Social media for communicating and sharing knowledge in programmes and projects

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Information about Social media for communicating and sharing knowledge in programmes and...

Published on July 18, 2012

Author: euforic



Presentation by Vanessa Meadu, Pete Cranston and Pier Andrea Pirani at the FAO Social Media Training - July 2012

Social Media for Communicating and Sharing Knowledge in Programmes and Projects FAO Social Media Workshop 2012

Logistics and ground rules Rooms Ground Rules – Timing – Phones – Email – Right hand Left hand – Be brief – Allow everybody to talk – ??

Methodology Workshop, peer learning and training Lot of experience in the room, we want to learn from you! Our starting point - KSToolkit – Business functions, refined and selected – Tools mapped against each of them – From the survey results, definition of the agenda EuforicWeb wiki is our home base – Agenda - – Presentations & notes – Workspace

Case study - A new normal: CGIAR Research Program on ClimateChange, Agriculture and Food Security (CCAFS) at Rio+20

CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable agriculture for achieving food security in a changing climate Share CCAFS content that could inform Rio outcomes Engage in online debates about how to achieve a sustainable green economy Report live from key sessions Connect offsite participants to events in Rio (Developed with input from Peter Casier)

What are we trying to achieve? Share knowledge with a wider community Increased offsite participation Increased onsite engagement:

How to achieve our goals Define our social media strategy: goals, messages, audiences Agree on roles and responsibilities: who does what? Define the tools and how to use them Produce, aggregate and share content widely: before, during and after the event Monitor and evaluate: what did we learn

Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials

BloggingCCAFS• live reporting and analysis from sessions.• all tagged under #rio4ag

BloggingGuest blogs• Strategic placement of opinion pieces• Huffington Post, Reuters AlertNet, Scientific American

BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.

Microblogging• Tweeting live from sessions;• Sharing key content (blogs, photos, presentations);• Sharing opinions and insights• RTs of what our partners are saying, and more.• All using #rio4ag

MicrobloggingResults:• RTs from high profile individuals and organisations• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts, resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%

Webcast• Sessions from ARDD broadcast live online• Online viewers could ask Q’s to the panel via twitter and facebook.• The event had 600 online viewers, plus 600 in person

Video sharing• ARDD session videos posted on YouTube same day• Videos embedded on blogs and websites, shared via twitter & FB• Some videos had hundreds of views in following days

Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB

Presentation sharing• ARDD session slides posted on SlideShare same day• Embedded on blogs, websites, shared via twitter & FB• Some slides had 100s of views: more than number /tag/rio4ag of people in audience

WikispacesEthiopian Livestock Feed project | MilkITproject | East Africa Dairy Development IIproject

BloggingFodder Adoption blog | Africa Rising blog

Social Bookmarking

Photo sharing




ILRI social media metrics (Liya Dejene of ILRI)Who’s following ILRI online? What comments do they post?What are our audience most interested in?Source:

Social CGIAR: content objects havelegs… Blogging Microblogging Webcasts Video-sharing Photo sharing Presentation sharing Wikis for collaboration and coordination Google documents and sites for coordination Social Bookmarking Feeds Facebook (social network sites) Email groups

Brian Solis – The conversation prism

Web of people... LinkedIn Labs | InMaps

A web of flow...

Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog

Social Media for Communicating and Sharing Knowledge in Programmes and Projects FAO Social Media Workshop 2012

#rio4ag presentations

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