Published on February 26, 2014
Naturals India - #ThePurpleBox DIGITAL AGENCY – BLUGRASS STUDIOS
Naturals India - #ThePurpleBox Introduce Purple box. Build Up Hype around it. Revealing the Purple Box . Make people talk about Kareena. Carry it on towards Valentines Day. SOLIDATE the Online presence of Naturals India
Naturals India - #ThePurpleBox Jan 29 – The Introduction of Purple box What do you think is inside the purple box? If genie was inside the purple box, what would you ask? How should the opening ceremony of the purple box be? If you had the purple box who would you gift it to? If the Purple box was a person, who would that be ?
Naturals India - #ThePurpleBox Feb 3 – Build the hype around the purple box! Be Shikari shamboo for a day!! Video + Activity based Contest
Naturals India - #ThePurpleBox First Video is used to show that Shikari finds the purple box but it asks to complete 6 tasks to open ! (https://t.co/7nVqrex0kQ) Tweeps are asked to complete the tasks. Second video comes after completion of three activities, where they try to open it again, but it says three more to go! (https://t.co/QcsP5jIeqY) Third video comes after all activities are completed, and purple box is opened.. Tweeps are being asked to Stay tuned for the reveal! (https://t.co/Zog7xTqYXs)
Naturals India - #ThePurpleBox Feb 3 - The tasks/ Activities Replace popular movie names with the word “Purple”? Form Sentences in the form of ( Celebrity Name + Verb + purplebox) ? Use the word purple box with lyrics of famous songs ? Write wacky punch dialogs for the purple box? Give one nickname for the purple box? Name one thing you want to have in “purple” permanently ?
Naturals India - #ThePurpleBoxReveal The Purple Box Reveal Feb 8th – 12 th 5 Elements associated with the box would be revealed. One element every Day
Naturals India - #ThePurpleBoxReveal Feb 8 – Solutions to all your beauty Needs Beauty according to me is __________? The most beautiful person according to me is ___________? If given a chance how would you beautify the world ? Who would you pick as your beauty icon? How do you think purple box will solve your beauty needs?
Naturals India - #ThePurpleBoxReveal Feb 9 – Surprise gifts and offers. What has been the sweetest gift that you have received ever? If you could gift one Gift to a person.. What would you gift and to whom? Which is the one gift you are dreaming to get for your birthday? What kind of gifts do you think you would get from purple Box?
Naturals India - #ThePurpleBoxReveal Feb 10 – Unique Experiences and Sweet Memories. Name one unique person you have met in your life? Name one unique place you have gone to in your life? Tell us one unique experience that has happened in your life? How do you think your experience would be with Naturals?
Naturals India - #ThePurpleBoxReveal Feb 11 – Makeovers, to make you feel like a celebrity If you want your partner to be like a celebrity, who would it be? “This Celebrity” is my style icon because _________ ? If you had to pick a brand ambassador for Naturals Salon, who would it be?
Naturals India - #ItsKareena, #KareenaforNaturals Feb 12 – The Grand reveal of Kareena Kapoor Nearly 6000 tweets were recorded regarding the reveal function The stage is set, now describe how the Diva would arrive to the centre? What will she be wearing in our grand event? Tell us one message that you have for Kareena?
Naturals India - #PurpleLove #AskKareena Feb 14 – Reinforcing the brand color purple with Love If you could script a love story for your parents , how would you do it? Show some love to your sibling ,If you could escape to a place with ur sibling, where would you go? If you had a chance to show your love towards Bebo, how would you show?
Naturals India - #ThePurpleBox TRENDS JAN 29 FEB 3 FEB 8 FEB 9
Naturals India - #ThePurpleBox TRENDS FEB 10 FEB 11 FEB 14
Naturals India - #ThePurpleBox Numbers #ThePurpleBox #ThePurpleBoxReveal #ExcitingPurpleBox #NaturalsSalon #ItsKareena #KareenaForNaturals #AskKareena #PurpleLove - 4677 4684 1218 5653 2776 1844 1637 1608 TOTAL Tweets - 24,097 Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole
Naturals India - #ThePurpleBox Numbers Impressions – 9.6 Million Contributors – 1200 + Tweets – 24,097 Reach – 1.6 Million Sentiment Score - 84 Timeline Deliveries – 20 Million Data Source – Hashtracking, Tweet Binder, Tweet Archivist, Keyhole
Naturals India - #ThePurpleBox Talking Points WORLD WIDE TREND ON feb 3rd , we had also trended worldwide for a brief amount of time
Naturals India - #ThePurpleBox Facebook was used as a support medium through the campaign
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