Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE Project February 17th 2014

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Information about Social media for businesses delivered by Chrissie Webber at WISER...
Business & Mgmt

Published on February 19, 2014

Author: wavewiser

Source: slideshare.net

Description

Social media for businesses delivered by Chrissie Webber at WISER Networking as part of the WAVE Project February 17th 2014. Women Adding Value to the Economy. Women in Self Employment Resource. WAVE WISER

6 Key Steps to Effective Social Media For Business Presented by Chrissie Webber USW Business Development Manager

Step 1 Before You Start • Ask Yourself The Following Questions: – Is Social Media What Your Business Needs? – What do you need it to achieve? – Who will manage it? – Do they have the time?

Step 2 Choose The Right Platforms • Choose the right social media platforms for your business

Step 3 Make Content Count • Develop a Content Strategy – Blended Marketing – Disseminating Information – Blog and Become an Influencer

Content Strategy

Step 4 Action Your Game Plan

Step 5 Create The Right Brand Image • Consider Your Branding – Visual – Communications – Customer Service – Blog

Step 6 Analyse Your Effectiveness • Monitor and Evaluate – Google Analytics – Facebook Insights – Dashboard Analytics – Mail Chimp Analytics

Final Tips • Get your SEO right • Integrate your Website and Blog • Save time by using a dashboard • Share the workload • Have fun!

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