Published on March 8, 2014
Social Media for ICSI At ICSI | 8th March 2014 | Ch.Nischala Agnihotri
What is Social Media?
Social Media & Legal implications • SEC has already released guidelines • SEBI working on realizing guidelines especially in capital markets to protect investor interests • Insider trading through mobile apps and internet • Scanning dealing room activities on social networking sites and messaging platforms
What can limited companies do, using Social Media? • Guidelines are similar to Financial Services Authority in UK markets • Listed companies in India will be able to tweet their earnings on Twitter or update their status on Facebook as long as they provide any market-sensitive information to stock exchanges first.
What can limited companies do, using Social Media? • Listed companies may also have to put in place controls and procedures to monitor its activities online and any information posted on social networking sites administered by it and its executive officers. • The regulatory authority’s radar of check is now moving BBM and Whatsapp
What should we take care of? • • • • • • • Law/ legal implications Confidentiality Investor interests Integrity Objectivity Professionalism Investors written consent before issuing company information out.
How to use Social Media? For Company Secretaries
Company Blog • Write informative articles • Create timely newsletters with relevant information • Respond to comments
Linkedin: • Linkedin: Free advice through groups and discussions. • Have a strong title for good search results • Collaborate with complementing service providers. Expand your network!
Twitter • Follow legal experts, CAs, other regulatory personas • Answer queries • Have a search title • Use hashtags # • Create lists to send updates and tweets to relevant people
Facebook Least applicable Focus on niche groups Don’t use logo vividly. Use names. Create thought leadership versus advertising • Let customers recommend • • • •
What can we do? Blog Groups Content dissemination Advisory practice Sponsoring cause with your brand Stating your ‘Authorship’ and positioning as a thought leader • Encourage customers to recommend • • • • • •
firstname.lastname@example.org 90009 55486 @nischalagni Thank You
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