Published on January 25, 2009
Social Media for Non-Profits and Special Causes Podcamp Halifax, January 2009 John.Sheridan@SocialMedia404.com
Hello! My Name Is….
Social Media Concentrated Why should you (or your constituents) care? How it’s being used Key Resources Some Special Guests How to get started
Internet Reach June 30, 2008 internetworldstats.com
Inspired individuals who previously had little or no access are using free online tools to find each other, join together, tell stories, frame or re-frame social issues, solve problems, raise money, and make powerful change for issues that matter to them most. “ (paraphrased) WeAreMedia.org flickr.com/photos/tonypeters
Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
it’s about interaction. flickr.com/photos/polandeze
Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008
All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
non-profit Social Media flickr.com/photos/shawnzlea
Why? Advocacy Awareness Fundraising Inspiring action Influencing change
Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher
but many… …are afraid of change. flickr.com/photos/pictureperfectpose
Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot
Show Support - Awareness
First: Required Reading squidoo.com/org20
And Go Here nten.org WeAreMedia.org beth.typepad.com
Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author Special Causes flickr.com/photos/luckytom
The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%
Obama’s Connects Obama: 2,379,102 supporters Obama: Friends: 833,161 McCain: 620,359 supporters McCain: Friends: 217,811 Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 +403% + 905% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times web-strategist.com/blog/
ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the My.BarackObama.com social network • 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
Spreading The Word
Multiple MicroDonation Points 5¢ ~3% free
Your New Volunteer Army mizfitonline.com
Pay Attention Information now travels... … at the speed of Twitter.
Girls Night Out
A Little Means A Lot
Do More Good
Random Acts of Kindness
Why Stop There? 2009
and finally… flickr.com/photos/Jsome1
5 Things You Can Do 1. Download this presentation SlideShare.net/JohnSheridan 2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.
there remains much to discuss… flickr.com/photos/ -bast-
Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442
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