Published on February 4, 2014
Webinar Series Social Media Engagement and You: It’s More Than Just Saying “I Do” Heather Taylor
Explaining Social Media With Donuts
Businesses know they need social media accounts… but why, exactly? • • • • • • • • • • 1. Facebook is the most visited website (of all websites) 2. Facebook shares have the greatest influence on Google search rankings in the U.S. 3. 53% of people recommend companies and products on Twitter. 4. There are 800 million active users on YouTube that spend an average of 15 minutes/day on YouTube 5. The average consumer mentions brands 90 times/week with family, friends and co-workers. 6. There are 5 million images uploaded to Instagram every day 7. The average user spends 89 minutes/month on Pinterest 8. 56% of people check Facebook daily 9. There are 120,000 tweets sent every second 10. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online 11. The Google +1 button is used 5 billion times per day. 12. 83% Of Pinterest Users are women, the most popular categories include clothes, crafts, and food. 13. The average user spends 21 minutes/week on LinkedIn 14. WordPress is the highest ranked blogging platform on Google including Blogger and Tumblr 15. 50% of shoppers have made a purchase based on a recommendation through a social media network *taken from Yahoo! Small Business Advisor’s 15 Social Media Statistics Every Business Needs to Know
Once the Accounts are Created, What’s Next? • • • • • Team needs to be in place to manage accounts (42% of companies have only one person who works on social media. 40% have 2 or 3.) Postings need to be frequent, if not done on a daily basis (58% of companies post on social media at least once a day.) Content needs to be relevant to audience, engaging and inspire action! Time, manpower, and funding needs to be put aside in order to best engage the newfound audience [For companies, these roadblocks clock in at time (65%), manpower (63%), and funding (41%)] Above all… social media is a genuine priority and not a fad on its way out. All statistics courtesy of “How Other Companies Manage Social Media” on entrepreneur.com
How to Engage: Facebook The 5 Rules of Thumb • Daily postings – recommended amount is 3 times a day for morning, afternoon, and evening • Stay relevant • Include photos that are easy to relate to or go with the message – statuses containing photos cause 33% more in engagement! • Ask questions • Showcase your company – share milestones, get employees liking, include Instagram “behind the scenes” photos and offer up sneak peeks to big announcements before they happen
How to Engage: Twitter The 5 Rules of Thumb • Always include a link! • Use a modified tweet (MT) as opposed to a retweet (RT) • Know your hashtags – and think before you tweet! • Be responsive and timely as possible – encourage DMs for more personal follow-ups • Avoid Twitter elitism – be the brand that follows your followers!
How to Engage: LinkedIn The 5 Rules of Thumb • Engaging your company page vs. your personal page – know the difference between the two! • Make great use of your company page by sharing updates, posting jobs, and filling out the “services” section • Send out personalized connection invitations • Seek out recommendations and fill out your personal profile as much as you can • Create a PURL (personalized URL) for your personal account
How to Engage: Blogging (Wordpress, Tumblr, Blogspot, etc.) The 5 Rules of Thumb • Make your blog easy to navigate with relevant tags and categories in place to help find your articles faster • Bring on guest bloggers, conduct interviews, make videos and create podcasts! • Avoid self-promotion • Showcase great information but in a conversational tone • Include photos with posts, but make sure you have the right to use them (or permission granted beforehand!)
Avoid These Engagement Turn-Offs! • Spelling/grammar/@ mention/hashtag flubs that go uncorrected • #hashtagging #all #the #words #and #adding #irrelevant #ones #for #more #visibility #purposes #like #zebra #and #popsicle • Pulling a disappearing act • Conducting public tweet arguments • Nonstop bragging, humblebrag or otherwise
“Hey, it’s been awhile and my brand’s pages are still not growing fast enough, what do I do?” • Don’t refer to those following you as followers • Reconsider your brand’s needs and goals – you might need more or less social media sites targeted to what you do i.e. YouTube, Pinterest • Exercise patience in growth • Know your audience and what they want or expect • Look into contributing in other outside blogging outlets to grow your brand name and your own • Stay committed – it’ll pay off!
My Social Media Mottos? Quality over quantity, every single time. Always engage others. Have fun with it!
Works Cited Article References Photo Credits • • • • • • • 15 Social Media Statistics That Every Business Needs to Know (yahoo.com): http://bit.ly/OI5wik How Other Companies Manage Social Media (entrepreneur.com): http://bit.ly/16SCJmc 10 Tips on Facebook Engagement (socialmediaweek.org): http://bit.ly/17pguTj Customizing Your Public Profile URL (LinkedIn.com): http://linkd.in/yvCovR 21 Business Blogging Tips from the Pros (socialmediaexaminer.com): http://bit.ly/SdNBFU 9 Cringe-Worthy Social Media Bad Habits (lunametrics.com): http://bit.ly/10LleRo • • • • • • • • “Social Media” in a nutshell donut: http://bit.ly/ZyeYuq Community Management: http://bit.ly/11e8JyS Everybody! likes this: http://bit.ly/100AYgi Oreo Cookie Superbowl Twitter Tweet: http://bit.ly/11hvHm2 200 Million Members LinkedIn Infographic: http://bit.ly/Zyf4Ci Some Facts About Tumblr: http://bit.ly/YvMt0i Batman Foursquare: http://bit.ly/13jt1ei Tom Haverford Bedtime Routine: http://bit.ly/Z3Ygqn Social Media: http://bit.ly/OI5wik
About Heather Heather Taylor is a social media manager for MyCorporation.com, freelance writer, and blogger who writes and muses on social networking, business, fashion and the occasional combination of all three. She has had her written work published with Yahoo! Shine, Forbes, Social Media Today, BettyConfidential.com, HelloGiggles.com, The Huffington Post, and more. Contact her on Twitter @howveryheather or email firstname.lastname@example.org. For more information, visit www.mbwomen.org.
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