Published on February 27, 2014
Valentine’s Day Campaign Case Study
Introduction Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.
Campaign Objective To increase Awareness for their flagship model: the A55qHD
Campaign Idea To portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.
Execution #ValentineWish Campaign & Facebook app Contest: Participate by telling why the phone is a perfect gift, and ultimately win the A55qHD Engagement: Facebook app allowed users to choose from many Valentine’s Day eCards, and share it their loved one
App Walkthrough Landing page of Facebook app explicitly gives the message & prompts users to Like the page to continue
App Walkthrough Users can then select 1 of 9 eCard Templates that both incorporate the message of Valentine’s Day, and also promote the A55qHD. Once filled users can share eCard with their Valentine!
Results • 1154 Unique Users shared eCards • 150 Average Daily Users of the app • 3863 New Page Likes acquired during campaign • 456 Avg. Daily Page Likes during campaign, 3 times than normal • 80592 Highest Daily Total Reach during campaign • 42116 Avg. Daily Total Reach during campaign, 2.5 times than normal • 410 Average Daily Post Likes during campaign, 1.6 times than normal • 55 Average Daily Comments during campaign, 1.6 times than normal • 59 Average Daily Shares during campaign, 1.8 times than normal
Let’s Connect! Rohit Awasthi firstname.lastname@example.org +91 8527 123 555 www.solomosalsa.com
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