Social Media For Sustainability (by @JoeyShepp)

50 %
50 %
Information about Social Media For Sustainability (by @JoeyShepp)

Published on November 16, 2009

Author: earthsite



Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.

SOCIAL MEDIA for sustainability by

350 PARTS PER MILLION the number that leading scientists say... the safe upper limit...

...for carbon dioxide in our atmosphere.

350 parts per million... the number humanity needs to get back to... soon as possible... avoid runaway climate change.

On October 24th, 2009...

...people in 181 countries came together...

for the most widespread day of environmental action in the planet's history.

At over 5200 events around the world,

...people gathered to call for action on the climate crisis.

Over 22,000 photos have been shared so far!

Social Media is the Tipping Point for A SUSTAINABILITY REVOLUTION


WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content

79% OF AMERICAN ADULTS Used the Internet in 2009 source

ONLINE ACTIVITIES LEAD TO larger and more diverse relationships; and are more likely to go out. source

TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can influence business practices by voicing opinions online. source

19% OF INTERNET USERS now say they use Twitter or another service to share updates about themselves, or to see updates about others.

There will be over 1 billion “heavy mobile data users” by 2013.

FACEBOOK STATS • More than 300 million active • More than 45 million status users updates each day • 50% of our active users log on • About 70% of Facebook users to Facebook in any given day are outside the United States • The fastest growing • More than 2 billion pieces of demographic is those 35 years content (web links, news stories, old and older blog posts, notes, photos, etc.) shared each week • More than 8 billion minutes are spent on Facebook each day November 2009 (worldwide)

LIVE STREAMING Michael Jackson's "This is It" Red Carpet: 1.8 Million viewers, 6 languages around the globe U2's Live Concert: 10 million streams across 7 continents Thousands of fans left messages thanking the band for the free internet gig.

THE FESTIVAL GOES YEAR ROUND With Green Festival Social Media

SPEAKER VIDEOS Green Festival TV and Radio 200+ Free Podcasts Released

VOLUNTEER MEDIA TEAM 200+ Volunteers Across 5 Cities Video, Photo, Blogging, and Twitter Teams

THE GREENS ARE ON FACEBOOK 5,000+ Fans 60+ Interactions/Week

THE GREENS ARE ON TWITTER TOO 360+ Tweets mentioning Green Festival in the last 24 hours

PARTICIPATION: Where should Green Festival go next with online community? Tweet your answer with hashtag #GreenFest




PARTICIPATION: How can social media hold corporations accountable? Tweet your answer with hashtag #GreenFest

WOMEN RULE The Social Web

GENDER BALANCE In Major Social Networks

• Thirty-six million women read or write a blog every week, and women spend about $2 trillion a year. • BlogHer is working to create opportunities for women online, from mommy bloggers to future online entrepreneurs. • Teaching women about technology empowers a growing and influential demographic in an ever more pervasive medium. WOMAN’S BLOGGING NETWORK

PARTICIPATION: What woman bloggers/twitters do you recommend? Tweet your answer with hashtag #GreenFest

OPEN.GOV transparency, accountability and responsibility

ANEESH CHOPRA The first Federal Chief Technology Officer of the United States

RECOVERY.ORG Track the Spending of Recovery Money

DATA.GOV increase public access to high value, machine readable datasets

OPEN CONGRESS Track bills, votes, senators, and representatives in the U.S. Congress

SUNLIGHT FOUNDATION A catalyst for greater political transparency and to foster more openness and accountability in government

PARTICIPATION: How will an open government lead to greater democracy? Tweet your answer with hashtag #GreenFest

MOBILE ACTIVISIM Local and Real-Time

GREEN MOBILE APPS • GenGreen (ThirdWhale): Find local green business and services. • Good Guide: Find health, environmental, and social performance ratings for over 70,000 food, toys, personal care, & household products.

#IRANELECTION #CNNFAIL • June 2009; Disputed Iranian presidential election. • Authorities shut down text messaging, blocked Facebook and YouTube and cut off the BBC Persian-language service — but they forgot about Twitter. • Iran's lifeline to the outside, a way for Iranians to tell the world what's happening on the streets of Tehran in real time — and a vital means of communication among themselves.

PARTICIPATION: How do you use Mobile Technology for Activism? Tweet your answer with hashtag #GreenFest

WORLD PEACE Through Social Media

FRIENDSHIPS ON FACEBOOK Peace on Facebook project with Stanford University

POLITICS ON FACEBOOK Peace on Facebook project with Stanford University

PARTICIPATION: How can Social Media create world peace? Tweet your answer with hashtag #GreenFest





“creative commons -Franz Patzig-” by A. Diez Herrero Noncommercial-Share Alike 3.0



PARTICIPATION: Should Internet access be a public good? Tweet your answer with hashtag #GreenFest

GO FURTHER Resources

LEAVE YOUR BUSINESS CARD And I’ll send you a copy of this presentation.

CONNECT @joeyshepp | @earthsite | @greenfestival |


This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

#cnnfail presentations

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Social Media for Sustainability | GreenBiz

Justmeans' Social Media for Sustainability Conference, October 19, ... How should your company be using social media to engage your customers, ...
Read more

Social media - Sustainability Victoria

Social media Follow us on social media and read our latest ... Sustainability Victoria uses social media to connect with Victorians about our programs ...
Read more

How to Create a Sustainable Social Media Strategy for your ...

How to create a sustainable social media strategy for ... efficient ways to eliminate guesswork and make your startup a success on social media.
Read more

Social Media for Sustainability Professionals — Strategic ...

... we'll share different approaches to social media success, what works, ... Social Media for Sustainability Professionals is an online, ...
Read more

Social Media, Storytelling and Sustainability - Tangerine

Social Media, Storytelling and Sustainability. ... took us through their companies’ approaches to sustainability and how social media has helped to ...
Read more

Evaluating a Social Media Application for Sustainability ...

Sustainability, social media, energy feedback ... The explosive growth of social media in the recent ... the Experimental Social Science Laboratory ...
Read more

Ford Social » Sustainability

SOCIAL MEDIA. Facebook; Google+; ... YouTube; FORD SOCIAL. Bei Ford Social findet ihr interessante Beiträge und die aktuellsten Neuigkeiten zu unseren ...
Read more


SUSTAINABI LITY INDEX 2013!"!#$%&'(SOCIAL MEDIA. ABOUT KEY FINDINGS BY THE NUMBERS STROYTELLING TRENDS ... to social media sustainability comms and from ...
Read more