Social Media in Fanta Case

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Information about Social Media in Fanta Case

Published on October 8, 2009

Author: hungpq

Source: slideshare.net

Description

Show how we can exploit the fast growing social media and show the advantage over microsite in ads campaign

TCV Media Co,Ltd., Social Network Mining

Content Why SNS ( social network service ) ? Standalone Micro site vs SNS A brief about 2 big players: Facebook and Z i n g me How can we mine them? Some SNS ideas for Fanta Benefit and cost estimation

Why SNS ( social network service ) ?

Standalone Micro site vs SNS

A brief about 2 big players: Facebook and Z i n g me

How can we mine them?

Some SNS ideas for Fanta

Benefit and cost estimation

Social Network Services ( SNS ) is a global trend Everyone joins internet nowaday will take part in one or more SNS: Photo, video uploading, make connections with friends, playing games... The buzz will speard out very quick in community  new tool was born: viral marketing Users in SNS become strong communication force, even stronger traditional media like TV Why SNS?

Social Network Services ( SNS ) is a global trend

Everyone joins internet nowaday will take part in one or more SNS:

Photo, video uploading, make connections with friends, playing games...

The buzz will speard out very quick in community  new tool was born: viral marketing

Users in SNS become strong communication force, even stronger traditional media like TV

Standalone Micro site vs SNS Standalone micro site: traditional in online marketing One way communication: broadcast information to users, hard to process feedback If we don’t advert the site, no one knows! We lost money in advertising Many heard the ads, but few stick with the site (see the funnel) Micro site is a shop, the brand has to find and attract its customers with many efforts No built-in communication tool like fan page, forum. Burn efforts on these things. Oneway communication

Standalone micro site: traditional in online marketing

One way communication: broadcast information to users, hard to process feedback

If we don’t advert the site, no one knows! We lost money in advertising

Many heard the ads, but few stick with the site (see the funnel)

Micro site is a shop, the brand has to find and attract its customers with many efforts

No built-in communication tool like fan page, forum. Burn efforts on these things.

Standalone Micro site vs SNS SNS apps: modern online marketing Engaging the consumer in a conversation, hence building trust and authenticity in a low trust world. Using viral marketing “word-of-mouse”: from 1 seed to swamps of users (see the funnel) SNS has many users, it seem like a big market and the brand is on shelf Built-in many communication tools: instant messenger, bulletin board, fan page… Conversation ready Word-of-mouse

SNS apps: modern online marketing

Engaging the consumer in a conversation, hence building trust and authenticity in a low trust world.

Using viral marketing “word-of-mouse”: from 1 seed to swamps of users (see the funnel)

SNS has many users, it seem like a big market and the brand is on shelf

Built-in many communication tools: instant messenger, bulletin board, fan page…

Standalone Micro site vs SNS We no need to build a market to sell a thing, just bring it to sns supermarket and product sells itself

We no need to build a market to sell a thing, just bring it to sns supermarket and product sells itself

A brief about 2 big players in Vietnam: Facebook and Zing me

How can we mine them? SNS Fan page:Build free fan page and make event around SNS Group sharing: Build bulletin board for sharing information about product Viral marketing through special content: Make funny clips…then let it run in network SNS Apps: Build “hot” apps on SNS platform relate to product and give the message

SNS Fan page:Build free fan page and make event around

SNS Group sharing: Build bulletin board for sharing information about product

Viral marketing through special content: Make funny clips…then let it run in network

SNS Apps: Build “hot” apps on SNS platform relate to product and give the message

Some sns ideas for Fanta The treasure map of life Shaking for lucky Open the mystic bottle (or the can)

The treasure map of life

Shaking for lucky

Open the mystic bottle (or the can)

Some sns ideas for Fanta The treasure map of life User click on the map to find the treasure, and publish on their feed If they find the FANTA can on the map, they will get the promotion gift from Fanta Built-in bulletin board, Fan page for the apps When publish the feed always carry the brand, increase brand awareness for Fanta The feed demo:

The treasure map of life

User click on the map to find the treasure, and publish on their feed

If they find the FANTA can on the map, they will get the promotion gift from Fanta

Built-in bulletin board, Fan page for the apps

When publish the feed always carry the brand, increase brand awareness for Fanta

The feed demo:

Some sns ideas for Fanta Shaking for lucky Users click and drag the can (or the bottle) of FANTA When time out the water come out show the number of luck The bigger number users get, the more lucky when will have If users get the promotion number, they will get the promotion gift When publish the feed always carry the brand, increase brand awareness for Fanta The feed demo:

Shaking for lucky

Users click and drag the can (or the bottle) of FANTA

When time out the water come out show the number of luck

The bigger number users get, the more lucky when will have

If users get the promotion number, they will get the promotion gift

When publish the feed always carry the brand, increase brand awareness for Fanta

The feed demo:

Some sns ideas for Fanta Open the mystic bottle (or the can) Users found a mystic can name “fanta”  , they click to the can (or bottle) to open the can. They will get random lucky gift from mystic can If they get special gift, they will get real promotion gift When publish the feed always carry the brand, increase brand awareness for Fanta The feed demo:

Open the mystic bottle (or the can)

Users found a mystic can name “fanta”  , they click to the can (or bottle) to open the can.

They will get random lucky gift from mystic can

If they get special gift, they will get real promotion gift

When publish the feed always carry the brand, increase brand awareness for Fanta

The feed demo:

Thank for your time!

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