Social Media in Ministry

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Information about Social Media in Ministry
Technology

Published on November 23, 2009

Author: benstroup

Source: slideshare.net

Description

Louisiana Baptist Convention invited me to present on how to use social media in ministry to build community and ultimately drive funding. The goal of this presentation was to give a basic understanding of the strategy and principles behind social media.

Social Media in Ministry... Louisiana Baptist Convention September 2009 Staff Meeting

Social Media Use Survey Results 82%  use Social Media today   to communicate with  pastors and churches.

82%  use Social Media today  

to communicate with 

pastors and churches.

Social Media Use Survey Results Highest response to application use was: Facebook

Highest response to application use was:

Facebook

Social Media Use Survey Results Highest response to posture toward Social Media was:  "I know what Social Media is,  and I'm experimenting with  different applications."

Highest response to posture toward Social Media was: 

"I know what Social Media is, 

and I'm experimenting with 

different applications."

Social Media Use Survey Results Highest response to electronics owned and used:  Cell Phone Laptop Digital Camera

Highest response to electronics owned and used: 

Cell Phone

Laptop

Digital Camera

Social Media Use Survey Results Expectations of this presentation:  Social Media Effectiveness Tools/Uses Time Management Voluntary Group Learning

Expectations of this presentation: 

Social Media Effectiveness

Tools/Uses

Time Management

Voluntary Group Learning

Goals and Objectives Session 1 - Theory  1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles

Session 1 - Theory 

1. Define Social Media

2. Provide an Overview of Platforms and Tools

3. Outline a Few Guiding Principles

Goals and Objectives   Session 2 - Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media

 

Session 2 - Practice

4. Craft Your Social Media Strategy

5. Manage Your Time

6. 10 Commandments of Social Media

What is Social Media? Social media From Wikipedia, the free encyclopedia Social media is online  content  created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content .  

Social media

From Wikipedia, the free encyclopedia

Social media is online  content  created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content .  

What is Social Media? Social media From Wikipedia, the free encyclopedia ...It's a fusion of sociology and technology, t ransforming monologues (one to many) into dialogues (many to many) and ...

Social media

From Wikipedia, the free encyclopedia

...It's a fusion of sociology and technology, t ransforming monologues (one to many) into dialogues (many to many) and ...

What is Social Media? Social media From Wikipedia, the free encyclopedia ...is the democratization of information , transforming people from content readers into publishers.... 

Social media

From Wikipedia, the free encyclopedia

...is the democratization of information , transforming people from content readers into publishers.... 

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules.

Social Media represents 3 important realities:

1. Content rules.

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored.

Social Media represents 3 important realities:

1. Content rules.

2. You can be ignored.

But What Does That Mean? Social Media represents 3 important realities: 1. Content rules. 2. You can be ignored. 3. You're not in control.

Social Media represents 3 important realities:

1. Content rules.

2. You can be ignored.

3. You're not in control.

Overview of Platforms and Tool s   Just a few examples...

 

Overview of Platforms and Tools Platforms: 1. Desktop/Laptop 2. Cell Phone/Smart Phone Common Characteristics: 1. Web-based 2. Free (Open Source) Tools: 1. Content 2. Photos 3. Audio/Video Common Characteristics: 1. Integration 2. Collaboration

Platforms:

1. Desktop/Laptop

2. Cell Phone/Smart Phone

Common Characteristics:

1. Web-based

2. Free (Open Source)

Tools:

1. Content

2. Photos

3. Audio/Video

Common Characteristics:

1. Integration

2. Collaboration

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online.

Rules to live by in a Social Media world

1. You are who you are online.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters.

Rules to live by in a Social Media world

1. You are who you are online.

2. Google matters.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity.

Rules to live by in a Social Media world

1. You are who you are online.

2. Google matters.

3. Content creates opportunity.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual.

Rules to live by in a Social Media world

1. You are who you are online.

2. Google matters.

3. Content creates opportunity.

4. The power rests with the individual.

Outline a Few Guiding Principles Rules to live by in a Social Media world 1. You are who you are online. 2. Google matters. 3. Content creates opportunity. 4. The power rests with the individual. 5. If you don't exist online ... you don't exist.

Rules to live by in a Social Media world

1. You are who you are online.

2. Google matters.

3. Content creates opportunity.

4. The power rests with the individual.

5. If you don't exist online ... you don't exist.

Questions? In Review: Session 1 - Theory  1. Define Social Media 2. Provide an Overview of Platforms and Tools 3. Outline a Few Guiding Principles

In Review: Session 1 - Theory 

1. Define Social Media

2. Provide an Overview of Platforms and Tools

3. Outline a Few Guiding Principles

Next Session: Practice 4. Craft Your Social Media Strategy 5. Manage Your Time 6. 10 Commandments of Social Media

4. Craft Your Social Media Strategy

5. Manage Your Time

6. 10 Commandments of Social Media

Craft Your Social Media Strategy You have an important choice to make. Which path will you choose?

You have an

important choice to make.

Which path will you choose?

Craft Your Social Media Strategy You have an important choice to make. Which path will you choose?

You have an

important choice to make.

Which path will you choose?

