Published on February 25, 2014
Creative Social Media Experiments Mark Farmer Social Media and Digital Communication Strategies for Canada's Public Sector Feb 25, 2014
Beware (Actually probably a very nice man)
Poobah - avoid
Finally - answers!
Not the answer we were looking for
Not your modus operandi
The secret formula: 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.
...and we’re back to the guru. (Again, probably a very nice man)
Remember me? 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.
My Alberta home
Tragedy Me. In field. Mosquito (shown to scale)
Check them out
Define results Tangible? • • • • Shortened links in your promotions and campaigns. Special offers promoted online. 30-day cookies. Survey / questionnaire: Less tangible? Like sentiment? • • • Probably through a proxy, such as sentiment. If sentiment goes up, so does reputation. But be careful: measuring sentiment online is fraught with danger. How about directly? • • • Likes Retweets Comments
Culture shift (I couldn’t find an image that exemplified culture shift)
Advocates & ambassadors
Training & Support
Where are we? ?
Where are we? agility
Thank you • • • • firstname.lastname@example.org twitter.com/markus64 webheresies.com linkedin.com/in/markfarmer64
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