Published on November 5, 2010
social media & home care organizations 10 ideas to increase reach, impact, & value image by McBeth on Flickr a presentation by Sidneyeve Matrix
This presentation focuses on two areas of a social media communications strategy: ( i ) designing a content production & publication plan for socializing research and multimedia creative ( ii ) growing your network and elevating brand awareness by connecting and promoting members
strategy: design a content production & publication plan socialize great content white papers digital agile position papers shareable presentations bite-sized newsletters mobile-ready
1. social publishing scribds
2. slide sharing slideshare
3. FB notes facebook notes
4. infographics infographic
strategy: create some compelling digital content to share multimedia storytelling photos humanizing videos nostalgic emotional interviews authentic testimonials engaging
5. video blogging vimeo/youtube
6. photosharing ﬂickr
facebook photosharing on Facebook page
ﬂickr almost 4K photosharing on Twitter views in 5 days
strategy: promote and elevate your employees & brand network development share industry news connect individuals & groups demonstrate thought leadership support professional branding/HR 2.0
7. industry news tweets
listen for newsworthy tweets by saving keyword searches Twitter search & retweet
8. build VIP lists
9. recruiting & onboarding video interviews
10. build a niche professional development social network
and/or a professional network page on LinkedIn
what else can social media help us do? identifying business objectives return on investment: platform expansion thought leadership timely response to issues brand amplification grow event participation crowdsource initiatives encourage P2P storytelling
more ROI: raise awareness of agenda disseminate knowledge & resources national & local community cohesion/mobilization support professional & family caregivers spread joy, ideas, & support social proximity
not sure how? we hope you'll get in touch. firstname.lastname@example.org @sidneyeve on Twitter
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