Published on November 16, 2009
SOCIAL MEDIA for sustainability by JoeyShepp.com
350 PARTS PER MILLION
...is the number that leading scientists say...
...is the safe upper limit...
...for carbon dioxide in our atmosphere.
350 parts per million...
...is the number humanity needs to get back to...
...as soon as possible...
...to avoid runaway climate change.
On October 24th, 2009...
...people in 181 countries came together...
for the most widespread day of environmental action in the planet's history.
At over 5200 events around the world,
...people gathered to call for action on the climate crisis.
Over 22,000 photos have been shared so far!
Social Media is the Tipping Point for A SUSTAINABILITY REVOLUTION
SOCIAL MEDIA TRENDS
WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content
79% OF AMERICAN ADULTS Used the Internet in 2009 source
ONLINE ACTIVITIES LEAD TO larger and more diverse relationships; and are more likely to go out. source
TWO-THIRDS OF AMERICAN NEW MEDIA USERS Feel they can inﬂuence business practices by voicing opinions online. source
19% OF INTERNET USERS now say they use Twitter or another service to share updates about themselves, or to see updates about others.
There will be over 1 billion “heavy mobile data users” by 2013.
FACEBOOK STATS • More than 300 million active • More than 45 million status users updates each day • 50% of our active users log on • About 70% of Facebook users to Facebook in any given day are outside the United States • The fastest growing • More than 2 billion pieces of demographic is those 35 years content (web links, news stories, old and older blog posts, notes, photos, etc.) shared each week • More than 8 billion minutes are spent on Facebook each day November 2009 (worldwide) http://www.facebook.com/press/info.php?statistics
LIVE STREAMING Michael Jackson's "This is It" Red Carpet: 1.8 Million viewers, 6 languages around the globe U2's Live Concert: 10 million streams across 7 continents Thousands of fans left messages thanking the band for the free internet gig.
THE FESTIVAL GOES YEAR ROUND With Green Festival Social Media
SPEAKER VIDEOS Green Festival TV and Radio 200+ Free Podcasts Released
VOLUNTEER MEDIA TEAM 200+ Volunteers Across 5 Cities Video, Photo, Blogging, and Twitter Teams
THE GREENS ARE ON FACEBOOK 5,000+ Fans 60+ Interactions/Week
THE GREENS ARE ON TWITTER TOO 360+ Tweets mentioning Green Festival in the last 24 hours
PARTICIPATION: Where should Green Festival go next with online community? Tweet your answer with hashtag #GreenFest
UNITED BREAKS GUITARS
UNITED BREAKS GUITARS
PARTICIPATION: How can social media hold corporations accountable? Tweet your answer with hashtag #GreenFest
WOMEN RULE The Social Web
GENDER BALANCE In Major Social Networks
• Thirty-six million women read or write a blog every week, and women spend about $2 trillion a year. • BlogHer is working to create opportunities for women online, from mommy bloggers to future online entrepreneurs. • Teaching women about technology empowers a growing and inﬂuential demographic in an ever more pervasive medium. WOMAN’S BLOGGING NETWORK
PARTICIPATION: What woman bloggers/twitters do you recommend? Tweet your answer with hashtag #GreenFest
OPEN.GOV transparency, accountability and responsibility
ANEESH CHOPRA The ﬁrst Federal Chief Technology Ofﬁcer of the United States
RECOVERY.ORG Track the Spending of Recovery Money
DATA.GOV increase public access to high value, machine readable datasets
OPEN CONGRESS Track bills, votes, senators, and representatives in the U.S. Congress
SUNLIGHT FOUNDATION A catalyst for greater political transparency and to foster more openness and accountability in government
PARTICIPATION: How will an open government lead to greater democracy? Tweet your answer with hashtag #GreenFest
MOBILE ACTIVISIM Local and Real-Time
GREEN MOBILE APPS • GenGreen (ThirdWhale): Find local green business and services. • Good Guide: Find health, environmental, and social performance ratings for over 70,000 food, toys, personal care, & household products.
#IRANELECTION #CNNFAIL • June 2009; Disputed Iranian presidential election. • Authorities shut down text messaging, blocked Facebook and YouTube and cut off the BBC Persian-language service — but they forgot about Twitter. • Iran's lifeline to the outside, a way for Iranians to tell the world what's happening on the streets of Tehran in real time — and a vital means of communication among themselves.
PARTICIPATION: How do you use Mobile Technology for Activism? Tweet your answer with hashtag #GreenFest
WORLD PEACE Through Social Media
FRIENDSHIPS ON FACEBOOK Peace on Facebook project with Stanford University
POLITICS ON FACEBOOK Peace on Facebook project with Stanford University
PARTICIPATION: How can Social Media create world peace? Tweet your answer with hashtag #GreenFest
“creative commons -Franz Patzig-” by A. Diez Herrero Noncommercial-Share Alike 3.0
SHARE REUSE REMIX LEGALLY
$100 LAPTOP PROJECT
PARTICIPATION: Should Internet access be a public good? Tweet your answer with hashtag #GreenFest
GO FURTHER Resources
LEAVE YOUR BUSINESS CARD And I’ll send you a copy of this presentation.
CONNECT @joeyshepp | joeyshepp.com @earthsite | earthsite.net @greenfestival | greenfestivals.org
TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION #gbc
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