Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusive Facebook Offer Campaign

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Information about Social Media Case Study: How Reliance Footprint Engaged Users with an...
Social Media

Published on February 19, 2014

Author: SocialSamosa

Source: slideshare.net

Description

This is social media case study on how Reliance Footprint generated six figure sales in one week via facebook exclusive offers the objective was to get FB fans to visit our store by giving them a special offer of 10% off.Reach the core target audience of Reliance Footprint.Increase database collection for future mailers, campaigns, etc.Generate revenue by translating online buzz to offline footfalls and revenue

Introduction Reliance Footprint has a countrywide network of showrooms at 154 prime locations across 86 cities in India. Reliance Footprint is designed to bring to customers, an extensive collection of footwear, accessories and luggage to suit their every need. EXCLUSIVE 10% OFF FOR FACEBOOK FANS • We launched an exclusive offer for our Facebook fans. • Launched a Facebook app and a Mobile Site for campaign. • Users had to earn the voucher online by inviting 5 friends and then redeem the voucher in store within a week. • Details of this successful campaign are shared in the presentation! 02 Facebook Campaign for Reliance Footprint

Flat 10% Off Campaign - FB App • We came up with a Facebook only Campaign for Reliance Footprint. • The Facebook Fan had to Like the page and Invite 5 of their friends to get the exclusive 10% off coupon. 03 Facebook Campaign for Reliance Footprint

Flat 10% Off Campaign - FB App • User has to fill in their contact details after inviting his friends. • The Voucher was sent to the email id provided. They have to take a printout and present at the store to avail the offer. Alternatively they could download the voucher and present a soft copy of the same at stores. 04 Facebook Campaign for Reliance Footprint

Flat 10% Off Campaign - Mobile Site Built a Mobile site for Facebook Users who login from a Mobile Device. (As FB usage on mobiles/smartphones is increasing. Close to 50% traffic to our campaign was via mobile.) After filling in the details the exclusive Voucher was e-mailed to the user. They also had the option of downloading the voucher on the mobile site itself. 05 Facebook Campaign for Reliance Footprint

Facebook Exclusive Campaign Voucher • A similar customized coupon was sent to the fan’s email id. • The participant had to take a printout of the voucher to avail the offer OR download the voucher to their smart phone and present the same when billing. • Every coupon was customized with users name and the coupon id. 06 Facebook Campaign for Reliance Footprint

SAMPLE POSTS for Flat 10% Off Campaign 07

SAMPLE POSTS for Flat 10% Off Campaign 08 Facebook Campaign for Reliance Footprint

Customer Feedback for the Campaign 09 Facebook Campaign for Reliance Footprint

Response to 10% Off Campaign Objectives of the 10% Off Campaign were: - Get FB fans to visit our store by giving them a special offer of 10% off. - Reach the core target audience of Reliance Footprint. - Increase database collection for future mailers, campaigns, etc. - Generate revenue by translating online buzz to offline footfalls and revenue. Took part & got a coupon: Approx 800 people Campaign Period: 10th - 18th November Revenue Generated from the campaign: Approx Rs.1.5 Lakh’s 10 Facebook Campaign for Reliance Footprint

Response to 10% Off Campaign New Fans added to the page during the campaign: Approx 1,700 Unique Engaged Users during the campaign period: Approx 20,000 Total Reach during the campaign Period: Approx 7.9 Lakh’s Total Impressions during the campaign Period: Approx 10.5 Lakh’s 11 Facebook Campaign for Reliance Footprint

Thank You! For more details regarding the Reliance Footprint Facebook Exclusive Campaign, write to us at contact@alivenow.in with your queries. Visit us at www.alivenow.in to learn more. 12 Facebook Campaign for Reliance Footprint

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