Social Media Integration Is Like Watching Iron Chef

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Information about Social Media Integration Is Like Watching Iron Chef
Social Media

Published on March 8, 2014

Author: EricBrownTopLinked



Integrating social media across your organization takes skill. Like an Iron Chef, have you got what it takes to be successful?

Social Media Integration Kinda Like Watching Iron Chef

Integration ≠ Adding Integrating Not Integrating

Continuum of Social Integration© Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Continuum: a continuous sequence in which adjacent elements are not noticeably different from each other, although the extremes are quite distinct.

Six Phases Self Assessment • On the continuum we have identified six phases that an organization can move through on the way toward total integration. 1. 2. 3. 4. 5. 6. Personal Integration Team Integration Departmental Integration Divisional Integration Organizational Integration Operational Integration

Phase One Personal Integration

Phase One Questions • Do you or any of your co-workers fit this profile? • Have you approached leadership about starting strategic social media efforts? • Can you list examples of how social media efforts have benefited your work? • Is that the Chairman’s real hair?

Phase Two - Team Integration

Phase Two Questions • Is your organization “testing the waters” of social media? • Have you been doing more “talking” or “listening” to your social communities? • If an “Iron Chef” cuts himself, is he really an iron Chef?

Phase Three Departmental Integration

Phase Three Questions • Does your organization have a department overseeing social marketing and outreach? • Do you also have a Social Media Manager or Director? • OK, Alton Brown (foodie) and Marc Decascos (Brated Martial Artist)...Really?! COOL!!

Phase Four Divisional Integration

Phase Four Questions • Do you have a Social Media Policy? Have your HR and legal staff reviewed the policy? • Have you trained departmental staff members in social channel best practices to enhance the reach and influence of your organization? • Have you created/implemented a social campaign?

Phase Five Organizational Integration

Phase Five Questions • Are you executing successful social campaigns with clear ROI? • Is your staff actively engaged in ongoing social efforts? • Do you have key personnel managing your individual social channels on a weekly basis? • Who eats this stuff?

Phase 6 - Operational Integration

Social Influence

Where are you on the continuum?

Get Unstuck

Where would you like to be in 4-6 months?

Bringing It Home Personal Integration Team Integration Departmental Integration Divisional Integration Organizationa l Integration Operational Integration • We want you to take a moment and review the six phases • Next, we want you to identify where you are at in relation to the six phases • Finally, determine where you would like to be in the next 4-6 months

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