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Social Media For Small Business

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Information about Social Media For Small Business
Marketing

Published on March 7, 2014

Author: kimyuhl

Source: slideshare.net

Description

Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
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Welcome to Social Media for Small Business! Presented by Kim Yuhl, creator of secretsofbetterbusiness.com

Who Am I? • • • • • • • • • • Wife & Mom Small Business Owner Passionate About Social Blogger Coach, Mentor, Advisor Martini Drinker World Traveler ! kimyuhl.com secretsofbetterbusiness.com twomartinilunch.com

ABOUT THIS COURSE • Get The Book!
 • Facebook Pinterest Twitter Instagram • • • The goal of this course is to inspire you to tell your story differently!

STOP DOING THESE THINGS RIGHT NOW! • Stop asking for a share, like, RT, pin or comment. • Stop sharing non-branded photos. • Stop sharing non-branded photos. • Stop posting without a link to your site, sales page or other content.

Facebook Is It! • A Picture Platform
 • It Has Virality

FACEBOOK POSTING GUIDELINES • Shorter copy is better. • Enhance your photo with text. • Make sure your logo is visible.

RED BULL • Great Example
 • Short Video
 • Hashtag #NSFW
 • Branding

DOMINO’S PIZZA • Hashtag Brilliance
 • Short Video
 • Link to Site?
 • Fun & Creative

PEPSI • Party, where?
 • Boring
 • No CTA
 • No link 


DORITOS • Yeah for a link
 • Good image
 • Text is too long
 • Doritos logo?

LATE FOR THE TRAIN • Include logo
 • Link to website
 • Answer the question Tip: 
 Asking questions in a way that you and your team can answer, will help drive engagement.

• Mostly Female; Buyer's Mentality
 • Get Your Money's Worth
 • THE Place to Do Business

PINTEREST POSTING GUIDELINES • The taller the picture, the better. • Showcase your product or service in day to day life with other complimentary products. • Always include a link and when appropriate, also include a price. • Create boards with clever titles.

LOWE’S • Great Ideas
 • Logo?
 • Colorful
 • Link - Yeah!
 • Cross-Promote

KRAFT • Great idea, implemented poorly
 • Image is too small
 • The link takes you nowhere
 • Logo, please

SEPHORA • Great use of current trends
 • Perfect use of link
 • Branding and Hashtag?
 • Awesome image
 • Monitor your activity

KRISPY KREME • Home run but for one thing …
 • A LINK!
 • Great branding
 • Fun Image


Today's Version of the Water Cooler Conversation You Will Want to Listen Here!

TWITTER POSTING GUIDELINES • Use hashtag trends to create creative tweets. • Use memorable hashtags. • Be real, be a person. • Attach images directly. • It's important to keep it short and sweet.

STARBUCKS • Great customer service
 • Engage often
 • They listen
 • Clever hashtag

JEFF BULLAS • Distribution
 • No or little engagement
 • No response to a direct question

NORDSTROM • Awesome feed
 • Monitoring and responding
 • Includes photo
 • short text, hashtags and links 
 • Value and authentic - love it.

CELEBRITY BRAGGING • Don’t do it!
 • If you wouldn’t say it to someone at a party, don’t say it on Twitter.

HAVE A PURPOSE • Is it providing value to them or you?
 • Generic to the masses generalizations don’t work

• Provides A Lot of Value
 • More Authentic
 • Hashtag Heaven

INSTAGRAM POSTING GUIDELINES • Use artsy, creative images. • Telling your story in a fun, youthful way. • Over hashtag with creative, specific hashtags

SHERWIN WILLIAMS • Bright, creative and fun image
 • Some branding, want more
 • Great hashtags
 • Engagement Tip: 
 Upload a vintage image on Thursdays that fall into the #throwback category.

GAP • Another great image
 • Fun and youthful image
 • Awesome branding
 • Only one hashtag
 • Asked a question

Charity Water • Fantastic Image
 • Who’s it from?
 • No hashtags :-(

WILDFLOWER BREAD CO. • Overall a great feed
 • Not the best image
 • Orange people = bad
 • No branding
 • No hashtags
 • No fun

WRAPPING UP • The importance of good photos that include branding. • The need for links to your website or sales page. • That wit and creativity will get you noticed. • It’s important to belong to the community rather than just visit every now and then.

QUESTIONS? You can reach me at: kim@kimyuhl.com ! Interested in more free live trainings? 
 I announce them in my weekly newsletter. 
 Go to kimyuhl.com/get-boost/ to sign up. ! This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better. secretsofbetterbusiness.com

#throwback presentations

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