Published on March 13, 2014
SOCIAL MEDIA FOR LAW FIRMS socialstrategy1.com | twitter.com/sstrategy1 STRATEGIC INSIGHTS
Social Media Listening, Analytics & Managed Services Using state-of-the-art technology, Social Strategy1 scrapes the entire web to collect, categorize, and analyze verbatim, online comments, conversations, and themes and measure their impact on consumer, constituent or target audience opinions. Data is organized through natural language processing tools, and then teams of analysts perform lexical and channel analyses to draw insights from social media, major media, and their relationships that firms can use in areas of strategy, market research, lead generation, ad targeting, voice of the cus- tomer, competitive analysis, brand management, risk management, and more. The Social Strategy1 Engage platform was developed with research it con- ducted with the Wharton School, University of Pennsylvania, where students and academics used the technology to identify meaningful metrics and proofs of performance in a total media strategy. Relevant clients Social Marketing & Advertising Social Customer Service Social Listening & Analysis ABOUT US
SUMMARY 98% 64% Business decision makers use social media for work (they read blogs, watch videos, or listen to podcasts)1 LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites2 1. http://blogs.forrester.com/zachary_reiss_davis/13-07-17-in_business_everybody_uses_social_media_for_work_the_question_is_how 2. http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf Decision makers are using social media, yet most legal institutions have yet to use social as a marketing channel. Social media is an effective channel during client discovery and procurement. A company blog, Twitter, and LinkedIn to share industry expertise and relevant news to target business executives will draw web traffic, increase SEO and grow awareness of your firm’s capabilities. This guide will help you take the first few steps towards your next client.
WHY SOCIAL MATTERS FOR B2B 75% of B2B Buyers 75% of B2B buyers say they use social media during a buying cycle, to gather info or sample colleague opinion about a potential purchase. (58% use LinkedIn for this purpose).
USE SOCIAL TO INFORM PROSPECTS 75% of B2B decision makers use social media to learn LinkedIn recently reported usage from 8 in 10 SMBs in the US. Social media can play a significant role in marketing to business audiences. To engage decision makers, law firm marketers need to plan for social to become a peer-to-peer discussion. Sharing industry expertise and relevant news will draw more attention and engagement than an immediate pitch. Current statistics of executives and businesses using LinkedIn 100% LinkedIn counts executives from all 2013 Fortune 500 companies as members 3 million More than 3 million companies have LinkedIn Company Pages 2 million LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups http://press.linkedin.com/about
ROI PROCESS SOCIAL LISTENING CONTENT STRATEGY DISTRIBUTION MANAGEMENT Social listening gath- ers industry relevant data from tweets, media, blogs, videos and forums. It helps you find your clients and prospects online. This is a process to organize and create social content that will attract your prospective clients. This positions your brand as insightful industry experts. Start sharing con- tent across the web through LinkedIn, Forums, Twitter and Search Engines. Publish your content in the right place at the right time. Measure the impact of social through website traffic, shares and new prospect meetings. Analyze the process and organize your resources. This is our basic outline for law firm marketers to create a social media marketing strategy to get decision makers to take action.
GET THE GUIDE Download your copy of the complimentary guide book from Social Strategy1. http://bit.ly/1mQNOiX www.socialstrategy1.com | twitter.com/sstrategy1 Social Media for Law Firms
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