Published on July 1, 2009
This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com
Using SOCIAL MEDIA to extend your story and create a conversation Storytelling tools BLOGS, TWITTER, FLICKR, SOCIAL BOOKMARKING, SOCIAL NETWORKING, VID SHARING www.WorkBookProject.com
To Mobilize: creating opportunities for people to get involved www.WorkBookProject.com
To Extend: story, characters, themes, experiences Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.WorkBookProject.com
This slide was produced by @alexjohnson_ NICHE MAD MEN extends its story, characters and social reach. IN-CHARACTER TWEETS MOCK AD AGE PAPER AD AGENCY BUZZ INDUSTRY BLOGS PERIOD DRESSED FLASH MOBS / ENTERTAINMENT BUSINESS CARDS RESULTS: BLOGS EARLY ADOPTER WOM MAINSTREAM CULTURE Rise in viewing MAINSTREAM www.WorkBookProject.com
To Discuss: topics, social change, themes, stories, and characters www.WorkBookProject.com
FINDING A VOICE There are many ways to start a conversation Behind the Scenes Story voices - Team Members share process - Characters - Documenting BTS of your project - Locations - Themes - Narrator Your own voice - Sharing interests - Sharing creative process It’s about being comfortable and consistent www.WorkBookProject.com
THE VALUE of building a social media framework around your project & yourself. 1. A chance for feedback and discussion 2. An opportunity to build an audience around one’s work that can travel beyond a single project 3. A creative outlet www.WorkBookProject.com
BEING REALISTIC How to determine what’s best for your project? 1. Time requirements 2. What outlets and accounts make sense 3. How to staff for it 4. Reducing time but increasing value www.WorkBookProject.com
Building an audience for your future 1. Consider your own audience habits - what attracts your attention? 2. Who is your audience and why will they care? 3. Spend time thinking like your audience 4. Create a two-way conversation 5. Be prepared to spend time responding 6. Build trust 7. Think of your audience as collaborators 8. Have a clear call to action 9. Reward and Respect the audience 10. The audience can not be controlled 11. Some tools aren't for everyone 12. Creating accounts won't build the audience for you 13. Being willing to experiment 14. Share your ﬁndings openly with other ﬁlmmakers www.WorkBookProject.com
6 TOOLS & SERVICES to get you started WORDPRESS TWITTER FEEDBURNER FACEBOOK DELICIOUS FLICKR www.WorkBookProject.com
For more on visit WorkBookProject.com Prepared by @lanceweiler Special thanks to @alexjohnson_ Comments, questions or additions please contact us at Work@workbookproject.com
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