Craft Your Social Media Strategy Social Media is Communication. Message  Sender

Social Media is Communication.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send.

Basic Principles of Communication

1. Carefully define the message you want to send.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience.

Basic Principles of Communication

1. Carefully define the message you want to send.

2. Clearly identify your intended audience.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers.

Basic Principles of Communication

1. Carefully define the message you want to send.

2. Clearly identify your intended audience.

3. Remove all obstacles and barriers.

Craft Your Social Media Strategy Basic Principles of Communication 1. Carefully define the message you want to send. 2. Clearly identify your intended audience. 3. Remove all obstacles and barriers. 4. Measure effectiveness ... and measure again.

Basic Principles of Communication

1. Carefully define the message you want to send.

2. Clearly identify your intended audience.

3. Remove all obstacles and barriers.

4. Measure effectiveness ... and measure again.

Craft Your Social Media Strategy There is no  one-size-fits-all strategy!

There is no 

one-size-fits-all

strategy!

Craft Your Social Media Strategy My Three-Leg Strategy Blog (Content)

My Three-Leg Strategy

Craft Your Social Media Strategy My Three-Leg Strategy Twitter (Conversation) Blog (Content)

My Three-Leg Strategy

Craft Your Social Media Strategy My Three-Leg Strategy Twitter (Conversation) Facebook (Relational) Blog (Content)

My Three-Leg Strategy

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you.

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.)

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

2. Learn one tool/platform at a time. (Pace yourself.)

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content.

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

2. Learn one tool/platform at a time. (Pace yourself.)

3. Commit to building value through content.

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.)

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

2. Learn one tool/platform at a time. (Pace yourself.)

3. Commit to building value through content.

4. Facilitate a conversation. (Don't dictate.)

Craft Your Social Media Strategy 5 Steps to Creating Your Strategy 1. Decide if Social Media is right for you. 2. Learn one tool/platform at a time. (Pace yourself.) 3. Commit to building value through content. 4. Facilitate a conversation. (Don't dictate.) 5. Stick with it. (Don't expect immediate results.)

5 Steps to Creating Your Strategy

1. Decide if Social Media is right for you.

2. Learn one tool/platform at a time. (Pace yourself.)

3. Commit to building value through content.

4. Facilitate a conversation. (Don't dictate.)

5. Stick with it. (Don't expect immediate results.)

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock."

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box."

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."

2. Nothing works "out of the box."

Manage Your Time 3 Realities You Need To Keep In Mind 1. Learning takes place "off the clock." 2. Nothing works "out of the box." 3. Evaluate and adjust your habits.

3 Realities You Need To Keep In Mind

1. Learning takes place "off the clock."

2. Nothing works "out of the box."

3. Evaluate and adjust your habits.

Manage Your Time Basic Tools You Can Use 1. Blogs/Blog Aggregators 2. Twitter Search 3. Google Alerts 4. E-newsletters Become a content junky! Platforms 1. Laptops 2. Flip Video Recorders 3. Digital Cameras 4. Smart Phones Invest in the smart phone!

Basic Tools You Can Use

1. Blogs/Blog Aggregators

2. Twitter Search

3. Google Alerts

4. E-newsletters

Become a content junky!

Platforms

1. Laptops

2. Flip Video Recorders

3. Digital Cameras

4. Smart Phones

Invest in the smart phone!

Manage Your Time There are unlimited ways to monitor, measure, and participate in the Social Media revolution.  Some are advanced. Some are basic.  The key is to start DOING something today.

There are unlimited ways to monitor, measure, and participate in the Social Media revolution. 

Some are advanced. Some are basic. 

The key is to start DOING something today.

10 Commandments of Social Media 1. Encourage User-Generated Content.

1. Encourage User-Generated Content.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable.

1. Encourage User-Generated Content.

2. Make it shareable.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

6. Use Social Media strategically, not casually.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

6. Use Social Media strategically, not casually.

7. Keep it short and simple.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again. 

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

6. Use Social Media strategically, not casually.

7. Keep it short and simple.

8. Measure ... and measure again. 

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again.  9. Market your Social Media presence.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

6. Use Social Media strategically, not casually.

7. Keep it short and simple.

8. Measure ... and measure again. 

9. Market your Social Media presence.

10 Commandments of Social Media 1. Encourage User-Generated Content. 2. Make it shareable. 3. Keep relationships the primary focus. 4. Provide value. 5. Create excellent content. 6. Use Social Media strategically, not casually. 7. Keep it short and simple. 8. Measure ... and measure again.  9. Market your Social Media presence. 10. Be patient.

1. Encourage User-Generated Content.

2. Make it shareable.

3. Keep relationships the primary focus.

4. Provide value.

5. Create excellent content.

6. Use Social Media strategically, not casually.

7. Keep it short and simple.

8. Measure ... and measure again. 

9. Market your Social Media presence.

10. Be patient.

Any Questions? Join  the  Revolution!

Contact Information Profile: benstroup.com Blog: domoreministry.com Twitter: @domoreministry Facebook: Ben Stroup

Profile: benstroup.com

Blog: domoreministry.com

Twitter: @domoreministry

Facebook: Ben Stroup

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