Social Media Coach: A Guide to HootSuite Scheduling

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Information about Social Media Coach: A Guide to HootSuite Scheduling

Published on October 30, 2013

Author: hootsuite

Source: slideshare.net

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Social doesn’t sleep, but you do. So whether you’re a startup, mid-size business or a global corporation, there are always times when you’re busy or out of the office and can’t be on your mobile device or computer. When you have some extra time to set aside, schedule some of your messages for future release. Sprinkling in some scheduled messages helps you stay on top of your growing social audience.

Social Media Coach: A Guide to HootSuite Scheduling The Value of Scheduling Social Media Social doesn’t sleep, but you do. So whether you’re a startup, mid-size business or a global corporation, there are always times when you’re busy or out of the office and can’t be on your mobile device or computer. When you have some extra time to set aside, schedule some of your messages for future release. Sprinkling in some scheduled messages helps you stay on top of your growing social audience. And with so much valuable content on the web, you never want to miss an opportunity to provide value to your followers. That said, it’s easy to get caught in cycles of heavy sharing. Using HootSuite’s scheduling options also prevents you from overwhelming your audience by letting you share now and save some of your content for later. Using the HootSuite Publisher is a simple way to track how often you are publishing content, so you can share the right amount of content to engage and grow your following. Let HootSuite share the load. 3 Types of HootSuite Scheduling There are three different and handy ways to schedule Tweets using the HootSuite dashboard: 1. Manual Schedule 2. Bulk Scheduling 3. AutoSchedule How to Schedule Messages with HootSuite HootSuite Hootlet To create a message within HootSuite, you simply click within the compose box at the top of your dashboard. Write in a message and, if you’d like, shorten a link in the “add a link” box. Shortening links is an easy way to gather stats about the success of your social messages and your audience, helping you hone your strategy moving forward. Then it is up to you to choose the social networks you’d like to share to. Once your message is prepared, you have three options for publishing it using your HootSuite dashboard: send now, schedule or AutoSchedule. Let’s explore each of these individually. With the Hootlet, HootSuite’s free Google Chrome extension, you can schedule social media posts at any time, from anywhere on the web. Clicking on the Hootlet icon in your browser, or clicking on any of the embedded Hootlet buttons on websites like Google, Yelp, YouTube, Pinterest, Instagram and more, brings up a compose box much like the box found in your HootSuite dashboard. From there create and post, schedule or AutoSchedule your message as you would within HootSuite, but without ever leaving the page you’re on. Send Now Have something that you want to share right away? We’ve got you covered. 1. Click “Compose Message” at the top left of your dashboard. 2. Type or paste your message. Use the Ow.ly url shortener if you have any links to include. 3. Click to select a profile(s) from the profile picker. 4. Select “Send Now.” HootSuite Media Inc. Learn more at hootlet.com Social Media Coach: A Guide to HootSuite Scheduling | 1

Imagine a sports blogger who hears a major update about a trade. This information needs to be shared immediately to capitalize on the news. In this kind of situation, scheduling social media would be disadvantageous. Fill in the message, link to your content and click send. It’s simple and, perhaps most importantly, fast. Manual Schedule Learning how to schedule messages with HootSuite couldn’t be easier. Follow these steps and schedule your first message with HootSuite in no time. 1. Click “Compose Message” at the top left of your dashboard. 2. Type or paste your message. Use the Ow.ly url shortener if you have any links to include. Manual Schedule Schedule your messages in advance so that your updates can be released while you are busy. 3. Click to select a profile(s) from the profile picker. 4. Click the calendar icon. 5. From the calendar, select the date and time for the message to be sent. 6. Click “Schedule.” Picture a real estate agent hosting an open house on the weekend. As they prepare the house, they may not have a lot of time for social media. This would be a perfect time to take advantage of scheduling. You can schedule Tweets in advance so that your updates can be released while you are busy. Consider sharing content such as a link to a map to the location of your open house, photos of the property and more. AutoSchedule Can’t decide when to schedule your social? Want to spread out a handful of messages? Use HootSuite’s AutoSchedule feature to schedule your messages for you, based on optimal times. AutoSchedule will help you spread out your messaging to make the most of your content. Here’s How: 1. Just like scheduling a message, type or paste your message and links in the compose box. 2. Click to select a profile(s) from the profile picker. 3. Click the calendar icon. 4. In the drop down menu, the AutoSchedule feature is set to OFF. Turn it ON. AutoSchedule When you can’t decide, let the AutoSchedule feature select an optimal time and make the most of your content. 5. Click “AutoSchedule.” HootSuite Media Inc. Social Media Coach: A Guide to HootSuite Scheduling | 2

Bonus! Bulk Scheduling Want to schedule a number of messages at one time? HootSuite has a bulk scheduling option which allows Pro customers to schedule up to 350 messages in one shot! To use the bulk scheduler, you must create a spreadsheet .csv file with all of the messages you want to share. Then, click the publisher icon (the paper airplane) and hit “Schedule in Bulk.” From there, all you do is upload your .csv file by selecting it and clicking open. Choose the date format you used in the file and choose the social profiles you want to post to. With that, you could have 350 messages all lined up for your followers. This feature is a valuable one for events teams. Before heading out on the road, the team can collaborate on and build out a schedule of messages that can be uploaded in bulk. This way, social messaging and content sharing can continue to publish while the Events Team is on the ground at the event. This leaves you free to focus on the event and less on publishing messages. Bulk Scheduling Using a spreadsheet .csv file, you can bulk schedule up to 350 messages in one shot. View and Edit Your Scheduled Message Where did all those scheduled messages go? Want to edit any of them, delete one altogether or view all the content scheduled for the week? Don’t worry, the HootSuite Publisher view can help. On the left-hand side of your dashboard, click the Publisher icon, then the Scheduled button. In here, you can view and edit any message that you’ve scheduled simply by hovering over the message and clicking the edit icon. This will open up an Edit Scheduled Message window where you can make and save your changes. HootSuite Media Inc. Social Media Coaches Learn more about HootSuite with our Social Media Coaches. Join one of our free introductory webinars Social Media Coach: A Guide to HootSuite Scheduling | 3

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