Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

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Information about Social Media Made Easy by Becky Carroll - PR Newswire Event July 2009

Published on July 31, 2009

Author: au1153

Source: slideshare.net

Description

Social Media Made Easy by Becky Carroll of Petra Consulting for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

Social Media Made EasyBecky CarrollFounder, Customers ROCK!/Petra ConsultingPR Newswire Breakfast BriefingJuly 29, 2009

Americans Expect a Social Media Presence 60% of Americans use Social Media Of those… 93% believe a company should have a presence in social media 85% believe a company should interact via social media 56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media“…Americans are eager to deepen their brand relationships through social media.” Source: Cone Survey 9/25/08

93% believe a company should have a presence in social media

85% believe a company should interact via social media

56% feel they have a stronger connection with and are better served by companies when they can interact with them via social media

Why Social Media? Some think social media is a set of tools Blogs Facebook Twitter Viral marketing Some think social media is a campaign But really, social media is a strategy to build relationships

Some think social media is a set of tools

Blogs

Facebook

Twitter

Viral marketing

Some think social media is a campaign

But really, social media is a strategy to build relationships

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