Social Media Case Study : Indigo #6E Connection Campaign

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Information about Social Media Case Study : Indigo #6E Connection Campaign
Social Media

Published on February 24, 2014

Author: SocialSamosa

Source: slideshare.net

Description

This is Social Media Case Study of Indigo #6E Connection Campaign The objective of this campaign was to create a positive word of mouth for IndiGo and cultivate customer loyalty for India’s low cost, no frill and on-time airline that heavily focuses on providing class service to its customers – be it on ground or through social media.

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