quality contents Post quality content regularly Share photos and videos because they tend to be more engaging o Ask questions or seek input o Give access to exclusive information and specials o Be timely by posting about current events, holidays or news SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How

Facebook Build Facebook Fanpage Connect with people The art of spreading o Encourage people to interact with your business (the power of WOM) through events, questions, check-in Engage fans with quality contents suggestion, exclusive sharing... o Influnce friends of fans Expand reach to friends of fans by sponsoring the posts/stories. o Measure the result: Page Insights, Ads Manager,... SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How

Facebook Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |Assessment

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing

Twitter Twitter Sharing Hashtag SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How

Twitter Twitter Sharing Twitter Advertising SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How

Twitter Customer Communication Good Brand exposure Good Traffic to sites Good SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |Assessment

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing

Display Advertising on LinkedIn LinkedIn Target (Target the most affluent, influential, and educated audience on social media) Email Marketing: Sponsored Inmail PPC Advertising SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How

Sponsored Updates on LinkedIn’s newsfeed LinkedIn Create Ad Campaign Target updates Target Set bid, budget, campaign duration Publish Company Page(s) on LinkedIn (Content Marketing that delivers) LinkedIn Showcase Pages SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How

Social Sharing LinkedIn Target Publish Extend Authentic Access Work with a LinkedIn Certified Developer Partner on a custom solution (Amplify messages through the LinkedIn network, and extend quality traffic and data from LinkedIn to branded sites) Quality traffic SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How

LinkedIn Customer Communication Satisfactory Brand exposure Good Traffic to sites Bad SEO Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |Assessment

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing

Set up a busniess account on Pinterest (Help people find your business on Pinterest) Pinterest Get started Verify your website (Show Pinners you’re a trustworthy source.) Add the PIN IT button to your site SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How

Pinterest Get started Create and organize boards SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How

Pinterest Get started Promoted Pins Create and organize boards Motivate people to Pin and Follow you (image contains a “Promoted Pin” label on the bottom. When users click on the “i” button they are given details and the option to click through for even more) Rich Pins (movie, recipe, article, product, and place) Group boards (Create group boards and invite people who love your brand to contribute) SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How

Pinterest Customer Communication Bad Brand exposure Good Traffic to sites SEO Good Satisfactory SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |Assessment

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video Marketing

Youtube Channel icon and art Getting a Youtube channel Channel trailer Add custom and social links Publish video(s) SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How

Video Youtube Getting a Youtube channel Managing your videos Channel Design Dialouge Subcribe and comment Add Annotations to videos Write captions Keep setting social SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How

Youtube Getting a Youtube channel Managing your videos Adwords for videos Embed on websites (Video Ads) Via Email and Social Media Promoting your business Send to blogs or other sites Promote beyond Youtube SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How

Youtube Customer Communication Good Brand exposure Good Traffic to sites SEO Satisfactory Good SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |Assessment

Facebook Twitter LinkedIn Pinterest Youtube Google + SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing

Google + Get started Create a G+ page Link G+ page with Adwords SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How

Google + Get started Get found (The power of recommendation) Get the +1 button on your sites Inspire visitors to recommend and share your contents with +1 on your site a website which gets more + 1 votes via search engine or Google Plus will rank higher in search result SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How

Google + convert your website traffic to followers and increase brand engagement across Google by adding G+ badge Get started Get found Promote G+ page on your site Stay connected Broadcast your brand by beautiful contents Google Hangouts On Air Live broadcast on G+ to connect closely with customers SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How

Google + Customer Communication Good Brand exposure Good Traffic to sites Satisfactory SEO Good SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing | Asseessment

4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 3. WORD – OF MOUTH

4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Popular networks

The percentage of Social Media users in Vietnam Others 1.2 Go.vn 4 Tamtay.vn 4.62 Yume.vn 4.83 Linkedin 7.85 Wordpress 7.84 Blogger.com 7.64 Twitter Source: INFOQ - GMO RESEARCH (7,8/2013) 22.13 Google Plus (G+) 32.39 Zing me 54.73 Facebook 98.79 0 20 40 60 80 100 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks 120

o The 3 most popular social networks in Vietnam are Facebook, Zing Me and Google +, in order. o While Facebook is dominant all over the world, which makes its reign obvious, Zing Me has done well as being the most powerful domestic social network in Vietnam. o G+ is the third popular social network in Vietnam with 32.39 million users. o 50% of users use Facebook more than 2 hours/day, while the average time of using of other networks is less than 30 minutes/day. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks

4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Fanpage 3. WORD – OF MOUTH

The percentage of users following brands on Social Network 5% 34% Follow and keep up with brands 61% Follow, keep up and interact with brands Don't follow at all Source: INFOQ - GMO RESEARCH (7,8/2013) VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage

o Facebook Fanpage has become the most efffective social media channel to connect brands and customers. Almost every brand presents in Vietnam, whether renown or not, has set up and develop a strategic plan for their Facebook fanpage to engage with customers and prospects. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage

Fanpage is the term now available on Zing Me, Zalo and other popular web-based social networks in Vietnam. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage

4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 3. WORD – OF MOUTH 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth

o WOM is the most trusted advertising vehicles in the world and in Vietnam. o With the help of technology, Word-of-Mouth marketing is empowered to Social Media Marketing. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth

4. MOBILE 1. FACEBOOK ZING ME GOOGLE + SOCIAL MEDIA 2. FANPAGE VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile 3. WORD – OF MOUTH

The percentage of devices used to access social networks per gender and ages 120 100 80 60 40 20 0 18 - 25 yrs old 25 - 35 yrs old PC 35 - 45 yrs old Mobile Male Tablet VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile Female Source: INFOQ - GMO RESEARCH (7,8/2013)

o More and more users of all genders and ages use mobile to access to social network. o Favourite OTT services (chat and messaging apps) has provided another effective tools in social media marketing in Vietnam, thanks to their increasing number of users. : the first-mover Viber now have 3.5 million users in Vietnam. : Kakao Talk and Line Messenger both have 1 million users in Vietnam. : WeChat and WhatsApp are either functionally out of the the game or having unknown number of users (too few to count). VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile

Zalo, Viber, Kakao Talk, Line battle in Vietnam VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile

Zalo has hit two million users in May 2013 VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo

o Zalo has a wide range of users and an enhanced interactive platform with customized features for Vietnamese users. o Zalo has enhanced functions for chatting: celebrities icon, funny emoticons,.. o The app provide tools for marketer to take social marketing user on its platform. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo

Sticky message on Zalo’s newsfeed. Zalo fanpage VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo

o Zalo has become a great made-in-Vietnam channel in social media marketing besides other globally popular web-based networks. o It’s better to have short-term presence rather than use Zalo for long-term social marketing plan. VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo

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