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Social Media for Publishers

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Information about Social Media for Publishers
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Published on December 18, 2008

Author: chrisbrogan

Source: slideshare.net

Description

Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
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social media for publishers Understanding disaggregation, distribution, social software, and the way we are moving in media consumption chris brogan president New Marketing Labs

social media

chris brogan this is my head. i look mostly like this. this is who’s talking.

landscape what are all the tools and how do they relate? strategy once you know the goals, what comes next? actions what do you do first, next, etc? costs i’m not going to pay a lot for this muffler q&a i just wanted to keep putting things on this list (by the way, imperfection trumps precision now)

landscape what are all the tools and how do they relate?

landscape we are the most atomized culture ever

blogs http://www.ckwebb.com

blogs http://www.booksonthenightstand.com

blogs http://journal.neilgaiman.com

facebook

facebook

facebook

facebook

twitter

twitter

twitter

twitter

twitter

twitter

twitter

twitter search http://search.twitter.com

twitter search http://search.twitter.com

twitter search http://search.twitter.com

twitter search http://search.twitter.com

youtube video for books? who knew?

youtube video for books? who knew?

linkedin for business professionals

linkedin for business professionals

elsewhere the other places to check out

elsewhere the other places to check out

elsewhere the other places to check out

strategy strategy is the diet.

homebase - blogs rule outposts - twitter, facebook, where else? video trailers? extended content, giveaways unique experiences - capture them fish where the fish are put everything on paper strategy listening is the new marketing

actions what should we do next?

listening set up a listening station

outposts set up presence on several sites

imagine you’re in the information exchange business

community activate the people who are passionate

costs $$$$$ Really Expensive $$$$$

questions? this is where I can be really helpful.

chris brogan chris@chrisbrogan.com www.chrisbrogan.com

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