Social Media Experiments - Infonex Conference 2014

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Information about Social Media Experiments - Infonex Conference 2014
Social Media

Published on February 25, 2014

Author: Markus6464



How to get your organization to embrace social media experiments: getting buy-in, building a team, rapid experimentation, handling risk, making the case to management and more.

Full presentation:

Creative Social Media Experiments Mark Farmer Social Media and Digital Communication Strategies for Canada's Public Sector Feb 25, 2014

Beware (Actually probably a very nice man)


Poobah - avoid


Finally - answers!

Not the answer we were looking for

Not your modus operandi

The secret formula: 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.

Rapid experimentation

...and we’re back to the guru. (Again, probably a very nice man)

Remember me? 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.

Example 1

My Alberta home

Tragedy Me. In field. Mosquito (shown to scale)


Example 2

The experiment

Example 3

Not options

Check them out

Native dashboards

Paid platform-specific


Multi-platform paid

Reading material

Define results Tangible? • • • • Shortened links in your promotions and campaigns. Special offers promoted online. 30-day cookies. Survey / questionnaire: Less tangible? Like sentiment? • • • Probably through a proxy, such as sentiment. If sentiment goes up, so does reputation. But be careful: measuring sentiment online is fraught with danger. How about directly? • • • Likes Retweets Comments

My Time

...and share.

Culture shift (I couldn’t find an image that exemplified culture shift)

Culture shift

Advocates & ambassadors






Training & Support




Pablo says….


Where are we? ?

Where are we? agility

Last words

Thank you • • • •

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