Published on April 2, 2014
SOCIAL MEDIA ETHICS FIRST PRESENTED AT SPJ REGIONAL CONFERENCE IN SALT LAKE CITY, MARCH 2014 NATALIE WARDEL, @NATALIEWARDEL
JOURNALISTS USE SOCIAL MEDIA TO: monitor source verify network publish & promote
UCLA STUDY ON WHAT MAKES IDEAS SPREAD "As soon as you hear a good joke, you think, 'Who can I tell this to and who can't I tell?' Making this judgment will activate these two brain regions. If we're playing poker and I'm trying to figure out if you're bluffing, that's going to invoke this network. And when I see someone on Capitol Hill testifying and I'm thinking whether they are lying or telling the truth, that's going to invoke these two brain regions. "Good ideas turn on the metalizing system," he said. "They make us want to tell other people."
QUIZ FIRST SLIDE: QUESTION SECOND SLIDE: ANSWER
WHAT ARE ETHICS?
ETHICS Ethics refers to standards of behavior that tell us how human beings ought to act in the many situations in which they find themselves-as friends, parents, children, citizens, business, people, teachers, professionals, and so on.
DO YOU HAVE A RIGHT TO PRIVACY ONLINE?
DO YOU HAVE A RIGHT TO PRIVACY ONLINE? Answer: Yes. Unless you are a public persona, you have a reasonable expectation of privacy. If you have a right to privacy, other people do too.
DOES “THIS IS ME, NOT MY EMPLOYER” COVER YOUR OPINIONS ON TWITTER?
DOES “THIS IS ME, NOT MY EMPLOYER” COVER YOUR OPINIONS ON TWITTER? Twitter disclaimers won’t save you when questionable social media use gets you in hot water at work. Disclaimers don’t have any legal effect. It’s not going to prevent your employer from firing you if you say something that reflects badly, and it’s not going to prevent people from associating your views with your employer. Better policy: If you wouldn’t put your byline next to it, don’t say it on social media.
CAN YOU USE IMAGES YOU FIND ONLINE FOR YOUR FACEBOOK PROFILE PICTURE?
CAN YOU USE IMAGES YOU FIND ONLINE FOR AN ARTICLE YOU ARE WRITING?
CAN YOU USE IMAGES YOU FIND ONLINE FOR A VIDEO?
CAN YOU USE IMAGES YOU FIND ONLINE? Answer: Not so fast. Get permission if its user generated Find out what licenses you have for photos you are using (i.e. do your AP photos include social rights?) Or go to creative commons
DO YOU HAVE FIRST AMENDMENT RIGHTS ONLINE?
DO YOU HAVE FIRST AMENDMENT RIGHTS ONLINE? The government can violate your first amendment rights, a corporation or person cannot. • i.e. a comment being removed from a public Facebook page or website is not violating First amendment rights.
SHOULD YOU TWEET INFO YOU HEAR ON THE SCANNER?
SHOULD YOU TWEET INFO YOU HEAR ON THE SCANNER? Think before you tweet. Is it confirmed? Will it spread rumor? Would you go on air or print the information? Knowledge is power and with it comes great responsibility.
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