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Social Media for Everybody

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Information about Social Media for Everybody
How-to & DIY

Published on May 26, 2010

Author: subelsky

Source: slideshare.net

Description

Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.
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SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR

YOU WANT TO PROMOTE SOMETHING THIS GOAL CANNOT BE PURSUED DIRECTLY

MUST ENSUE FROM BEING PART OF A COMMUNITY THE INTERNET RESPECTS AUTHENTICITY AND GENEROSITY

YOU DON’T HAVE TO BE POLISHED JUST BE AUTHENTIC

YOU DON’T HAVE TO BE RICH OR FAMOUS JUST BE GENEROUS

YOU DON’T HAVE TO BE NOISY JUST LISTEN MORE THAN YOU SPEAK

AUTHENTICITY + GENEROSITY + LISTENING PLUS A FEW TOOLS AND STRATEGIES

SOCIAL MEDIA FOR EVERYBODY BY A RELUCTANT AMATEUR

@CHARLESVILLAGE @BHIVEBMORE @TEDXMIDATLANTIC @THESTOOP MY CREDENTIALS

THEN

NOW

BMOREFIBER.COM NOW

HOW DO YOU GET THE WORD OUT? FIRST PRINCIPALS, THEN TOOLS

LISTEN ACTIVELY HTTP://WWW.TECHNOTHEORY.COM/HOW-TO-USE-SOCIAL-MEDIA-GUIDE/

WORK ON IT EVERY DAY “COMPOUNDING INTEREST”

PROMOTE YOURSELF CAREFULLY WE ARE NOT HERE TO BE SOLD

YOU CANNOT OUTSOURCE SOCIAL MEDIA THERE IS NO “OBAMA BUTTON”

DON’T HIDE BEHIND A BRAND MORE PEOPLE ARE INTERESTED IN YOUR PROJECT THAN INTERESTED IN YOU

TECHNOTHEORY.COM ASMARTBEAR.COM CHRISBROGAN.COM YOU WANT PEOPLE TO TAKE ACTION

YOU WANT PEOPLE TO TAKE ACTION

SO YOU NEED TO HAVE A WEBSITE A SIMPLE WORDPRESS BLOG WILL DO NICELY

YOU NEED TO HAVE A BLOG THAT’S ALL YOUR WEBSITE SHOULD BE AT FIRST

INTERESTING CONTENT WINS HTTP://CAMMCAGE.BLOGSPOT.COM/2010/05/HIGHLANDTOWN-ANOTHER-KINDA-ARTS.HTML

MAKE INTERESTING CONTENT FOR OTHER PEOPLE HTTP://WEBLOGS.BALTIMORESUN.COM/NEWS/TECHNOLOGY/

DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS

DON’T FORGET ABOUT MARKETING & PR YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS

PARTICIPATE ACROSS PLATFORMS

PARTICIPATE ACROSS PLATFORMS PING.FM / POSTLING.COM / TUBEMOGUL.COM

WATCH YOUR FOLLOWCOST FOLLOWCOST.COM

YOU CAN STILL BE PRIVATE HTTP://PLEASEROBME.COM

YOU CAN STILL BE PRIVATE HTTP://WWW.RECLAIMPRIVACY.ORG/FACEBOOK

“A True Fan is defined as someone who will purchase anything and everything you produce.” YOU ONLY NEED 1,000 TRUE FANS HTTP://WWW.KK.ORG/THETECHNIUM/ARCHIVES/2008/03/1000_TRUE_FANS.PHP

DEMO: IT’S NOT ABOUT THE TOOLS

GOOGLE READER TWITTER READITLATER FACEBOOK PAGES TWEETDECK FACEBOOK ADS COTWEET LINKEDIN GOOGLE ALERTS FRIENDFEED FEEDBURNER FLICKR GOOGLE ANALYTICS YOUTUBE GET SATISFACTION VIMEO BIT.LY USTREAM HACKER NEWS GITHUB WHOUSHOULDIFOLLOW GOOGLE DOCS MRTWEET GOOGLE GROUPS MEETUP.COM CAMPAIGN MONITOR BLOGGER / WORDPRESS DEMO: IT’S NOT ABOUT THE TOOLS

READ TECHNOTHEORY’S GUIDE: HTTP://BIT.LY/9SWXVO SEARCH FOR EXISTING COMMUNITY START A GOOGLE GROUP START A SIMPLE BLOG (WORDPRESS / BLOGGER) PICK YOUR PLATFORMS (TWITTER / FACEBOOK / ETC) BUY A DOMAIN NAME ($9) GET A LOGO (FRIENDS, 99DESIGNS, DESIGN OUTPOST, ELANCE) HOW TO GET STARTED PROPORTIONAL INVESTMENTS

FURTHER READING: - BASICS: HTTP://WWW.SOCIALMEDIAEXAMINER.COM - ONLINE RELATIONSHIP BUILDING: HTTP://BIT.LY/A5QJ3C - TURNING COMPLAINERS INTO CHAMPIONS: HTTP://BIT.LY/A0R3AV - 0 TO 6K SUBSCRIBERS IN 12 MONTHS: HTTP://BIT.LY/ATXGI0 - CHRIS ASHWORTH: HTTP://TWITTER.COM/CHRIS_ASHWORTH - BOOK: CRUSH IT! REFERENCES / EXAMPLES THESE SLIDES AND ALL URLS WILL BE POSTED TO SUBELSKY.COM

THANK YOU! MIKE@SUBELSKY.COM // @SUBELSKY // @IGNITEBALTIMORE

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