Published on March 11, 2014
THIS PACK INCLUDES: GENERAL PRINCIPLES Channel agnostic tips and hints TWITTER Terminology and best practice LINKEDIN Crafting profiles and updates that stand out SOCIAL MEDIA AND ONLINE CONTENT CHEAT SHEETS BLOG POSTS Writing for maximum shareability
GENERAL PRINCIPLESSocial media activity should be based on fulfilling the needs of the online communities you want to reach. Here are five things you can do to be a good social media citizen: Be useful The best way to make yourself stand out is by behaving in a way that is useful to the communities you operate in. Be consistent Visibility and reach is directly linked to the consistent and regularity of your output. Be reciprocal Recognise useful activity of others by liking, commenting and sharing the content they publish. This will increase the likelihood of being treated the same way. Be genuine The best social media operators behave like humans, not robots. Let your personality shine. Be timely Try to respond to any comments or questions within a 24 hour period (max). Add value at all times.
TWITTERTwitter is a real-time platform that enables users to share views, opinions and links to content they’re interested in. Some useful terms and tips include: 120 characters Retweet (RT) Mention / reply (@) Trending You only have 140 characters to use on Twitter but it is best to keep all activity to a max of 120 characters to encourage greater levels of retweeting. Retweeting enables you to re-share someone else’s activity and recognises the contribution they’ve made. The ‘@’ function enables users to have conversations that are exchanged in a public manner. Twitter’s trending function displays popular topics as determined by the activity of large clusters of users by location. Hashtags (#) Hashtags are in place to help users find content based on subject matters. It is recommended that a maximum of three hashtags are used per tweet. Include links to direct people to more information Some best practice advice: Opt for timely news (most of the time) Use “you” instead of “I” to encourage interaction Some portions of the content featured here is courtesy of Dan Zarrella. Use punctuation, especially colons and periods If in doubt, don’t send. Where possible, retweet content shared by your organisation.
LINKEDINLinkedIn is a social network, search engine and recommendations agency specifically designed for professionals. There are two aspects to success on LinkedIn: Where possible, like and re-share original content created by your organisation. Profile Participation LinkedIn is your default online proof point so it is vital that you keep it well maintained. The most important elements to cover off include: A descriptive headline A summary in the first person Use of all profile features e.g. awards Limited endorsement categories Inclusion of relevant keywords in all copy Like, comment and share content from your network Join groups that interest and participate in discussions Shares news and blogs posts of interest to your network Endorse your contacts for the areas they specialise in Develop bespoke invitation requests LinkedIn is also a great place to discover information from your professional network and vice versa.. To get the most from this part of the platform, consider these tips:
BLOG POSTSBlog posts provide people with a chance to produce longer-form content to display thinking around specific topics. Some suggestions for blog post types and key ingredients for successful blogs posts include: Write for humans, not (just) for search engines. Post types Key ingredients Case studies Interviews Research-based Link / resource posts News and current affairs Think visually Encourage comments and discussion Be a specialist, not a generalist Respond to relevant news in real-time Provide additional resources / links Instructional Lists Bullet points Defined sub-headings Some portions of the content featured here is courtesy of Pro Blogger.
CONTACTFor more resources like this (including advice relating to other platforms), please contact: Adam Vincenzini Managing Partner Kamber W: kamber.com.au E: firstname.lastname@example.org T: @adamvincenzini
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