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Social Media for Home Care Organizations

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Information about Social Media for Home Care Organizations
Business & Mgmt

Published on November 5, 2010

Author: SidneyEve

Source: slideshare.net

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social media & home care organizations 10 ideas to increase reach, impact, & value image by McBeth on Flickr a presentation by Sidneyeve Matrix

This presentation focuses on two areas of a social media communications strategy: ( i ) designing a content production & publication plan for socializing research and multimedia creative ( ii ) growing your network and elevating brand awareness by connecting and promoting members

strategy: design a content production & publication plan socialize great content white papers digital agile position papers shareable presentations bite-sized newsletters mobile-ready

1. social publishing scribds

2. slide sharing slideshare

3. FB notes facebook notes

4. infographics infographic

strategy: create some compelling digital content to share multimedia storytelling photos humanizing videos nostalgic emotional interviews authentic testimonials engaging

5. video blogging vimeo/youtube

6. photosharing flickr

facebook photosharing on Facebook page

flickr almost 4K photosharing on Twitter views in 5 days

strategy: promote and elevate your employees & brand network development share industry news connect individuals & groups demonstrate thought leadership support professional branding/HR 2.0

7. industry news tweets

listen for newsworthy tweets by saving keyword searches Twitter search & retweet

8. build VIP lists

9. recruiting & onboarding video interviews

10. build a niche professional development social network

and/or a professional network page on LinkedIn

what else can social media help us do? identifying business objectives return on investment: platform expansion thought leadership timely response to issues brand amplification grow event participation crowdsource initiatives encourage P2P storytelling

more ROI: raise awareness of agenda disseminate knowledge & resources national & local community cohesion/mobilization support professional & family caregivers spread joy, ideas, & support social proximity

not sure how? we hope you'll get in touch. sidneyeve@matrixmediafx.com @sidneyeve on Twitter

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