Published on February 19, 2014
6 Key Steps to Effective Social Media For Business Presented by Chrissie Webber USW Business Development Manager
Step 1 Before You Start • Ask Yourself The Following Questions: – Is Social Media What Your Business Needs? – What do you need it to achieve? – Who will manage it? – Do they have the time?
Step 2 Choose The Right Platforms • Choose the right social media platforms for your business
Step 3 Make Content Count • Develop a Content Strategy – Blended Marketing – Disseminating Information – Blog and Become an Influencer
Step 4 Action Your Game Plan
Step 5 Create The Right Brand Image • Consider Your Branding – Visual – Communications – Customer Service – Blog
Step 6 Analyse Your Effectiveness • Monitor and Evaluate – Google Analytics – Facebook Insights – Dashboard Analytics – Mail Chimp Analytics
Final Tips • Get your SEO right • Integrate your Website and Blog • Save time by using a dashboard • Share the workload • Have fun!
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