Social Media for Insurance Handout - AIC

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Information about Social Media for Insurance Handout - AIC

Published on February 27, 2014

Author: KatMacaulay

Source: slideshare.net

Description

This is a handout I developed for the first AIC seminar I presented on Social Media + Insurance.

Insure your SOCIAL TURF How many people now own one of these? Every industry, every position, every person can gain value through social media. Come gather 'round people List a few things about each site: Who prophesize with your pen And keep your eyes wide The chance won't come again wherever you roam Which do you use? How many people do you think use social media? Come writers & critics Who should use it? EVERYONE. HR | Recruiting Sales | Build leads Government | Spy* Marketing | Insights Executives | Thought leadership Companies | Brand & buzz Teachers | Sharing *Not recommended MILLENNIALS Millennial's number around 80 million. They wield $350B in direct spending power. 96% are on social networks. They are tech savvy, diverse & well-connected. By 2025, they will become 75% of the workforce (and they already make up 60%.) Tomorrow's consumers are today's digital prodigies.

Insure your SOCIAL TURF Every industry, every position, every person can gain value through social media. RISKS? For the times they are a-changin' “ Social Media is not going away. It’s just going to keep growing and becoming more and more a part of our everyday lives. Yes. There are risks. Oversharing can be dangerous. Slandering can be dangerous. But there is more danger by not being there at all. ” TIPS

Insure your SOCIAL TURF Every industry, every position, every person can gain value through social media. old sales model COLD CALLS new sales model SALES DEMOS Sales QUALIFY LEADS SOCIAL NETWORKS EDUCATE inform | advise | value Social Sales ENGAGE listen | share | monitor DID YOU KNOW: Five new profiles are made every second? Two people join every two seconds? That has more than 500 million tweets sent per day? According to Nielsen, reaches more US adults ages 18-34 than any cable network. has millions of check-ins every day. There are around 5 million pins on each day. There are 76,046,264 sites around the world? has over 16 billion photos shared. ? E: kmacaulay@rogersinsurance.ca F: https://www.facebook.com/katdimacaulay L: http://www.linkedin.com/in/katmacaulay T: @sayin_kat

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