Published on March 7, 2014
Welcome to Social Media for Small Business! Presented by Kim Yuhl, creator of secretsofbetterbusiness.com
Who Am I? • • • • • • • • • • Wife & Mom Small Business Owner Passionate About Social Blogger Coach, Mentor, Advisor Martini Drinker World Traveler ! kimyuhl.com secretsofbetterbusiness.com twomartinilunch.com
ABOUT THIS COURSE • Get The Book! • Facebook Pinterest Twitter Instagram • • • The goal of this course is to inspire you to tell your story diﬀerently!
STOP DOING THESE THINGS RIGHT NOW! • Stop asking for a share, like, RT, pin or comment. • Stop sharing non-branded photos. • Stop sharing non-branded photos. • Stop posting without a link to your site, sales page or other content.
Facebook Is It! • A Picture Platform • It Has Virality
FACEBOOK POSTING GUIDELINES • Shorter copy is better. • Enhance your photo with text. • Make sure your logo is visible.
RED BULL • Great Example • Short Video • Hashtag #NSFW • Branding
DOMINO’S PIZZA • Hashtag Brilliance • Short Video • Link to Site? • Fun & Creative
PEPSI • Party, where? • Boring • No CTA • No link
DORITOS • Yeah for a link • Good image • Text is too long • Doritos logo?
LATE FOR THE TRAIN • Include logo • Link to website • Answer the question Tip: Asking questions in a way that you and your team can answer, will help drive engagement.
• Mostly Female; Buyer's Mentality • Get Your Money's Worth • THE Place to Do Business
PINTEREST POSTING GUIDELINES • The taller the picture, the better. • Showcase your product or service in day to day life with other complimentary products. • Always include a link and when appropriate, also include a price. • Create boards with clever titles.
LOWE’S • Great Ideas • Logo? • Colorful • Link - Yeah! • Cross-Promote
KRAFT • Great idea, implemented poorly • Image is too small • The link takes you nowhere • Logo, please
SEPHORA • Great use of current trends • Perfect use of link • Branding and Hashtag? • Awesome image • Monitor your activity
KRISPY KREME • Home run but for one thing … • A LINK! • Great branding • Fun Image
Today's Version of the Water Cooler Conversation You Will Want to Listen Here!
TWITTER POSTING GUIDELINES • Use hashtag trends to create creative tweets. • Use memorable hashtags. • Be real, be a person. • Attach images directly. • It's important to keep it short and sweet.
STARBUCKS • Great customer service • Engage often • They listen • Clever hashtag
JEFF BULLAS • Distribution • No or little engagement • No response to a direct question
NORDSTROM • Awesome feed • Monitoring and responding • Includes photo • short text, hashtags and links • Value and authentic - love it.
CELEBRITY BRAGGING • Don’t do it! • If you wouldn’t say it to someone at a party, don’t say it on Twitter.
HAVE A PURPOSE • Is it providing value to them or you? • Generic to the masses generalizations don’t work
• Provides A Lot of Value • More Authentic • Hashtag Heaven
INSTAGRAM POSTING GUIDELINES • Use artsy, creative images. • Telling your story in a fun, youthful way. • Over hashtag with creative, speciﬁc hashtags
SHERWIN WILLIAMS • Bright, creative and fun image • Some branding, want more • Great hashtags • Engagement Tip: Upload a vintage image on Thursdays that fall into the #throwback category.
GAP • Another great image • Fun and youthful image • Awesome branding • Only one hashtag • Asked a question
Charity Water • Fantastic Image • Who’s it from? • No hashtags :-(
WILDFLOWER BREAD CO. • Overall a great feed • Not the best image • Orange people = bad • No branding • No hashtags • No fun
WRAPPING UP • The importance of good photos that include branding. • The need for links to your website or sales page. • That wit and creativity will get you noticed. • It’s important to belong to the community rather than just visit every now and then.
QUESTIONS? You can reach me at: firstname.lastname@example.org ! Interested in more free live trainings? I announce them in my weekly newsletter. Go to kimyuhl.com/get-boost/ to sign up. ! This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better. secretsofbetterbusiness.com
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