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Social Media for Small Business Webinar Series - Facebook Power Strategies

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Information about Social Media for Small Business Webinar Series - Facebook Power Strategies
Education

Published on February 19, 2014

Author: SuziDafnis

Source: slideshare.net

Description

Right now, Facebook is probably the number one social network that you could be using to market yourself.

Perhaps you already have a Facebook page, but it’s not driving bottom-line results.

Let your customers and prospects know you exist and power up your Facebook results by injecting some Facebook power strategies into your online marketing. Social media consultant, educator and coach, Loren Bartley, will be our guest speaker for this webinar.

Join us to learn how to use Facebook to:
• Generate leads and build your database
• Drive traffic back to your website
• Make offers and promotions that people love with spending a dollar
• Build relationships with existing customers
• Sell right off your Facebook page
• Discover what to post to best showcase your business benefits

Plus we’ll look at:
• How to build your following on Facebook
• The types of posts that generate the most engagement
• When to use Facebook ads to power up your campaigns
• Clever ways to use your Cover Photo to attract new followers
• When to run competitions to build a buzz around your brand

Think outside the box and leverage the power of social media with the Facebook Power Strategies webinar.
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Facebook Power Strategies Social Media for Small Business Webinar Series

Facebook Power Strategies Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network

Facebook Power Strategies Social Media for Small Business Webinar Series Q&A

Facebook Power Strategies Social Media for Small Business Webinar Series TWITTER Use tag: #abnfacebook Follow along: Suzi is Loren is @suzidafnis @Impactiv8

Facebook Power Strategies Social Media for Small Business Webinar Series

Facebook Power Strategies Social Media for Small Business Webinar Series Poll What do you MOST want to get from Facebook? 1.Generate leads 2.Drive traffic 3.Build relationships 4.Know what to publish 5.Understand benefits of Facebook ads 6.Convert ‘fans’ to sales 7.Other

Facebook Power Strategies Social Media for Small Business Webinar Series Loren Bartley Sara Hood Social Media Educator Impactiv8 Facebook.com/Impactiv8 Director, The Morton Group

Facebook Power Strategies Social Media for Small Business Webinar Series LOREN BARTLEY Social Media Educator Impactiv8 Facebook.com/Impactiv8

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community Where do they live? • • What is their sexual preference? • • Are they married, engaged, in a relationship or single? How old are they? • Are they male or female? • What else are they interested? • What languages do they speak? • What other Facebook Pages do they Like? • What is their highest level of education?

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community Provide a value exchange for the Like

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community Where do you already have access to your target audience?

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community Facebook Like Box Social Media Icons Social Sharing Buttons

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 1: Build Your Community

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement Goal: To get into the newsfeed of as many of your fans as possible, as frequently as possible Last Actor Story Bump The higher your EdgeRank score, the more likely your posts will appear in your fan’s newsfeed

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Your competition

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Add value

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Educate

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Entertain

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Showcase your fans

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Showcase your staff

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Peak behind the scenes

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Share other people’s content

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Include #Hashtags for greater reach • Use a combination of your Hashtags and other relevant popular Hashtags

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 2: Create Engagement • Ask questions

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 3: Drive Website Traffic Link in Posts Link in Page Description Multiple Websites

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 3: Drive Website Traffic

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 3: Drive Website Traffic

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 3: Drive Website Traffic

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 3: Drive Website Traffic • Pin To Top – 7 days • Include most important post: • Potential sale opportunity • Call to action • FAQ • Bragging opportunity Pin To Top Flag

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 4: Free Offer (Lead Gen)

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 4: Free Offer (Lead Gen)

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 4: Free Offer (Lead Gen)

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 5: Facebook Competitions

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 5: Facebook Competitions

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 5: Facebook Competitions

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 6: Conversion! • Get email subscribers

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 6: Conversion! • Facebook Shop App

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 6: Conversion! • Offers

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 6: Conversion! • Discounts

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 6: Conversion! • Ask for the sale! • Use action words

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 7: Create Advocates

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads • Right Hand Sidebar (Desktop) Build Audience • Page Like Ads (WIIFM?) Newsfeed (Mobile) Newsfeed (Desktop)

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads • Build Audience • Page Post Engagement Ads (to lead generation page) Newsfeed Right hand Sidebar

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads • Build Audience – Targeted Page Likes (Fans) • Like similar Pages, relevant interests and fit demographic • Email list and/or Lookalike Audience based on email list • Website re-targeting

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads • Sell – Target Fans • Page Post Engagement Ads (to lead generation or sales page) • Website Conversions Ads • Event Responses Ads • Offer Claims Ads

Facebook Power Strategies Social Media for Small Business Webinar Series Strategy 8: Facebook Ads • Target Ad Placement • • • Newsfeed (desktop and/or mobile) Right hand sidebar Email Marketing

Facebook Power Strategies Social Media for Small Business Webinar Series Sara Hood Director, The Morton Group

Facebook Power Strategies Social Media for Small Business Webinar Series Engagement

Facebook Power Strategies Social Media for Small Business Webinar Series Facebook Competitions

Facebook Power Strategies Social Media for Small Business Webinar Series Lessons Learned #Hashtags

Facebook Power Strategies Social Media for Small Business Webinar Series Q&A Use the Question Pane to Ask Your Questions

Facebook Power Strategies Social Media for Small Business Webinar Series Loren Bartley Impactiv8.com.au @Impactiv8 Sara Hood mortongroup.com.au

Facebook Power Strategies Social Media for Small Business Webinar Series Poll How will you power up your Facebook use after today’s webinar?

Facebook Power Strategies Social Media for Small Business Webinar Series Facebook Power Strategies • Build your community • Create advocates • Create engagement • Facebook Ads • Drive website traffic • Free offer (lead generation) • Facebook competitions • Conversion

Facebook Power Strategies Social Media for Small Business Webinar Series Loren Bartley Impactiv8.com.au @Impactiv8 Sara Hood mortongroup.com.au

Facebook Power Strategies Social Media for Small Business Webinar Series More social media events

Facebook Power Strategies Social Media for Small Business Webinar Series Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach women the skills to start, manage and grow a business. Discover the benefits of membership!

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