Published on February 18, 2014
SOCIAL MEDIA FOR CHURCHES Tips & Tricks to Manage Your Social Media
FACEBOOK FACEBOOK: 1 out of every 7 minutes spent online is spent on Facebook Make a good first impression! LINK, LINK, LINK!!!! Link all other church sites and social media accounts to the “About” section. If someone is looking for the ‘college’ or ‘worship’ group they should be able to find it easily! Install the “Twitter” App on main page Rearrange boxes to ensure the most important thing is first
FACEBOOK Analytics are key to knowing how and when to reach your customers!
FACEBOOK Posts pictures and “interesting” status updates! Find this data under Page Insights Posts “Best Post Types”
FACEBOOK Tagging people, places, and pages in your pictures helps make the image go ‘viral’ (do this by hitting @ and start typing the person/business name) The more names you tag, the more “VIEWS” you will get
FACEBOOK Find out when is best to post based on YOUR fans! Find this under Page Insights Posts “When our Fans Are Online”
FACEBOOK Use Facebook as your “business” page to comment and like other business fan pages (gains friends & increases engagement) Go to Edit Page Use Facebook As…
FACEBOOK Find your designated email and text pictures or status updates from your phone Go to Edit Settings (under page) More Mobile Under With Mobile Email
FACEBOOK POSTS Should be posting DAILY on Facebook Check out “When Our Fans Are Online” to decide when is the best time during the day to post Pictures typically get higher views, try to incorporate a picture with a link when possible Facebook has its own scheduling tool built in, if you want to schedule posts directly from Facebook Post Videos!!!! 2014 is the ‘Year of Video’ and with Facebook’s auto play feature it makes videos highly viewed among other posts
TWITTER From the main account list/link all other accounts in the top profile display Makes it easier for viewers to find what they’re looking for! Should be posting 1-3 times daily (during high traffic times) BEST TIMES: 11-3pm with prime time being 1-3 on Monday and Thursday AVOID: After 3pm, especially on Friday afternoons
TWITTER “Follow” others. Search for St. Augustine and follow those that are specifically relevant to the church
TWITTER If you like something retweet it, reply to it, or favorite it! This gets you noticed and can cause others to “follow” you
TWITTER USE #HASHTAGS! Posts with 2 hashtags are statistically proven to be viewed more than posts without a hashtag Follow the trending hashtags and try to make a comment or share something regarding that topic (as long as it is relevant to the church)
TWITTER Set up your account with your mobile phone. Text your tweet to 40404 and your text tweets out to all your followers! Easier and uses less data than downloading the app. Be careful! Keep your tweets short! Under “Settings” “Mobile” Download the Twitter app for your phone to plug in multiple accounts
TWITTER Post 1-3 times daily Post pictures! Tag specific people in your twitter posts Use #hashtags (2 is best) Use the 4-1-1 ratio rule 4 posts of useful content for the viewer (i.e. relevant blogs, bible verses, pictures, etc) 1 retweet (either from the pastor, the main page, a church member, etc) 1 self serving tweet (meaning a direct advertisement for church service, etc) Customize your background and top header
PLANNING POSTS Create and utilize a “Content Calendar” that provides specific post themes/ideas for each day This will help if multiple people are tasked with posting Include post ideas for both Facebook and Twitter List everything! Events, sermons, holidays, community events, volunteer opportunities, everything!
CONTENT IDEAS Share sermons from your website Blog/article posts from inspirational artists, pastors, etc. Attribute appropriately! Create and use EVENTS! Concerts, special worship sessions, movie night, kids events, etc. Events are designed to share easily! Weekly bible verse that is related to the week’s sermon Colorful, graphic, make your own or share someone else's (Examples) Promote different groups (one each week) Be sure to use graphics (i.e. the ones shown on your website) Holidays! Add a Christian view in celebration of various holidays (i.e. President’s Day and share a picture or article of a president with strong faith)
HOOT SUITE Social Media Coordinators secret weapon! Helps you manage your social media and plan in advance Schedule posts for up to 5 social sites for months in advance Create messages with links, pictures, videos, etc www.hootsuite.com
BEST PRACTICES Subscribe to newsletters that are industry relevant (fellow pastors, sister churches, associations, etc), sign up for Sway or Google Alerts The more information you can have delivered straight to your inbox will make it easier for you to use for social media content Pull content from member testimonials, events happening within the church, holidays, etc. Crosslink your social media sites (i.e. share ‘Pins’ on Facebook, or Pictures posted on Facebook on your Twitter) If you haven’t already, develop a social media policy for the church to clarify what is appropriate to post and how/who should be posting This site is very helpful! “Internet Toolbox for Churches” http://www.internettoolboxforchurches.com/
HOW TO BALANCE IT? Come up with a social media plan Create a calendar highlighting important events for the month and what content is appropriate to share on your social media sites Brainstorm some ideas: “See You At the Pole”, news stories that affect the church and/or community, local events that may appeal to your fans, etc. Schedule at least one week of posts in advance on HootSuite Use the same content for all sites but schedule them for proper timing and modify the length to match the site your using Alternate days (i.e. Tues and Thurs engage for 15 minutes on Twitter, Mon, Wed & Fri engage for 15 minutes on Facebook) Post up-to-date news or content straight from your phone by texting, anywhere at anytime.
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