Social Media Intro -- Tufts University EXP-50-CS Spring 2014 -- Lecture 1

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Information about Social Media Intro -- Tufts University EXP-50-CS Spring 2014 -- Lecture 1
Social Media

Published on March 3, 2014

Author: jlittlew

Source: slideshare.net

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Lecture 1 from Tufts University EXP-50-CS "Social Media: Participatory Culture and Content Creation in Society." View more at www.exp50.com or contact @j_littlewood on Twitter.

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You may use, remix, tweak and build upon this work non-commercially, as long as you provide credit (Jesse Littlewood, www.jesselittlewood.com) and license your new work under identical terms.

2 3 4 Social Media: 5 Participatory Culture and Content 6 7 Creation in Society 8 Tufts University 9 EXP-0050-CS 10 Twitter: #exp50 11 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14 12

1 Instructor Profile Background Strategist with EchoDitto, a Somerville-based digital 3 strategy and technology firm 4 www.echoditto.com 5 • • Logo Non-profits and socially responsible businesses Use the internet to achieve organizational goals ($ 6 7 and power) • building and fundraising http://about.me/jesse.littlewood • @j_littlewood Advertising, engagement marketing, membership 8 9 Websites, campaigns and more 10 jesse.littlewood@gmail.com 11 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14 12

Interactive exercise! How much do you agree/disagree with these statements? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

The People Formerly Known as the Audience Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were. -- Media Theorist Jay Rosen http://archive.pressthink.org/2006/06/27/ppl_frmr.html EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Conversations More telephone than megaphone EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

What is social media? Map it out. EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Early social networks The Republic of Letters Franklin Voltaire EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Early social networks The Victorian Internet EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Early social networks The Victorian Internet EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

How did we get here? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

1.0 – Print, but online Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

2.0 – Participatory Web Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Web 3.0 (?) Credit: Patrick Johnson EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

The Sematic Web? • Semantic web. • Personalized. • Computers make the meaning. • Web of data • Internet of things EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Clay Shirky How social media can make history: www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Course Description EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Part 1: Foundations Fundamentals of what we call ―social media‖ EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Digital Identities • Representations and presentation of the self • Offline vs. online identity • New mediums and methods for personal connection • Instantly and globally connected to each other • Facebook making us lonely? • ―Selfie‖ was OED’s word of the year EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Social Networks and Social Media Communities • Technological affordances: design and technology shape behavior. • Community norms. • Islands, or a global village? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Economics of Social Media • Economic impacts of social media • Rise of the peer-to-peer economy • Free to use, so who is really the product? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Privacy and Security • Privacy paradox • The more you share, the more valuable you are • Digital ―native‖ users & digital ―immigrants‖ EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Part 2: Topics Effects of social media in society EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Information, Crowdsourcing and the Filter Bubble • Wikipedia and Reddit’s hive-mind • Eroding of the line between rumor and truth • One third of U.S. adults get news via Facebook • The filter bubble EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Journalism • Sources can ―go direct‖ • The ―pothole paradox‖ • Addressing the filter bubble EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Government and Civic Engagement • Government as a platform • ―Internet freedom‖ • Kingslayer? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Politics, Power and Social Movements • Weak ties vs. strong ties • Arab spring • Platforms, or actors? EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Anonymity • Anonymity as a former hallmark of the internet • Nymwars and real name policies EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Digital Folk Culture(s) • Memes • Anonymityas-culture • Indigenous internet folk art EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Public Policy • Copyright and creativity • Crime • SOPA, PIPA EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Part 3: What’s Next • Present final projects • Discussion on future of social media EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Evaluation & Assignments UPDATED 1/18/14 Participation – 10% Class Presentations - 20% • Attendance • • Class participation Written Assignments - 30% • Have completed the readings (~30-50 pgs/wk) • 7-minute lightning talk Three Two 500-word responses (keep under 500 words!) Final Project - 40% • Twitter -- #exp50 • Research paper • Computers in the • Or project pre-approved (e.g. classroom: pros/cons major Wikipedia entry, non-profit marketing plan, digital interactive work) EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Class Expectations Response papers: Twitter: - Research (assigned task) Expect that you will add two - Readings (quotes/citations) articles or links per week - Discussion (what you think) #exp50 is the class hashtag EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Assignment for Next Class For 1/29/14. All readings will be on Trunk by 1/17/14 • Rosen, Jay, The People Formerly Known as the Audience. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 13-16 • danah m. boyd. Participating in the Always-On Lifestyle. The Social Media Reader. Ed. Michael Mandiberg. New York: New York University Press, 2012. pp. 71-76 • danah m. boyd, Nicole B. Ellison. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication. Volume 13, Issue 1, pages 210–230, October 2007 • Baym, Nancy. Personal Connections in the Digital Age. Chapter 2, Making new media make sense. Pp 22-49. • Marche, Stephen. Is Facebook Making Us Lonely? The Atlantic. Vol. 209 No. 4 May 2012. pp.60-69 EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

Deliverable for next class For Monday 1/29/14 Track and examine your usage of a social network site (eg, Facebook) over the course of a week (details will be available on Trunk by Friday). How and why do you use it? Compare your behavior to that profiled in the week’s readings. Write a 500-word response paper that discusses your findings. EXP-0050-CS #exp50 exp50.com @j_littlewood Jesse Littlewood, 1/15/14

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