Social Media For Non Profits And Special Causes

0 %
100 %
Information about Social Media For Non Profits And Special Causes

Published on January 25, 2009

Author: JohnSheridan



Social Media404's presentation at Pod Camp Halifax 2009.

Social Media for Non-Profits and Special Causes Podcamp Halifax, January 2009

Hello! My Name Is….

Social Media Concentrated Why should you (or your constituents) care? How it’s being used Key Resources Some Special Guests How to get started

Internet Reach June 30, 2008

Inspired individuals who previously had little or no access are using free online tools to find each other, join together, tell stories, frame or re-frame social issues, solve problems, raise money, and make powerful change for issues that matter to them most. “ (paraphrased)

Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, …

it’s about interaction.

Word of Mouth I trust “a person like me”.


All content must now be created and packaged in small pieces for easy mixing, sharing, consuming.

non-profit Social Media

Why? Advocacy Awareness Fundraising Inspiring action Influencing change

Your Way?

but many… …are afraid of change.

Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot

Show Support - Awareness

First: Required Reading

And Go Here

Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second

Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *

OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust.

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author Special Causes

The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%

Obama’s Connects Obama: 2,379,102 supporters Obama: Friends: 833,161 McCain: 620,359 supporters McCain: Friends: 217,811 Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 +403% + 905% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times

ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the social network • 5 million supporters on other social networking and multimedia sharing sites.

Invoke Action

Make Change


Spreading The Word

Multiple MicroDonation Points 5¢ ~3% free

Painless Auctions

Painless Promotion

Your New Volunteer Army

Pay Attention Information now travels... … at the speed of Twitter.

Girls Night Out

A Little Means A Lot

Do More Good

Random Acts of Kindness


Why Stop There? 2009

and finally…

5 Things You Can Do 1. Download this presentation  2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.

there remains much to discuss… -bast-

Conversation @JohnSheridan txt: jsheridan to 82442

Add a comment

Related pages

10 Ways Non-Profits Can Benefit From Social Media Social ...

Social media for non-profits: how non-profit ... social media to advance your cause? Non-profits have many ... special non-profit benefits ...
Read more

Media Cause | World Class Nonprofit Marketing Services

Media Cause offers world class nonprofit marketing services ... social media, and Google Ad Grants ... Media Cause offers world class nonprofit marketing ...
Read more

Media Cause | Online Marketing for Nonprofits

Eric is the founder and CEO of Media Cause. He is an online media strategist and social entrepreneur with experience at leading Internet companies ...
Read more

Social Media For Nonprofits

Join us for a special tweetchat where we ... your campaign through social media. ... goals of generating meaningful support for causes and ...
Read more

The Top 4 Nonprofit Social Media Campaigns of 2013 (And ...

and are currently planing our Nonprofit Social Media ... Non profit organizations and social media | ... were spreading awareness about the cause ...
Read more

4 Ways Social Media is Changing the Non-Profit World

... non-profit causes. Social media is ... social web lets people who work in non-profit ... non-profits adopt social media and ...
Read more

Social Media for Social Causes Study: The Results

... dubbed “Philanthropy 2.0″ to provide non-profits the ... Social Media for Social Causes ... in philanthropic social media:
Read more

Wild Apricot Blog : Social Media for Non-Profits: 26 Great ...

Social Media for Non Profits and Special Causes John Sheridan’s presentation at at Pod Camp Halifax 2009 gives an overview of social media and social ...
Read more