Published on February 6, 2009
Using Social Media to Create Deeper Connection, Conversation, and Community John Jantsch - #dtmilinc www.ducttapemarketing.com
Definition of Social Media . . . marketing using conversations to create and co-create value.
Internet Research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group + Search + Mobility
Social media strategy “can you approach new media with old thinking? ”
Social media strategy “you can’t approach new media with old thinking ”
what are you missing? 73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media
hub and spoke
plug in the tools blogging podcast RSS social bookmark social search social networks twitter sm policy
hr function Guidelines for Interaction About Our Company on the Internet Confidential Information Component of the Blogging Policy Respect and Privacy Rights Components of the Blogging Policy Competition Component of the Blogging Policy Your Legal Liability Component of the Blogging Policy Media Contact Component of the Blogging Policy
Guidelines for Interaction About Our Company on the Internet
Confidential Information Component of the Blogging Policy
Respect and Privacy Rights Components of the Blogging Policy
Competition Component of the Blogging Policy
Your Legal Liability Component of the Blogging Policy
Media Contact Component of the Blogging Policy
why blog? Content Interaction Networking Community Search
blogging in 3 steps 1) Listen – bloglines.com 2) Join 3) Engage
blogging best practices Read blogs Post often Use keywords in titles Network Encourage community Link out
RSS Read and research Repurpose Automate Create content Filter and aggregate Personalize Reach farther
RSS Tools Google reader
RSS Tools Google calendar Feedburner
RSS Tools del.icio.us tagging Feedburner
Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, Mixx, Small Business Brief, Sphinn, Yahoo Answers
Social news/bookmark Tools Del.icio.us Traffic Content Trends Automate
Bonus: Slideshare Tools StumbleUpon Traffic Links Toolbar Rewards first
Social networks LinkedIn Find and be found Hire Q and A Recommend
Find and be found
Q and A
Social networks Facebook Profile Friends Groups Pages Events Applications
Social networks YouTube Video
Tools Judy’s book Insider pages Yelp Local.com Local links Social search
twitterease @ducttape RT DM Follow #hashtag
twitter objectives customer service feedback connections links and traffic viral content crowd wisdom virtual dump
links and traffic
Duct Tape Resources http://smallbusiness.officelive.com/socialmedia Let’s Talk – Social Media for Small Business http://www.twitter.com/ducttape - follow me !
iLinc for Meetings helps attendees stay engaged, ... assign permissions for online sessions and monitor usage through robust user controls and reporting. ...
This is an interesting statistic about the pros and cons of social media and its effect on students doing well in school.
For a detailed demographic portrait of users of various social networking sites from ... Social Media and Voting http://pewinternet.org/Reports/2012 ...
Social Media (auch Soziale Medien ... die auf den technologischen und ideologischen Grundlagen des Web 2.0 aufbauen und die Herstellung und den Austausch ...
CON Social Networking Sites. Social media enables the spread of unreliable and false information. 49.1% ... 68% of social media users share their birth ...
... trends and best practices around enterprise social and digital marketing. editorially ... Get the best of Social Media Today delivered to your ...
Pros & Cons of Social Media. by Jessica, Needa, Beth. ... Social media sites are expanding from general interest to more specific uses that benefit society.
Pros and Cons of social media Tweet; Email article; Subscribe; With its low costs and large audiences, it's easy to get carried ...
Social Mention is a social media search engine that searches user-generated content such as blogs, ... social mention is a real time search platform ...
... it is estimated that there will be around 2.13 billion social network users around the globe, ... Monthly social media user engagement worldwide ...