Published on November 29, 2008
Social Media & Internet Marketing Extend your Internet reach and engage your market
Marketing your business on the Internet can seem complex and daunting
You’re Struggling to GET NOTICED on the Internet
You want people to notice you and be your FANS!
How do you GET NOTICED and develop a loyal following on the Internet?
Social Media is the to attracting & engaging your audience on the Internet today
? What is Social Media
Social Media Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content
Blogs Write & publish
Photo Sharing Upload and share photos
Video Sharing Upload, share, & watch videos
Social Networks Online communities of people who share interests and activities
RSS Feeds Users subscribe to updates
? What makes Social Media Different
Social media is a SHIFT in how consumers interact with businesses and each other
Old Way = Monologue blah blah blah blah blah blah blah blah blah blah zzz
New Way = Dialogue & Conversations
With Social Media, it’s easy for people to share opinions about your business ... on a HUGE scale
It becomes easy for your business to enable & enhance conversations
It’s being adopted on a massive scale
Blogs 73% of active online users have read a blog
Photo Sharing 55% of users have shared photos
Video Sharing 83% watch video clips online
Social Networks 57% have joined a social network #1 platform for sharing content
RSS Feeds 34% subscribe to news feeds
Social Media has changed consumer expectations
People trust their network more than corporate ads
High Regard People have higher regard for companies who share and are authentic and transparent Low High Authenticity
? So, how does that affect my business
It affects your BRAND!
Your brand is NOT your logo & tagline Logo & Tagline
“Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers.” Nancy Duarte www.slideology.com
Social Media enhances the “buzz” about your brand
If you’re not using social media, you’re missing opportunities. In fact ...
“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
? So, what can I DO about it
Join & Enable the conversations
And remember... BE AUTHENTIC!
? But, what will it CO$T ME
Most Social Media tools are FREE!
BUT! It takes TIME & COMMITMENT
? OK, How do I Get Started
Blogs Set up a blog. Write about your products, operations, industry, trends, employees, customers...
Share Photos of your products, events, happy customers, operations, etc.
Share Video of your products, events, happy customers, operations, etc.
Social Networks Join a social network, share & LISTEN
So, What are you waiting for?
Here’s a few places to get started: Photo Video Social Blogs Sharing Sharing Networks Blogger Flickr YouTube Facebook www.blogger.com www.ﬂickr.com www.youtube.com www.facebook.com WordPress Vimeo MySpace Photobucket www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com TypePad Picassa BlipTV LinkedIn www.typepad.com www.picassa.com www.blip.tv www.linkedin.com
Acknowledgements: There are a lot of great presentations on social media available on the web. A few in particular were noteworthy inspirations for this presentation, including: Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what- the-fk-social-media “Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/ mickstravellin/universal-mccann-international-social-media-research-wave-3 David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/
Created by: Jeff Bennett Digital Splash Media www.digitalsplashmedia.com www.visualthinkmedia.com
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