Social Media For Small Business

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Information about Social Media For Small Business

Published on March 7, 2014

Author: kimyuhl



Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!

Welcome to Social Media for Small Business! Presented by Kim Yuhl, creator of

Who Am I? • • • • • • • • • • Wife & Mom Small Business Owner Passionate About Social Blogger Coach, Mentor, Advisor Martini Drinker World Traveler !

 • Facebook Pinterest Twitter Instagram • • • The goal of this course is to inspire you to tell your story differently!

STOP DOING THESE THINGS RIGHT NOW! • Stop asking for a share, like, RT, pin or comment. • Stop sharing non-branded photos. • Stop sharing non-branded photos. • Stop posting without a link to your site, sales page or other content.

Facebook Is It! • A Picture Platform
 • It Has Virality

FACEBOOK POSTING GUIDELINES • Shorter copy is better. • Enhance your photo with text. • Make sure your logo is visible.

RED BULL • Great Example
 • Short Video
 • Hashtag #NSFW
 • Branding

DOMINO’S PIZZA • Hashtag Brilliance
 • Short Video
 • Link to Site?
 • Fun & Creative

PEPSI • Party, where?
 • Boring
 • No CTA
 • No link 

DORITOS • Yeah for a link
 • Good image
 • Text is too long
 • Doritos logo?

LATE FOR THE TRAIN • Include logo
 • Link to website
 • Answer the question Tip: 
 Asking questions in a way that you and your team can answer, will help drive engagement.

• Mostly Female; Buyer's Mentality
 • Get Your Money's Worth
 • THE Place to Do Business

PINTEREST POSTING GUIDELINES • The taller the picture, the better. • Showcase your product or service in day to day life with other complimentary products. • Always include a link and when appropriate, also include a price. • Create boards with clever titles.

LOWE’S • Great Ideas
 • Logo?
 • Colorful
 • Link - Yeah!
 • Cross-Promote

KRAFT • Great idea, implemented poorly
 • Image is too small
 • The link takes you nowhere
 • Logo, please

SEPHORA • Great use of current trends
 • Perfect use of link
 • Branding and Hashtag?
 • Awesome image
 • Monitor your activity

KRISPY KREME • Home run but for one thing …
 • A LINK!
 • Great branding
 • Fun Image

Today's Version of the Water Cooler Conversation You Will Want to Listen Here!

TWITTER POSTING GUIDELINES • Use hashtag trends to create creative tweets. • Use memorable hashtags. • Be real, be a person. • Attach images directly. • It's important to keep it short and sweet.

STARBUCKS • Great customer service
 • Engage often
 • They listen
 • Clever hashtag

JEFF BULLAS • Distribution
 • No or little engagement
 • No response to a direct question

NORDSTROM • Awesome feed
 • Monitoring and responding
 • Includes photo
 • short text, hashtags and links 
 • Value and authentic - love it.

 • If you wouldn’t say it to someone at a party, don’t say it on Twitter.

HAVE A PURPOSE • Is it providing value to them or you?
 • Generic to the masses generalizations don’t work

• Provides A Lot of Value
 • More Authentic
 • Hashtag Heaven

INSTAGRAM POSTING GUIDELINES • Use artsy, creative images. • Telling your story in a fun, youthful way. • Over hashtag with creative, specific hashtags

SHERWIN WILLIAMS • Bright, creative and fun image
 • Some branding, want more
 • Great hashtags
 • Engagement Tip: 
 Upload a vintage image on Thursdays that fall into the #throwback category.

GAP • Another great image
 • Fun and youthful image
 • Awesome branding
 • Only one hashtag
 • Asked a question

Charity Water • Fantastic Image
 • Who’s it from?
 • No hashtags :-(

WILDFLOWER BREAD CO. • Overall a great feed
 • Not the best image
 • Orange people = bad
 • No branding
 • No hashtags
 • No fun

WRAPPING UP • The importance of good photos that include branding. • The need for links to your website or sales page. • That wit and creativity will get you noticed. • It’s important to belong to the community rather than just visit every now and then.

QUESTIONS? You can reach me at: ! Interested in more free live trainings? 
 I announce them in my weekly newsletter. 
 Go to to sign up. ! This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better.

#throwback presentations

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